Noam Kostucki
Fundraising using Social Media
Are you also confused?
How large is your network?
How many people can you reach?
General: business, music, blogging, videos 130,000,000
Friends and family 450,000,000
Live updates: general 75,000,000
Sharing videos: 6,300,000,000 videos3rd most visited website in world
Free calls, video calls and audio conferences 11,000,000
Professional social network 60,000,000
Sharing photos: 4,000,000,000 pictures 32,000,000
6
• Wikipedia: 181 SNS• Mashable: 350+ SNS• Ning: 2,000,000 SNS on
20/1/2010
6
Why are Social Networking Sites (SNS) eating organisations
marketing budget?
8
x
8
Social Media in Numbers...•2nd best reason to buy = Online posts (Small World Labs)
•23,449,100 = Facebook users in the UK (Digital Buzz)
•82% = internet time spent on Social Media (Nielsen Wire)
•54% = Social Media users over 35 (Universal Maccan)
Social Media Users vs 20th Century Laggers...
✓visit your website = 9x more often (Small Lab World)
✓visit your website = 6.5 min versus 38 sec (Small Lab World)
✓spend = 54% more (Ebay)
✓loyalty = 50% longer (AT&T)
10
Do you recognize this painting?
The Family of Sir William Young talking about you on Facebook.
You don’t believe me?
And in 2 days, it will feel like this...
15
2+ 2
----------7465922
“In an increasingly complex world, sometimes old questions require new answers”
17
Return On Investment
Challenge 1:
It cost £500 to organize a sponsored cycle event(including staff time). As a result, £1,000 was raised. What was the ROI in percentage terms?
Challenge 2:
Sally spend a total of 35 hours completing a funding application form. Her hourly rate is £25. As a result, the organization was awarded a grant of £50,000. What is the ROI in percentage terms?
Keep an eye on the prize
1. 2. 3.
22
Measurable
$487,500 for Haitian charities
24
25
1 Tweet raised...£7,000
27
35-54 = fastest growing (276.4% growth rate)55+ = second fastest (194.3% growth rate)
... in 6 months!
28
31
32
34
How do they feel?
How do they feel?
Power of Listening
Noam Kostuckiwww.linkedin.com/in/noamkos
Connect on
Old school...
020 7391 4861
Text
Top Related