Helping Companies Learn From the Past, Manage the Present and Shape the Future.
How Shutterfly Cut 5 Days Off Their Close
Learn how you can shorten your close cycle,gain visibility into profitability and variances
(by product, region, customer)
Most financial analysis still relies on tedious, repetitive, manual, error-prone
processes
Staff expend days and weeks…compiling, extracting and reconciling data,
in support of planning and reporting
Most financial analysis still relies on tedious, repetitive, manual, error-prone
processes
Staff expend days and weeks…compiling, extracting and reconciling data,
in support of planning and reporting
Not Necessarily News
Senturus
• Corporate Performance Management solutions
– Business Intelligence
– Enterprise Planning
• 300+ customer implementations over past 9 years
• Software, professional services and training
• San Francisco Business Times “Fast 100”, 4 years running
• Success based on:
– Blend of business acumen and technical expertise
– Field proven practices to maximize user adoption
– Packaged code / templates for diverse data sources (JDE, SAP, Oracle, etc.)
Webinar Agenda
• Current Situation
• Solution Overview
• Tom Cadden: Shutterfly Success
• Q & A
GL and Plan Data: A Tale of Two Silos
• GL data lives in Accounting / ERP system
• Plan data lives in enterprise planning system…or in spreadsheets
• Significant effort to integrate for financial milestones
• Requires manipulation and transformation
• Manual errors make data unreliable, requiring more manual effort to validate
Accounting Reports: Too Much Accounting
• High level summaries not useful for analysis
• Detailed reports—too much raw data, not enough actionable information
• Accounting codes not meaningful to business owners
• Different requirements, GAAP vs. internal reporting
No Automated Tools
• No easy way to harmonize GL and Planning data and make it actionable
• No ability to instantly drill down on details:
Budget vs. Actual By Department
Profitability By Customer or Region
Profitability By Product
• No easy way to compare results across organization
• No ability to automatically highlight variances, rankings, thresholds, trends—specific to each stakeholder
Solution Overview
• Finance Data Mart with granular details
• Automated planning system
• Self-service reporting portal
• Drillable analytics tool
Profitability, budget vs. actual, variances
• Management dashboard
Organizational comparisons, rollups, trending
Finance Data Mart
SAP Data Mart
Cognos Planning
DashboardsReports
ScorecardsKPIs
Lawson
JD Edwards
Great Plains Hyperion Essbase
Spreadsheets
OutlookSoft
Oracle Host Analytics
ERP GL Planning
Daily Update of Actuals
Scenarios:“ What If ”,Historical
Single Source of
Truth
Drill to Details
Example Dashboard: Sales and Margin Variances
Sales & Margin Actuals and Budget details by District and for the total Company.
Example Dashboard: Labor Hours, Budget vs. Actual
User can drill through to details to investigate variances and take corrective action
Solution Details
• Automated extraction / transformation of GL data to harmonize with Planning data
• Auto-population of dashboards (browser-based)
• Important variances are highlighted
• Clickable “drills” to underlying details
• Data displayed is specific to owner (via login)
• Sensitive data not displayed
Tom Cadden,
Senior Manager, FP&A
Shutterfly, Inc.
Shutterfly
• Leader in Internet-based social expression and personal publishing services
• Launched all-digital Internet photo printing service in December,1999
• Rapid growth, dynamic organizational environment, lots of change, organic and via acquisitions
• Needed to integrate business owners into budgeting / planning cycle, while keeping staff lean
Shutterfly
Objective = trim 5 - 7 days from quarterly close
Key Steps• Deployed planning system
• Built data mart to consolidate ERP and plan data
• Built front-end dashboard tool for plan contributors
Technical Solution
Tools leveraged:
(1) Planning system – Cognos Enterprise Planning
(2) Data mart – Microsoft SQL Server 2005
(3) BI portal – IBM Cognos 8 BI with PowerCubes
Shutterfly
Business Result: Faster, Better Decisions
• Visibility into budget variances
• Transparency in budgeting process
• Facilitation of budget owner accountability
• Quarter Close shortened from 15 days to 10
• BvA Scorecard for all departments
• FP&A can focus on evaluating projects, business units
Senturus Solution Package
• Core solution delivered since 2001
• Pre-packaged code and templates
• Package includes:– Requirements analysis
– Data mart with linkages to source systems
– Customization of reports and dashboards
– Delivery of solution, documentation and training
• Rapid deployment to maximize business value
Senturus Solution Package
Next StepsTo discuss how the Senturus Finance Data Mart Solution could work for your organization, please contact James Frazier, Vice President of Sales:
(650) 949-2921
To request a copy of this presentation, please contact:
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