Hillary for America ‘16

Hillary Clinton●●

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How Hillary is Perceived

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SWOT Analysis

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SWOT Analysis

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SWOT Analysis

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SWOT Analysis

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Competition●

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■ formed a Presidential Exploratory Committee

Competitive Advantages●

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Repositioning●

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Campaign Theme●

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Issues to Face●

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Economy●

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Immigration●

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National Security●

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Stump Speech●

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TV Ads

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Print Ads:

Attack Ads●●●●●

Website:

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Financial Analysis

Allocation Of Funds $180,000,000

Salaries and Payroll 35% $63,000,000

TV Advertisements 35% $63,000,000

Print Ads 15% $27,000,000

Direct marketing 10% $18,000,000

Polling 5% $9,000,000

● Identified strong “brand” perceptions and main issues○ How to overcome them

● Reposition Hillary○ More personable, honest and caring

● Identified swing state target voters ○ Communicate Hillary’s positions on main issues

Conclusion