1. @elevenbiztel.: +1 (503) 222-4321 elevenwireless.co
[email protected] m Optimizing & Monetizing Guest
Networks With a preview of guest Internet usage trend data!
3. @elevenbiztel.: +1 (503) 222-4321 elevenwireless.co
[email protected] m ABOUT ELEVEN Eleven is a trusted
software provider to the hospitality industry since 2002 Approved
by all the major brands and used by top boutique brands, management
companies, and ownership groups ElevenOS is a guest Internet
management platform; we are not a HSIA vendor The Guest Technology
Standard
4. @elevenbiztel.: +1 (503) 222-4321 elevenwireless.co
[email protected] m MOBILE & MULTI- DEVICE USAGE mobile
data traffic growth year- over-year1 81% average # of mobile
devices carried by business travelers 2 2.68 DEMAND FOR FREE WI-FI
of hotels offer free Wi-Fi 4 and you have to compete, BUT. 64% of
business travellers would pay for a faster connection 6 35% NETWORK
COSTS average cost of hotel Wi-Fi installation 4 $125k estimated
monthly cost of delivering 100MB of data per second 5 $3 - 4k GUEST
INTERNET TRENDS BANDWIDTH CONSUMPTION the year video reached half
of total mobile data traffic 1 2011 more Wi-Fi data is used by
iPads than other devices 3 400% Mbps
5. @elevenbiztel.: +1 (503) 222-4321 elevenwireless.co
[email protected] m Elements of Bandwidth Optimization
Reliability Utilize enterprise grade infrastructure Consistency
Allow usage across guest rooms, lobbies, etc. Power Use more APs to
better handle mobile devices Intelligence Deploy smart antennas and
radios Control Keep an eye on usage and adjust settings Fairness
Share bandwidth across guest devices
6. @elevenbiztel.: +1 (503) 222-4321 elevenwireless.co
[email protected] m Groups and conference s should get
bandwidth priority Consider offering priority and/or discounted
plans to loyalty guests Use load balancers to maximize reliability
Bandwidth is King: Get as Much as You can Afford RESULT: Better
Guest SatisfactionProvide adequate amounts of bandwidth to keep
guest satisfaction up OPTIMIZATION Mbps
7. @elevenbiztel.: +1 (503) 222-4321 elevenwireless.co
[email protected] m Use a guest Internet management
platform, like Eleven, to help optimize your existing
infrastructure for better performance. Leverage the Latest
Technology Plug into your current Property Management System and
other third party applications for best results. Integrate into
Existing Systems Measure and monitor performance with bandwidth and
usage reports to maximize and preserve your bandwidth. Measure,
Monitor, Maximize 1 2 3 OPTIMIZATION
8. @elevenbiztel.: +1 (503) 222-4321 elevenwireless.co
[email protected] m Preview of Guest Internet Usage Trends
Based on sample data from properties using ElevenOS
9. @elevenbiztel.: +1 (503) 222-4321 elevenwireless.co
[email protected] m 1 FREE + 1 PAID PLAN Select Service
Segment DATA SETS 2 PAID PLANS Luxury Segment 1 FREE + 2 PAID PLANS
Mixed Market Segments
10. @elevenbiztel.: +1 (503) 222-4321 elevenwireless.co
[email protected] m 88% 100% 50% 0% Who chooses the FREE
plan? How much can a hotel make? $10average per room, per month
Enough to cover cost of delivering Internet to each room 12% 100%
50% 0% Who chooses the PAID plan? 1 FREE + 1 PAID PLAN (SELECT
SERVICE)
11. @elevenbiztel.: +1 (503) 222-4321 elevenwireless.co
[email protected] m How much can a hotel make? $100 average
per room, per month In some cases, guest Internet revenue was as
high as $100k 67% 100% 50% 0% Who chooses the LOW plan? 33% 100%
50% 0% Who chooses the HIGH plan? 2 PAID PLANS (LUXURY)
12. @elevenbiztel.: +1 (503) 222-4321 elevenwireless.co
[email protected] m How much can a hotel make? $20average
per room, per month Starbucks Effect if a guest is willing to pay,
theyre more likely to choose the higher plan 86% 100% 50% 0% Who
chooses the FREE plan? Who chose the PAID plans? 10% 100% 50% 0% 4%
100% 50% 0% MIDDLE HIGHEST 1 FREE + 2 PAID PLANS (MIXED)
13. @elevenbiztel.: +1 (503) 222-4321 elevenwireless.co
[email protected] m Our data shows that having more than one
Internet plan can help you recoup your network infrastructure costs
and even earn some significant revenue Offer Tiered Bandwidth Plans
1 RECOMMENDATIONS
14. @elevenbiztel.: +1 (503) 222-4321 elevenwireless.co
[email protected] m How Should I Price My Plans?
>$9.95