Instructional Media #3: Achieve your goals Instructional Media #3: Achieve your goals.
How Social Media Can Help Achieve Your Fundraising Goals
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Transcript of How Social Media Can Help Achieve Your Fundraising Goals
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Noam Kostucki
Fundraising using Social Media
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Are you also confused?
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How large is your network?
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How many people can you reach?
General: business, music, blogging, videos 130,000,000
Friends and family 450,000,000
Live updates: general 75,000,000
Sharing videos: 6,300,000,000 videos3rd most visited website in world
Free calls, video calls and audio conferences 11,000,000
Professional social network 60,000,000
Sharing photos: 4,000,000,000 pictures 32,000,000
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• Wikipedia: 181 SNS• Mashable: 350+ SNS• Ning: 2,000,000 SNS on
20/1/2010
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Why are Social Networking Sites (SNS) eating organisations
marketing budget?
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Social Media in Numbers...•2nd best reason to buy = Online posts (Small World Labs)
•23,449,100 = Facebook users in the UK (Digital Buzz)
•82% = internet time spent on Social Media (Nielsen Wire)
•54% = Social Media users over 35 (Universal Maccan)
Social Media Users vs 20th Century Laggers...
✓visit your website = 9x more often (Small Lab World)
✓visit your website = 6.5 min versus 38 sec (Small Lab World)
✓spend = 54% more (Ebay)
✓loyalty = 50% longer (AT&T)
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Do you recognize this painting?
The Family of Sir William Young talking about you on Facebook.
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You don’t believe me?
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And in 2 days, it will feel like this...
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“In an increasingly complex world, sometimes old questions require new answers”
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Return On Investment
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Challenge 1:
It cost £500 to organize a sponsored cycle event(including staff time). As a result, £1,000 was raised. What was the ROI in percentage terms?
Challenge 2:
Sally spend a total of 35 hours completing a funding application form. Her hourly rate is £25. As a result, the organization was awarded a grant of £50,000. What is the ROI in percentage terms?
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Keep an eye on the prize
1. 2. 3.
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Measurable
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$487,500 for Haitian charities
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1 Tweet raised...£7,000
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35-54 = fastest growing (276.4% growth rate)55+ = second fastest (194.3% growth rate)
... in 6 months!
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How do they feel?
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How do they feel?
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Power of Listening
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Noam Kostuckiwww.linkedin.com/in/noamkos
Connect on
Old school...
020 7391 4861
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