H&M ANNUAL GENERAL MEETING 2016 KARL-JOHAN PERSSON, CEO
• Well-received collections for all Group brands
• Continued strong expansion with stores and e-commerce
• Sales SEK 210 billion including VAT
– increase of 19% in SEK; +11% in local currencies
– continued increase in market shares
• Substantial long-term investments within IT and online, new brands and broadening of the product range
• Good cost control maintained
• Profit for the year SEK 20.9 billion; +5%
2015 IN BRIEF
SALES
176,620
209,921
+ 19%
0
50,000
100,000
150,000
200,000
250,000
Full year
SEK m incl VAT
2014
2015
SALES PER MARKET TEN LARGEST MARKETS, FULL YEAR 2015
0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000
Switzerland
Netherlands
Spain
Italy
Sweden
China
France
United Kingdom
USA
Germany
96
139
165
150
176
353
222
264
415
449
Number of stores
SEK m
• 413 new stores net, all brands included
– China and the US largest expansion markets
– total of 3,924 stores in 61 markets 2015
• Five new H&M markets
– Taiwan, Peru, Macau, India and South Africa
• Rapid expansion of H&M’s e-commerce with ten new markets
– Portugal, Poland, the Czech Republic, Romania, Slovakia, Hungary, Bulgaria, Belgium, Switzerland and Russia
EXPANSION 2015
H&M BEAUTY
PROFIT AFTER TAX
19,97620,898
+ 5%
0
5,000
10,000
15,000
20,000
25,000
Full year
SEK m
2014
2015
• H&M is guided by strong, shared values
• Committed employees and the H&M spirit
– key to H&M’s success
• H&M Incentive Program (HIP)
– for all H&M employees; regardless of salary, position, full-time or part-time
– SEK 75 million allocated to HIP for 2015
• 16,000 new jobs created within H&M in 2015
– more than 148,000 employees in total globally
OUR EMPLOYEES
STORE EXPANSION
IPO 1974 6
13 68
2 77
1
84
4
94
5
1,0
68
1,19
3
1,3
45
1,5
22
1,7
38
1,9
88
2,2
06
2,4
72 2,7
76 3
,13
2 3,5
11 3,9
24
0
400
800
1,200
1,600
2,000
2,400
2,800
3,200
3,600
4,000
197
4
197
5
197
6
197
7
197
8
197
9
198
0
198
1
198
2
198
3
198
4
198
5
198
6
198
7
198
8
198
9
199
0
199
1
199
2
199
3
199
4
199
5
199
6
199
7
199
8
199
9
20
00
20
01
20
02
20
03
20
04
20
05
20
06
20
07
20
08
20
09
20
10
20
11
20
12
20
13
20
14
20
15
Markets 3 4 5 6 7 9 10 11 128 20 22 2414 18 29 34 36 39 44 49 54 56 61
Stores
H&M, MALL OF INDIA
• Approx. 425 new stores net planned for 2016
– within target of 10-15% new stores net per year
• Three new H&M markets in 2016
– New Zealand, Cyprus and Puerto Rico
• Continued strong expansion of H&M’s e-commerce to a further 11 markets
– Ireland, Croatia, Slovenia, Estonia, Latvia, Lithuania, Luxembourg, Japan, Greece, Canada and South Korea
– e-commerce in 34 markets by end of 2016
EXPANSION 2016
• H&M, & Other Stories, COS, Monki, Weekday and Cheap Monday
– several clearly defined fashion brands which complement each other well
• Five new markets planned for COS in 2016
• & Other Stories, Weekday and Monki to expand in existing and new markets
OUR BRANDS
COS
COS
& OTHER STORIES
WEEKDAY
• H&M works for fair living wages in the textile industry
– continued roll-out of the Fair Wage method
– global framework agreement with IndustriALL and IF Metall
• Target of using 100% renewable electricity in own operations
– 78% renewable electricity in 2015 (27% 2014)
– 56% reduction of greenhouse gas emissions in 2015
• 31% cotton from sustainable sources in 2015 (21% 2014)
– target of 100% by 2020 at the latest
SUSTAINABLE DEVELOPMENT
• Long-term goal of closing the loop for textile fibres
– cooperation with innovators developing new technologies for textile recycling
• H&M stores globally collect used garments and textiles for re-wear, reuse and recycling
– great commitment among customers
• 12,341 tonnes of textiles handed in during 2015
– more than 28,000 tonnes of textiles collected since 2013
SUSTAINABLE DEVELOPMENT
H & M Hennes & Mauritz AB
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