Helping You Build Loyal Customers

Julio de VillasantePresident & COO

What are the experts saying?

“ROI in loyalty marketing includes…Incremental transaction size as high as 35%...incremental transaction frequency from 5% to triple digits…retention improvement compounded over time that has a substantial impact on revenue and profits .”

Chief Marketer

“Advanced loyalty programs emerges as the leading systems priority chosen by 60% of retailers.”

RIS Store Systems Study

Copyright 2011 bLoyal

Delivering Business Value Today Sample data

– 12 month period– 3.1 Million sales tx– $184.5 Million

dollarsSeries1

$-

$0.50

$1.00

$1.50

$2.00

$1.00 $1.63

Comparative Spend per Order

One-time CustomersLoyal Customers

Copyright 2011 bLoyal

74%

26%

# of Sales TransactionsOne-time CustomersLoyal Cus-tomers 59

%

41%

Sales in US$One-time CustomersLoyal Cus-tomers

The Customer s are anonymous…

…loyalty helps you discover them

Multi-Channel Connections

bLoyal Confidential Information

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Multi-Level Loyalty Engine

bLoyal Confidential Information

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Loyalty Engine

Signups

Visits

Purchases

Referrals

Tracks & Rewards Customers Behavior

bLoyal Confidential Information

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Loyalty – Some Key FeaturesGift Card and eGift Card ProcessingLoyalty ProgramseCouponseSignupeVisitsMobile Loyalty

Loyalty Solution Demo

E-mail Marketing

Customer Management & Insight

Gift Card Processing

Discounts & Coupons

Members& Rewards

Clubs

Mobile Loyalty

To download a Tag Reader for you phone use your phone browser to go to: gettag.mobi

Join our Loyalty Program

Scan 2 JoinEasily add new Customers to your Programs

Scan 2 VisitRegister and share when they visit your Store

Scan 2 RewardsAward ePoints and eCoupons to build loyalty

Next Steps• More information:

Michael Nelsonmichaeln@bloyal.com 1-877-869-1715 ext 1

• You can also learn more about bLoyal by watching the other videos in our video library.

Thank You!