How can market followers or nichers compete efficiently ?
11
Competitive Dynamics How can Market Followers or Nichers compete efficiently ?
-
Upload
sameer-mathur -
Category
Marketing
-
view
21 -
download
0
Transcript of How can market followers or nichers compete efficiently ?
Competitive DynamicsHow can Market Followers or Nichers
compete efficiently ?
Market Followers Strategies4 Types of
Market Followers
• Copy or Improve on the new Product• High Profit as no innovation expenses
CounterfeiterTYPE 1
ClonerTYPE 2
ImitatorTYPE 3
AdapterTYPE 4
Market-Nicher Strategies
• Leader in small Market• Avoid Competition with large firms
Why is Niching Profitable?
• Better at Satisfying the needs of target customer• Charges Substantial price• High Margin Vs. High Volume
These slides were created by Archit Raj, IIT Delhi, during a Marketing internship by Prof.
Sameer Mathur, IIM Lucknow (See www.IIMInternship.com )
