Competitive DynamicsHow can Market Followers or Nichers
compete efficiently ?
Market Followers Strategies4 Types of
Market Followers
• Copy or Improve on the new Product• High Profit as no innovation expenses
CounterfeiterTYPE 1
Market-Nicher Strategies
• Leader in small Market• Avoid Competition with large firms
Why is Niching Profitable?
• Better at Satisfying the needs of target customer• Charges Substantial price• High Margin Vs. High Volume
These slides were created by Archit Raj, IIT Delhi, during a Marketing internship by Prof.
Sameer Mathur, IIM Lucknow (See www.IIMInternship.com )