IBM's Social Business Transformation

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IBM’S JOURNEY OF BECOMING A SOCIAL BUSINESS Christopher Crummey Executive Director of Sales for Social Business

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Chris Crummey, World Wide Director of Sales at IBM, shares the tools and processes that make his life easier and allow him to be productive from any location on many different devices.

Transcript of IBM's Social Business Transformation

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IBM’S JOURNEY OF BECOMING A

SOCIAL BUSINESS

Christopher Crummey

Executive Director of Sales for Social Business

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[Title]

IBM’s Social Business Transformation

@ccrummey

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DIGTIAL IBMer

SALESCONNECT

DAY IN THE LIFE

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The Digital IBMer

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Digital IBMer = How IBMers work

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POWER OF SOCIAL BUSINESS

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…”nine out of ten executives whose

organizations use social tools report

some measurable business benefit

with employees, customers, and

business partners.”

“Evolution of the networked enterprise”, McKinsey & Co, March 2013

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SOCIAL IS ORGANIC, LIVING & BREATHING

EXPERTISE LOCATION

WISDOM OF THE

CROWDS SPEED

ENGAGED EMPLOYEE

S CUSTOMER

S

ATTRACT MAINTAIN TALENT

NETWORKS

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EXPERTISE

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“If only HP knew

what HP knows,

we would be

three-times more

productive.”

Lew Platt –

Former CEO HP

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WISDOM OF THE CROWDS

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Wisdom of the Crowds: BBC research 50,000

100

4,514 4,510

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Wisdom of the Crowds

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“While I was

sleeping my

network was

working for

me!!!”

“as smart as

the experts

just

moments

later”

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INFORMATION FLOW

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My Tippers List

Organic Resharing

Audit trail of what version

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65 Communities 23 Shared Folders

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EMPLOYEE ENGAGEMENT

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751 Comments 205K Visits 175 Likes

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New 2 IBM - On Boarding

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DIGTIAL IBMer

SALESCONNECT

DAY IN THE LIFE

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SalesConnect

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Notes Client Integration

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Expertise Location

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Integration

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Social + Analytics Integration

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Social + Analytics Integration

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Mobile Integration

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Hootsuite Integrated with Connections & SugarCRM

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QUESTIONS