Helping You Build Loyal Customers Julio de Villasante President & COO.
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Transcript of Helping You Build Loyal Customers Julio de Villasante President & COO.
Helping You Build Loyal Customers
Julio de VillasantePresident & COO
What are the experts saying?
“ROI in loyalty marketing includes…Incremental transaction size as high as 35%...incremental transaction frequency from 5% to triple digits…retention improvement compounded over time that has a substantial impact on revenue and profits .”
Chief Marketer
“Advanced loyalty programs emerges as the leading systems priority chosen by 60% of retailers.”
RIS Store Systems Study
Copyright 2011 bLoyal
Delivering Business Value Today Sample data
– 12 month period– 3.1 Million sales tx– $184.5 Million
dollarsSeries1
$-
$0.50
$1.00
$1.50
$2.00
$1.00 $1.63
Comparative Spend per Order
One-time CustomersLoyal Customers
Copyright 2011 bLoyal
74%
26%
# of Sales TransactionsOne-time CustomersLoyal Cus-tomers 59
%
41%
Sales in US$One-time CustomersLoyal Cus-tomers
The Customer s are anonymous…
…loyalty helps you discover them
Multi-Channel Connections
bLoyal Confidential Information
10
Multi-Level Loyalty Engine
bLoyal Confidential Information
11
Loyalty Engine
Signups
Visits
Purchases
Referrals
Tracks & Rewards Customers Behavior
bLoyal Confidential Information
12
Loyalty – Some Key FeaturesGift Card and eGift Card ProcessingLoyalty ProgramseCouponseSignupeVisitsMobile Loyalty
Loyalty Solution Demo
E-mail Marketing
Customer Management & Insight
Gift Card Processing
Discounts & Coupons
Members& Rewards
Clubs
Mobile Loyalty
To download a Tag Reader for you phone use your phone browser to go to: gettag.mobi
Join our Loyalty Program
Scan 2 JoinEasily add new Customers to your Programs
Scan 2 VisitRegister and share when they visit your Store
Scan 2 RewardsAward ePoints and eCoupons to build loyalty
Next Steps• More information:
Michael [email protected] 1-877-869-1715 ext 1
• You can also learn more about bLoyal by watching the other videos in our video library.
Thank You!