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Bob HalePresident & CEOHouston Association of REALTORS®
Canadian Real Estate Association
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Limited Brokerage Services
Freedom Shops
Bricks and MortarOnline Brokerage
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HAR provides its members more than 80 technology tools
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Innovative Services MLS Public Websites 1 1
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39% HAR.comYahoo.comRealtor.comHomes.com
AOL
39% HAR.comYahoo.comRealtor.comHomes.com
AOL
ZipRealtyZipRealty
Houston
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Innovative Services Client Experience Rating 2 2
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• HAR Annual Audit• HAR 2010 Budget• Budget Expenses by Category• Senior Staff Compensation Study• CEO Compensation/Performance Evaluation• Monthly Financial Statements• Expense Comparison with other Associations
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68%
75%
NAR 2009 Houston Consumer Survey
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54%
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Innovative ServicesRealtor Match
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Find a Realtor Sites
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Innovative Services Featured Tools 4 4
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Lead Generation Opportunities
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Text Message Functionality Added 38
6,000 Free Agent Newsletters6,000 Free Agent Newsletters 39
Professionally designed flyers, brochures, and postcards
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Videos Viewed 37,000 times on 40
Listing Traffic & Activity Report
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Promote listings on social networking sites
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6,800 blog posts are created by 1,200 Member Blogs
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Chat tool to engage consumer on HAR.com in real time
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Innovative Services Mobile Apps 5 5
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Local Based Intelligence:Nearby Homes for Sale, Open Houses, Restaurants
MLS Access for Members
REALTOR.com iPhone App Downloaded800,000 Times 50
Innovative Services Broker Services 6 6
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Appointment Manager allows scheduling of showing appointments
Active Users: 9299
Appointments Made: 1,344,363
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Website Solution for Brokers 1043 Free Website + Customs
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Reports – Traffic/Rating/Website/ MLS Violations/ Agent License Renewals
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2009 – Broker Listings Viewed 140,238,444 Times 55
2009 – 518,173 Email Leads to Brokers/Agents 56
2009 – Broker Phone# was Clicked 442,515 times 57
2009 – Click-Thrus from HAR.com to Broker/Agent Websites
2,597,318 Times 58
2009 – Click-Thrus from HAR.com to Broker/Agent Websites
2,597,318 Times$5.01 x 2,597,318 = $13 Million
$5.01
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