Hitec tech talk-2014-final-ls-2 with notes

1. @elevenbiztel.: +1 (503) 222-4321 elevenwireless.co [email protected] m Optimizing & Monetizing Guest Networks With a preview of guest Internet usage trend data!

2. @elevenbiztel.: +1 (503) 222-4321 elevenwireless.co [email protected] m Dan Lulich Chief Technology Officer | Eleven Coleen Carey VP, Marketing | Eleven PRESENTERS

3. @elevenbiztel.: +1 (503) 222-4321 elevenwireless.co [email protected] m ABOUT ELEVEN Eleven is a trusted software provider to the hospitality industry since 2002 Approved by all the major brands and used by top boutique brands, management companies, and ownership groups ElevenOS is a guest Internet management platform; we are not a HSIA vendor The Guest Technology Standard

4. @elevenbiztel.: +1 (503) 222-4321 elevenwireless.co [email protected] m MOBILE & MULTI- DEVICE USAGE mobile data traffic growth year- over-year1 81% average # of mobile devices carried by business travelers 2 2.68 DEMAND FOR FREE WI-FI of hotels offer free Wi-Fi 4 and you have to compete, BUT. 64% of business travellers would pay for a faster connection 6 35% NETWORK COSTS average cost of hotel Wi-Fi installation 4 $125k estimated monthly cost of delivering 100MB of data per second 5 $3 - 4k GUEST INTERNET TRENDS BANDWIDTH CONSUMPTION the year video reached half of total mobile data traffic 1 2011 more Wi-Fi data is used by iPads than other devices 3 400% Mbps

5. @elevenbiztel.: +1 (503) 222-4321 elevenwireless.co [email protected] m Elements of Bandwidth Optimization Reliability Utilize enterprise grade infrastructure Consistency Allow usage across guest rooms, lobbies, etc. Power Use more APs to better handle mobile devices Intelligence Deploy smart antennas and radios Control Keep an eye on usage and adjust settings Fairness Share bandwidth across guest devices

6. @elevenbiztel.: +1 (503) 222-4321 elevenwireless.co [email protected] m Groups and conference s should get bandwidth priority Consider offering priority and/or discounted plans to loyalty guests Use load balancers to maximize reliability Bandwidth is King: Get as Much as You can Afford RESULT: Better Guest SatisfactionProvide adequate amounts of bandwidth to keep guest satisfaction up OPTIMIZATION Mbps

7. @elevenbiztel.: +1 (503) 222-4321 elevenwireless.co [email protected] m Use a guest Internet management platform, like Eleven, to help optimize your existing infrastructure for better performance. Leverage the Latest Technology Plug into your current Property Management System and other third party applications for best results. Integrate into Existing Systems Measure and monitor performance with bandwidth and usage reports to maximize and preserve your bandwidth. Measure, Monitor, Maximize 1 2 3 OPTIMIZATION

8. @elevenbiztel.: +1 (503) 222-4321 elevenwireless.co [email protected] m Preview of Guest Internet Usage Trends Based on sample data from properties using ElevenOS

9. @elevenbiztel.: +1 (503) 222-4321 elevenwireless.co [email protected] m 1 FREE + 1 PAID PLAN Select Service Segment DATA SETS 2 PAID PLANS Luxury Segment 1 FREE + 2 PAID PLANS Mixed Market Segments

10. @elevenbiztel.: +1 (503) 222-4321 elevenwireless.co [email protected] m 88% 100% 50% 0% Who chooses the FREE plan? How much can a hotel make? $10average per room, per month Enough to cover cost of delivering Internet to each room 12% 100% 50% 0% Who chooses the PAID plan? 1 FREE + 1 PAID PLAN (SELECT SERVICE)

11. @elevenbiztel.: +1 (503) 222-4321 elevenwireless.co [email protected] m How much can a hotel make? $100 average per room, per month In some cases, guest Internet revenue was as high as $100k 67% 100% 50% 0% Who chooses the LOW plan? 33% 100% 50% 0% Who chooses the HIGH plan? 2 PAID PLANS (LUXURY)

12. @elevenbiztel.: +1 (503) 222-4321 elevenwireless.co [email protected] m How much can a hotel make? $20average per room, per month Starbucks Effect if a guest is willing to pay, theyre more likely to choose the higher plan 86% 100% 50% 0% Who chooses the FREE plan? Who chose the PAID plans? 10% 100% 50% 0% 4% 100% 50% 0% MIDDLE HIGHEST 1 FREE + 2 PAID PLANS (MIXED)

13. @elevenbiztel.: +1 (503) 222-4321 elevenwireless.co [email protected] m Our data shows that having more than one Internet plan can help you recoup your network infrastructure costs and even earn some significant revenue Offer Tiered Bandwidth Plans 1 RECOMMENDATIONS

14. @elevenbiztel.: +1 (503) 222-4321 elevenwireless.co [email protected] m How Should I Price My Plans? >$9.95

Hitec tech talk-2014-final-ls-2 with notes

Technology

Transcript of Hitec tech talk-2014-final-ls-2 with notes