HAR CEO Bob Hale Presents to the Canadian Real Estate Association (CREA)
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1 Bob Hale President & CEO Houston Association of REALTORS® Canadian Real Estate Association
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Houston Association of REALTORS President and CEO Bob Hale speaks to the Canadian Real Estate Association (CREA)
Transcript of HAR CEO Bob Hale Presents to the Canadian Real Estate Association (CREA)
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Bob HalePresident & CEOHouston Association of REALTORS®
Canadian Real Estate Association
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Limited Brokerage Services
Freedom Shops
Bricks and MortarOnline Brokerage
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HAR provides its members more than 80 technology tools
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Innovative Services MLS Public Websites 1 1
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39% HAR.comYahoo.comRealtor.comHomes.com
AOL
39% HAR.comYahoo.comRealtor.comHomes.com
AOL
ZipRealtyZipRealty
Houston
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Innovative Services Client Experience Rating 2 2
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• HAR Annual Audit• HAR 2010 Budget• Budget Expenses by Category• Senior Staff Compensation Study• CEO Compensation/Performance Evaluation• Monthly Financial Statements• Expense Comparison with other Associations
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68%
75%
NAR 2009 Houston Consumer Survey
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54%
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Innovative ServicesRealtor Match
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Find a Realtor Sites
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Innovative Services Featured Tools 4 4
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Lead Generation Opportunities
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Text Message Functionality Added 38
6,000 Free Agent Newsletters6,000 Free Agent Newsletters 39
Professionally designed flyers, brochures, and postcards
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Videos Viewed 37,000 times on 40
Listing Traffic & Activity Report
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Promote listings on social networking sites
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6,800 blog posts are created by 1,200 Member Blogs
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Chat tool to engage consumer on HAR.com in real time
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Innovative Services Mobile Apps 5 5
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Local Based Intelligence:Nearby Homes for Sale, Open Houses, Restaurants
MLS Access for Members
REALTOR.com iPhone App Downloaded800,000 Times 50
Innovative Services Broker Services 6 6
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Appointment Manager allows scheduling of showing appointments
Active Users: 9299
Appointments Made: 1,344,363
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Website Solution for Brokers 1043 Free Website + Customs
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Reports – Traffic/Rating/Website/ MLS Violations/ Agent License Renewals
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2009 – Broker Listings Viewed 140,238,444 Times 55
2009 – 518,173 Email Leads to Brokers/Agents 56
2009 – Broker Phone# was Clicked 442,515 times 57
2009 – Click-Thrus from HAR.com to Broker/Agent Websites
2,597,318 Times 58
2009 – Click-Thrus from HAR.com to Broker/Agent Websites
2,597,318 Times$5.01 x 2,597,318 = $13 Million
$5.01
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