TIME Inc Digital Editions Taking TIME & LIFE Topical Content and
Publishing in a New Medium
3/9/11
How creating an eBook on BiblioCrunch is easier than baking cupcakes
By Miral Sattar
@miralsattar | @bibliocrunch
BiblioCrunch.com
TIME Inc Digital Editions Taking TIME & LIFE Topical Content and
Publishing in a New Medium
3/9/11
My Quest Left my full-time job at TIME to create my own
digital publishing platform
TIME Inc Digital Editions Taking TIME & LIFE Topical Content and
Publishing in a New Medium
3/9/11
eBook Trends Royal Wedding vs. Osama Bin Laden
Readers were buying eBooks as huge news events unraveled
TIME Inc Digital Editions
We have the archive content & the staff Why not publish in a new medium?
Why not TIME? Leverage existing content
EBOOKS!
TIME Inc Digital Editions Taking TIME & LIFE Topical Content and
Publishing in a New Medium
3/9/11
Experimented with prototypes Ate a lot of cupcakes
Magnolia Bakery is right across the street!
Taking TIME & LIFE Topical Content and Publishing in a New Medium
3/9/11
Manually created eBooks & ate $4 cupcakes
I created travel books (Dubai Travel Guide, Foursquare, Launch a map, launch Trip Advisor & read reviews, and read a little bit of history right from the ebook
TIME Inc Digital Editions Taking TIME & LIFE Topical Content and
Publishing in a New Medium
3/9/11
Pitched the ideas to my bosses
They loved the idea we started working on a few more prototypes
TIME Inc Digital Editions Taking TIME & LIFE Topical Content and
Publishing in a New Medium
3/9/11
Complacency
$$$ It’s All About the Money $$$$
We didn’t have a budget for eBooks S6ll focused on adver6sing (the old way)
TIME Inc Digital Editions
There are as many ways to create an eBook as there are to bake a cupcake
eBook Publishing Tools Cupcake Baking Tools
It’s a messy process
eBooks Cupcakes
Getting to the final product: Painful!
Epub export Add cover,
TOC Kindle Export
Conversion Baking
Getting to a final product involves
Epub export Add cover, TOC
Kindle Export
Editing & Designing Decorating
There HAD to be an easier way It can’t be this complicated to create an eBook!
So I set out to make publishing an eBook easier than baking cupcakes
I wanted to have my cake and eat it too
In the meantime, I pitched to the Time Inc executives where we'd sit around in meetings
Theory, theory, yeah yeah, problem problem, resources, resources
Time Travel City Guides
Pitched to Time Inc executives
• I couldn’t find anything that met my needs
• No one click easy way that existed
• Tried to bake more cupcakes
Publishing smoothly: DISASTER!
So I developed a set of tools
• Write once, publish anywhere
• Into any format, any eReader
• In the clouds
• Incorporate community
I said goodbye to TIME And goodbye to the Magnolia across the street
Baking good cupcakes can take hours
You can create a BiblioCrunch.com ebook within minutes
Writing eBooks is super easy Go online, write chapters or create a virtual storefront
Commission a designer or editor
Need editing? Need a cover? Go to our
community and commission a designer
or an editor
Voila! Publish!
Try it! Create an eBook on the fly • 100’s of authors, designers, editors on the platform and growing
• All you need is your brain, your laptop, and a WiFi connection
• Still can’t make a good batch of cupcakes
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