IBM's Social Business Transformation
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Transcript of IBM's Social Business Transformation
IBM’S JOURNEY OF BECOMING A
SOCIAL BUSINESS
Christopher Crummey
Executive Director of Sales for Social Business
[Title]
IBM’s Social Business Transformation
@ccrummey
DIGTIAL IBMer
SALESCONNECT
DAY IN THE LIFE
The Digital IBMer
Digital IBMer = How IBMers work
POWER OF SOCIAL BUSINESS
…”nine out of ten executives whose
organizations use social tools report
some measurable business benefit
with employees, customers, and
business partners.”
“Evolution of the networked enterprise”, McKinsey & Co, March 2013
SOCIAL IS ORGANIC, LIVING & BREATHING
EXPERTISE LOCATION
WISDOM OF THE
CROWDS SPEED
ENGAGED EMPLOYEE
S CUSTOMER
S
ATTRACT MAINTAIN TALENT
NETWORKS
EXPERTISE
“If only HP knew
what HP knows,
we would be
three-times more
productive.”
Lew Platt –
Former CEO HP
WISDOM OF THE CROWDS
Wisdom of the Crowds: BBC research 50,000
100
4,514 4,510
Wisdom of the Crowds
“While I was
sleeping my
network was
working for
me!!!”
“as smart as
the experts
just
moments
later”
INFORMATION FLOW
My Tippers List
Organic Resharing
Audit trail of what version
65 Communities 23 Shared Folders
EMPLOYEE ENGAGEMENT
751 Comments 205K Visits 175 Likes
New 2 IBM - On Boarding
DIGTIAL IBMer
SALESCONNECT
DAY IN THE LIFE
SalesConnect
Notes Client Integration
Expertise Location
Integration
Social + Analytics Integration
Social + Analytics Integration
Mobile Integration
Hootsuite Integrated with Connections & SugarCRM
QUESTIONS