Helping Companies Learn From the Past, Manage the Present and Shape the Future.

How Shutterfly Cut 5 Days Off Their Close

Learn how you can shorten your close cycle,gain visibility into profitability and variances

(by product, region, customer)

Most financial analysis still relies on tedious, repetitive, manual, error-prone

processes

Staff expend days and weeks…compiling, extracting and reconciling data,

in support of planning and reporting

Most financial analysis still relies on tedious, repetitive, manual, error-prone

processes

Staff expend days and weeks…compiling, extracting and reconciling data,

in support of planning and reporting

Not Necessarily News

Senturus

• Corporate Performance Management solutions

– Business Intelligence

– Enterprise Planning

• 300+ customer implementations over past 9 years

• Software, professional services and training

• San Francisco Business Times “Fast 100”, 4 years running

• Success based on:

– Blend of business acumen and technical expertise

– Field proven practices to maximize user adoption

– Packaged code / templates for diverse data sources (JDE, SAP, Oracle, etc.)

Webinar Agenda

• Current Situation

• Solution Overview

• Tom Cadden: Shutterfly Success

• Q & A

GL and Plan Data: A Tale of Two Silos

• GL data lives in Accounting / ERP system

• Plan data lives in enterprise planning system…or in spreadsheets

• Significant effort to integrate for financial milestones

• Requires manipulation and transformation

• Manual errors make data unreliable, requiring more manual effort to validate

Accounting Reports: Too Much Accounting

• High level summaries not useful for analysis

• Detailed reports—too much raw data, not enough actionable information

• Accounting codes not meaningful to business owners

• Different requirements, GAAP vs. internal reporting

No Automated Tools

• No easy way to harmonize GL and Planning data and make it actionable

• No ability to instantly drill down on details:

Budget vs. Actual By Department

Profitability By Customer or Region

Profitability By Product

• No easy way to compare results across organization

• No ability to automatically highlight variances, rankings, thresholds, trends—specific to each stakeholder

Solution Overview

• Finance Data Mart with granular details

• Automated planning system

• Self-service reporting portal

• Drillable analytics tool

Profitability, budget vs. actual, variances

• Management dashboard

Organizational comparisons, rollups, trending

Finance Data Mart

SAP Data Mart

Cognos Planning

DashboardsReports

ScorecardsKPIs

Lawson

JD Edwards

Great Plains Hyperion Essbase

Spreadsheets

OutlookSoft

Oracle Host Analytics

ERP GL Planning

Daily Update of Actuals

Scenarios:“ What If ”,Historical

Single Source of

Truth

Drill to Details

Example Dashboard: Sales and Margin Variances

Sales & Margin Actuals and Budget details by District and for the total Company.

Example Dashboard: Labor Hours, Budget vs. Actual

User can drill through to details to investigate variances and take corrective action

Solution Details

• Automated extraction / transformation of GL data to harmonize with Planning data

• Auto-population of dashboards (browser-based)

• Important variances are highlighted

• Clickable “drills” to underlying details

• Data displayed is specific to owner (via login)

• Sensitive data not displayed

Tom Cadden,

Senior Manager, FP&A

Shutterfly, Inc.

Shutterfly

• Leader in Internet-based social expression and personal publishing services

• Launched all-digital Internet photo printing service in December,1999

• Rapid growth, dynamic organizational environment, lots of change, organic and via acquisitions

• Needed to integrate business owners into budgeting / planning cycle, while keeping staff lean

Shutterfly

Objective = trim 5 - 7 days from quarterly close

Key Steps• Deployed planning system

• Built data mart to consolidate ERP and plan data

• Built front-end dashboard tool for plan contributors

Technical Solution

Tools leveraged:

(1) Planning system – Cognos Enterprise Planning

(2) Data mart – Microsoft SQL Server 2005

(3) BI portal – IBM Cognos 8 BI with PowerCubes

Shutterfly

Business Result: Faster, Better Decisions

• Visibility into budget variances

• Transparency in budgeting process

• Facilitation of budget owner accountability

• Quarter Close shortened from 15 days to 10

• BvA Scorecard for all departments

• FP&A can focus on evaluating projects, business units

Senturus Solution Package

• Core solution delivered since 2001

• Pre-packaged code and templates

• Package includes:– Requirements analysis

– Data mart with linkages to source systems

– Customization of reports and dashboards

– Delivery of solution, documentation and training

• Rapid deployment to maximize business value

Senturus Solution Package

Next StepsTo discuss how the Senturus Finance Data Mart Solution could work for your organization, please contact James Frazier, Vice President of Sales:

jfrazier@senturus.com

(650) 949-2921

To request a copy of this presentation, please contact:

sales@senturus.com