Hillary for America ‘16
Hillary Clinton●●
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How Hillary is Perceived
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SWOT Analysis
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SWOT Analysis
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SWOT Analysis
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SWOT Analysis
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Competition●
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■ formed a Presidential Exploratory Committee
Competitive Advantages●
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Repositioning●
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Campaign Theme●
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Issues to Face●
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Economy●
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Immigration●
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National Security●
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Stump Speech●
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TV Ads
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Print Ads:
Attack Ads●●●●●
Website:
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Financial Analysis
Allocation Of Funds $180,000,000
Salaries and Payroll 35% $63,000,000
TV Advertisements 35% $63,000,000
Print Ads 15% $27,000,000
Direct marketing 10% $18,000,000
Polling 5% $9,000,000
● Identified strong “brand” perceptions and main issues○ How to overcome them
● Reposition Hillary○ More personable, honest and caring
● Identified swing state target voters ○ Communicate Hillary’s positions on main issues
Conclusion
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