How BMI is Revolutionizing the Music Business through IBM’s Technology Solutions
Brian Graves: Sr. Director, Enterprise Services Broadcast Music, Inc.Kristin Chew: Solutions Architect Broadcast Music, Inc.Prithvi Srinivasan: Practice Head: Integration, Infra & Cloud Services Prolifics
Broadcast Music, Inc. – 1939
Operates on a non-profit making basis
Collects license fees and distributes royalties
Performing Rights Organization (PRO)
Seven locations: Nashville, New York, Los Angeles, Atlanta, Miami, London, Puerto Rico More than 600 employees
Broadcast Music Inc.
Highlights:
8.5 million musical works
Ed Sheeran Taylor Swift Kayne West John Legend Eminem
650,000 songwriters, composers, and publishers
Represents all genres of music
Broadcast Music Inc.
Highlights:
When music is performed publicly, by law, songwriters and publishers must be paid for
the use of their music
Broadcast Music Inc.
© 2008 – 2014 Twitter Counter (third party application for Twitter)
Seven out of the top ten most followed users are musical
artists
Social Media – Twitter
Pandora... is currently available on nine out of the ten best-selling passenger vehicles
© 2014 Inside Radio
2011: 100 million users
Listener hours during the month of March 2014 were 1.71 billion
2014: 250 million users
Online Radio – Pandora
YouTube is the leading source for music discovery and access on the internet
Today 64% of teens primarily listen to music through YouTube
© 2013 The Nielsen Company
YouTube Music
Performance counts across all media channels have been
growing fast
© 2014 Next Big Sound, Inc.
Digital Age of Music
2012
2013
2014
0 50 100 150 200 250 300 350 400 450 500
Total Plays
434B223B
93B
434,695,663,626
Sources, Spotify, Youtube, Vevo, Soundcloud, Vimeo, Rdio.
Over 500 digital music services worldwide offer consumers the
opportunity to legally access up to 26 million songs © 2012 Pro-Music
Digital Music Ecosystem
BMI Challenges:Transactional numbers are through
the roof
6000 tables across various database systems
400+ major applications in production Twenty-four different programming
languages
Many years of growth and expansion
Music is global; copyright law differs by country
Over 100 billion copyright transactions per year
Over one million musical works registered per year
Digital Music Impacts
Create a single view of data
Integrated/Common UX/UI
Services Oriented Architecture Optimized Business Processes
Trust
Access
SimplicityEfficiency
BETTER SERVICE AND A MORE VALUABLE EXPERIENCE
BMI’s Commitment
Single View of Data
Increased Data Quality
Alignment of business processes and business data through master data management
Predicted analytics tosupport business strategy
Consolidate over 6000 tables into single view of data
Service enabled QualityStage and DataStage jobs Cleansing, de-duplication, and consolidation
Cognos
MIGRATION
PLANNING
App1
App2
App3
App4
Flexible Business Process
COMPOSITE APPLICATIONS
Mine and redefine business functions and business process
Service Oriented ArchitectureSOA
APP 4APP 3APP 2APP 1
Services Common to All Apps
SILOCommon Database
* such as Enterprise Security based on RBAC
CommonInfrastructure
Services*
Migrate data to new data model for increased flexibility
Create Service Model and new Process(Orchestrations)
Optimized Business Processes
Process Improvements:
Quotes: Dramatic reduction
of processing time Fully automated
global society search Instances of human error minimized
Process Owner: “BPM for the first time has given us transparency into our processes.” Affiliate Analysts: “BPM has replaced many manual steps and created a unified workspace.”
BMI Live allows BMI songwriters who play their music live, regardless of venue size, to easily submit those performances for royalty payments
Since 2011, this innovative program has granted thousands of songwriters who have never received royalties a means to apply for their first royalty check
“BMI Live has impacted my career in a positive way by paying me for live performances in venues I never received royalties from previously.” ~ Songwriter / BMI Live top earner, Granger
Smith
Integrated UX/UI – BMI Live
BMI Strategic Partnerships
IBM
Prolifics Best
practices Guidance
Integration Technologies
Implementation
5-Years Compound
Annual Growth Rate19%
Employees
Worldwide1,500
Global PresenceUnited States, United Kingdom, Germany,
India
20+Technology
Accelerators
550+Technical
Certifications
Over 10 Technology and Solutions Awards since
2009 including Business Agility, Customer
Integration and Digital Experience, the first ever
Beacon Laureate for Business Agility
Over 160 global customers
are currently Fortune 1000 companies
Best-in-class architects and
specialty experts:BPM, Integration, Digital
Experience, Security, Testing, Business
Analytics and Enterprise Content ManagementRate of Repeat
Engagements*
91%
Years inBusiness
35+Offices
14
Awards
Technology Expertise
Fortune 1000
Prolifics at a Glance
BMI ENTERPRISE PARTNERS
Current State: BMI Enterprise
Key Challenges… Independent Tightly coupled
Applications – 100’s Multiple Database Systems
(Oracle, DB2, SQL Server, MS Access)
Integration – File Processing only
Data Ingestion – Manual Data Structures – Inconsistent Distribution – Time consuming High Maintenance Cost –
Numerous Technology & Applications
Lack of Development Standards – Numerous Tools & Technologies
Lack of Enterprise Framework
Aligning Business Strategy with TechnologyDefine Strategic
Goals
Identify Client Values
Prioritize Client Values Define Unit Of Measurements
Verify Values with Clients
Define Client Value Map and Capabilities Map, Competitive Analysis
Prioritize Capabilities (hence create Product Roadmap/timeline)
Prospects toLicensee
Contracts to License
Fee
Applicant to
Affiliation
Performance to Asset
Management
Performance to
Distribution
Implement tactical Goals Architecture / Process Governance
Program Implementation team will derive & align
End to End Processes from Client Values
Program Charter / Project list with Priorities
Technologies
Business Process Management (BPM)
Data
Web and Cloud
SDLC and Collaboration
Service Oriented Architecture (SOA)
Business Rule Management (BRMS)
Multiple IBM tools/products acquired at onceArchitecture Issues
Architecture ResolutionEstablished informal Enterprise
Architecture Creation of tool agnostic architecture approach
Overlaid products into appropriate architectural layers
Documenting tool selection, usage, abilities, patterns
Changing architectural direction / implementation for tools
Continued development and training of existing staff
Implementing new projects in new pattern Growing existing staff’s confidence in ability
to deliver in product sets
There are more than 12,000 television stations in the US
Television LicensingProject
Stations playing programming with BMI represented music
must license with BMI Cue sheets are the primary means by which performing rights organizations track the use of music in films and TV
Current process has…
Project Challenges
Manual data ingestionManual validation of fee
calculations Lack of visibility into process performance Lack of data flow between legacy systems
Integrated Process
BPM Process ImplementationAutomate workflow & file intake processMonitor for events and track business process Rule driven payment determination Aggregates legacy systems/data for user review & approval Established thresholds to indicate when to end cycle
BenefitsDefined common data view, leveraging legacy
data stores: Program, Cue, License, BMI Represented WorksGranular data request Decrease process lifecycle Provide consistent, traceable and reporting clarity into the
process Consistent fee determination and calculation
Project Architecture
TV Stations BMI Personnel
SecurityDataPower / AD
Business ProcessBPM
Enterprise Service BusIIB / MQ
Licensing DocumentRepository
CueSheets Works Writer
PublisherStatus
Reporting
Rule EngineODM
Reporting(SMDB)
Data Access LayerWAS / DataStage
CRM
Lessons Learned
Rational Software Architect’s generation of services base on a common library of objects – granularity issues
Invocation options (web service, MQ, IIB) Performance tweaking
Communication between the ESB and DataStageODM
Infrastructure ConfigurationCross-product deployment
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