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Dabur India Ltd−AHAAN PANDIT (1527003)
−
CHAITHRA (1527039)− JAFFRE DANIEL (1527009)
−NA!RATA NANDI (15270"")
−!AINA# DE$ (1527015)
%PRANATI &'DHA !I&RA (15270"9)
−RAHA !EHTA (1527021)
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I&I*N AND &TRATEICINTENT
VISION:Health and well being of every household.
STRATEGIC INTENT:∗ Developing a platform to become a global Ayurvedic
leader
∗ Synthesising knowledge of Ayurveda with modernscience to develop natural solutions for meetinghealth and personal care needs
∗ Providing superior value to shareholders than rivals
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C,ari/,n it= ,t=+rbrand/
Compan" Competin #rands
H$% &=a,,% Sunsil&' (o)e'TressemmeHair *i% Clinic Plus
P * G &=a,,% Pantene' %orealAm+a" &in:ar+% Artistr" rane ,-
r,du:t/
Himala"a *ra Car+% Her#al Toot!pasteH+at= :ar+ %C!"a+anpra&as!Hair Car+% Himala"a Hair Oil
,o!nson and ,o!nson *TC Dru/% Paini+r/% T"lenol&in Car+% Neutroena
Nestle F,,d Pr,du:t/% -ai .!una-asala
Colate Palmoli)e *ra Car+% Colate t,,t=a/t+
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Pr,du:t Pat-,rB F,,dPr,du:t/
Product %ines
∗ Pa:a+d Fruit Jui:+/ ($rand Dabur R+a)
∗ R+ad
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Pr,du:t Lin+B Pa:a+d Fruit Jui:+/
(GR+a brand)
∗ Fir/t Laun:=+d in 1997
∗ Has 1/2 mar&et -,,+d b< P+/i./ Tr,i:ana andC,:a C,a./ !inut+ !aid
∗ GR+a 4,t+d a/ a Super#rand in /003405
∗ Jui:+ i/ a Rs 310 crore di)ision -,r Dabur /+:,nd,n< t, Dabur Aa =i:= a/ aun:=+d "7
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$u/in+// ,- Pa:a+d Jui:+/
∗ Pa:a+d -ruit Jui:+/ it=,ut an</
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Pr,du:t &trat+< i/i,n
∗ GT, r,4id+ ar+/t ran+ ,-r+-r+/=in r+/+r4ati4+ -r++ -ruit
b+4+ra+/ -,r t=+ =+at= and +b+in ,- +4+r< =,u/+=,d
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ariant/ (&++ntati,n)
∗ Real Fruit 6uices4 F,r t=+ ,t=+rand :=id (-ai
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au+ *+r+d t, Cu/t,+r
∗ 7Real8 6uice% it=,ut an<r+/+r4ati4+/ ta/t+d u/t i+ +atin
a:tua -ruit∗ Healt! and Nutrition4 -u ,-
4itain/ and in+ra/
∗Variet"% it= 1" 4ariant/ ,- a4,ur/
∗ H"iene ,4+r r,ad/id+ ui:+ /++r/
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Di+r+ntiati,n
∗ N,4+t< in t=+ :,n:+t ,-G-i9olo"% i;+/ ,- di+r+nt -ruit/
(E A+ Carr,t)∗ Pr,,t+/ ui:+/ a/ a /,:ia drin
∗ Cu/t,i8+d drin/ (In:udin t=+
Fruit K ++tab+/ :,n:+t)
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C,+tit,r/
∗ Tr,i:ana -r, P+/i
∗ !inut+ !aid -r, C,:a C,a
∗ A< -r, Par+∗ &a-a -r, !,t=+r Dair<
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Pr,du:t Lin+B R+ad
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$u/in+// ,- C,,in Pa/t+/
∗ C,+/ und+r 7Read" to Coo&8 industr"4 r,:+//+d -,,d=i:= r+uir+/ 4+r< +// additi,na +,rt -,r :,,in
∗ C,,in a/t+ ar+t +/tiat+d at R/ 55%70 :r,r+ r,inat 30M
∗ *+rat+/ in t=+ r+a ,- Gneati)e la#our % T=+ d,+/ti:=+ ,r ,t=+r additi,na =+ t=at d,+/ n,t a+:t t=+ nadi/= in:ud+/ rindin :ru/=in in+r ari: ,r :=,in4++tab+/@
∗ Addin a/aa (/at ++r tur+ri:) and t=+ r,,rti,n,- t=+ a/aa is positi)e la#our' b+:au/+ it i/ t=+ a/aat=at na< i4+/ t=+ ta/t+ t, t=+ di/=
∗ Indian =,u/+i-+ i/ r+u:tant t, r+a:+ t=+ ,/iti4+ ab,ur%b+:au/+ t=at i/ =at +arn/ ar+:iati,n -r, t=+ -ai<
∗ in+r ari: a/t+ d,inat+/ /++nt
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Pr,du:t/
a= Coo&in Pastes4
Value oeredB E;+ri+n:+ ,- t!e same stron distincti)e >a)ourand ar,a ,- -r+/=< r,und in+r ari: and taarind@
#= .!una -asala
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au+ ,+r+d t, Cu/t,+r/
∗ Con)enience% Tar+t+d -,r ,rin,+n and =,u/+i4+/ =, ,ud
i+ t, in:r+a/+ r,du:ti4+ ti+∗ Pr,4id+/ Ta/t+ +n=an:++nt and
-r+/=n+//
∗
(ierentiation: T, retaintraditional Indian tastes ,- r,undand i;+d /i:+/ (Aut=+nti: a4,ur)u/in traditi,na G&i4atta
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C,+tit,r/
∗ E9istin Competitors
∗ Caita F,,d/ Ltd% &it= and J,n+/
:,,in a/t+ in t=+ r+iu/++nt Rai in t=+ idd+ ri:+/++nt
∗
N+/t+B !ai $=una !a/aa∗ R+i,na a
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Pr,du:t Pat-,rB P+r/,naCar+
∗ Tain+ -,r +r/,na :ar+B 7For #eautiful"ou8
∗ Product %ines: Hair :ar+ *ra Car+ &inCar+
∗ Product Strate" )ision :
Hair care : F,r =air t=at /=in+/ it= +at=
Oral Care: *ra :ar+ t=+ natura a<
S&in Care: F,r /,,t= ,in /in
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Hair Car+
/ #rands
∗ (a#ur -,r A
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Dabur Aa% Fa/=iPr,du:t
∗ Lar+/t Hair ,i brand in t=+ :,untr<(2" M ar+t /=ar+)
Value oered to customer
∗ Pr,4id+/ /=in+ and /,-tn+// and
a+/ =air =+at=< -r, in/id+∗ C,ntain/ tru/t+d natura inr+di+nt/
i+ Aa
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C,+tit,r/ ,- Dabur Aa
1@!ari:,./ &=anti Aa2@$aa $ra=i Aa
3@Eai Pu/ Hair *i
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atia Hair *i
∗ Tar+t/ t=+ =i= in:,+ urbanar+t
∗ Pr,du:t tar+t+d t,ard/ t=+
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au+ ,+r+d t, :u/t,+r
∗ GTotal !air care% A /in+ a::,binin b+n+t/ ,- an< natura
r,du:t/∗ GNatural ,+rin Pr,4id+/ natura
inr+di+nt/
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C,+tit,r/ ,- atia Hair*i
1@ $aa a,nd =air ,i
2@ !ari:,./ Para:=ut+
3@ Cini: Pu/
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&=a,,/
∗ Vati&a #rand4 tar+t/ t=+ r+iu/++nt
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C,+tit,r/ ,- atia/=a,,
∗ H'L (&un/i D,4+ Cini: u/ Tr+/++)
∗ P6 (Pant+n+ L,r+a)
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*ra Car+
G*ra Car+ T=+ Natura a
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Di+r+ntiati,n
∗ A r,du:t :,ntainin Indianinredients r,4idin complete
protection -r, ,ra r,b+/∗ !ad+ -r, t=+ rar+ =+rb ,- t=+
-a,u/ OT,,t=bru/= Tr++.
∗
D,+/ n,t :,ntain an< =ar/=:=+i:a/
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N+ Pr,du:t D+4+,+nt
∗ *ra Car+B -out! +as! -,r t=+urban /++nt (,r+ :,n4+ni+nt)
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C,+tit,r/ in *ra Car+
∗ i::, aradanti
∗ Hiaa
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&in Car+
∗ $rand/% uabari (R,/+ at+r) F+$+a:=+/
and '4+da ran+∗ $Veda ran+% Pr,4id+/ at+rnat+ a<
,- b+aut< -,r t=+ ,d+rn ,an
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N+ Pr,du:t D+4+,+nt
∗ &in Car+ ra+ -,r a+/
∗ N+ /in :ar+ in+ it= r,du:t/ i+
:+an/in ,ti,n anti%ain
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Pr,du:t Pat-,rB H+at=Car+
∗ Pr,du:t Lin+/B (iesti)es' Supplements and OTCProducts
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Di+/ti4+/
∗ Ha,a
∗ Ha,a :and<
∗ Pudin Hara∗ An,
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Ha,a
∗ 7Ha6mola &are &!ana complete8
∗ Laun:=+d in ;5B
∗ 90M ,- ar+t /=ar+ -,r di+/ti4+tab+t/
∗ Cand< ai+d at :=idr+n
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N+ar+/t C,+tit,r/
∗ En,
∗ &ad
∗ Pa:=n,∗ Dr !,r++n./ , ,i
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N+ Pr,du:t D+4+,+nt
∗ 7Ha6mola oodle"D4 R+ad< t, drinb+4+ra+ it= +t=ni: a4,ur/
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Dabur C=
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Di+r+ntiati,n
∗ H+at=< -,,d r,du:t it= nutriti,nainr+di+nt/ =i:= /tr+nt=+n/ b,d<
iunit<∗ Pr,t+:t/ -r, +4+r
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Pudin Hara
∗ uic& relief from stomac!ac!e as and indiestion
∗ (ierentiation4 '/+/
natura inr+di+nt Pudina
∗ -ain competitors (iene
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&u++nt/
∗ u:,/+ D
(ierentiationB C,ntain/ nutri+nt//at/ and u:,/+ -,r i4in +n+r< -,r
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Dabur H,n+<
∗ $SP: H+at=< =,n+< =i:= r,4id+/+n+r< and ta/t+
∗Replacement for suar
-ain Competitors
1@$aid=
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A
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Et=i:a H+at= :ar+ r,du:t/
∗ For eneral !ealt!: Stresscom
∗ For lun support: .roncorid'-ad!u)aani
∗ For diesti)e support: Trifol
∗ For cardiac support: %ipistat
∗ For 6oint support: R!eumatil el'
R!eumatil ta#∗ For uterine support: -ensta
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Di+r+ntiati,n ,- t=+ Et=i:a
H+at=:ar+ Pr,du:t/
• T=+ inr+di+nt/ ,- t=+ r,du:t/ ar+
100M a
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PR*D'CT PLATF*R!B
PR*FE&&I*NAL RANE
∗ Ran+ ,- !i!l" dierentiated and+Q:a:i,u/ r,du:t/ /+:ia< -,r t=+r,-+//i,na r,,in ar+t@
∗ T,da
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PR*D'CT LINE&% FACIAL& AND
$LEACHE&
∗ O9"%ife Facial products &:rub/:+an/+r/ Fa:+ a:/
∗
FE- ueenDs Pearl Facialproducts4 C+an/in + !a//a++ !ira:+ ,d+r
∗
FE- Gold Facial products4:+an/in + /:rub/
∗ FE- .od" .leac!4 &ar,n H+rba
and Tur+ri:
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PR*D'CT &TRATE I&I*N
∗ T=+ ain 4i/i,n ,- t=+/+ " r,du:t i/t, +du:at+ ar,r/ ab,ut ,t=+r
a4aiab+ r,du:t/ in t=+ ar+t d,n,t ++t t=i/ n++d@
∗ !ain t=+/+ it/ a4aiab+ t,ar,r/ and /a,n/ a:r,// India
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*;
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N+ Pr,du:t D+4+,+nt in
*;
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FE! 'EEN & PEARLFACIAL% '&P
T=i/ -a:ia it =a/ *
ain, a:id/' =i:= =+ in i=t+nin/,t/ and r+,4in ar/ t, i4+ aa+// +ar =it+ ,@
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FE! *LD FACIAL% '&P
∗ F,ruat+d it= R+a ,d arti:+//+:ia anti%a+in r,+rti+/ and ,t=+r,i/turi8in inr+di+nt/ t=at i4+ a ,n%a/tin ,d+n ,@
∗ T=+ ,n< ran+ in t=+ ar+t t=at =a/Real Gold
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FE! $*D $LEACH% '&P
∗ T=i/ b,d< b+a:= i/ +nri:=+d it= t=+,,dn+// ,- tur+ri: and i,i/turi8+r/@
∗ '/+d -,r
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&TR*N C*!PETIT*R&
∗ L,tu/ H+rba/
∗ LCC &,uti,n/
∗ Eai∗ H'L (A4ian:+)
Pr,du:t Pat-,rB H,+
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Pr,du:t Pat-,rB H,+Car+
Product %ines
∗ Room Fres!ener: *d,ni
∗ -os@uito Repellant : *d,,/∗ Toilet Cleanser: &ani Fr+/=
P d t Li Ai F = G*d i
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Pr,du:t Lin+B Air Fr+/=+n+r/ G*d,ni
brand
∗ *d,ni i/ t=+ ar+/t brand in t=i/ ,rt-,i,@
∗ 20M ,- t=+ ar+t /=ar+ i/ ,::ui+d b<*d,ni
“Mood badalde”
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'&P ,- *d,ni
“!ar+t +ad+r in air -r+/=+n+r/
:at+,r
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C,+tit,r/
∗ Pr+iu
∗ R+:itt $+n:i/+r./ Airi:
∗ Abiur
P d t Li T i t C
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Pr,du:t Lin+B T,i+t C+an/+r
(&ani-r+/=)
“uaranteed germ !ill”
#n,n a/ a t,i+t :+an+r it= t=+ b+/t -raran:+@
Tar+t+d at idd+ :a// =,u/+=,d/ ,,in at :,/t ++:ti4+ /,uti,n/@
Pri:+d +// t=an t=+ :,+ti,n@
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Di+r+ntiati,n ,- &ani Fr+/=
∗ It/ ad4an:+d /=in+ b,,/t+rt+:=n,,< a+/ t=+ t=i: iuid
/ta< ,n+r ,n t=+ :,,d+ /, t=att=+ /=in+ b,,/t+r/ :an ,r =ard+rt, ma&e "our toilet e9traordinar"clean and spar&lin@
∗ Di+r+nt :,n4+ni+nt a:in -,rdi+r+nt u/a+@
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'&P ,- &ani Fr+/=
“uaranteed germ !ill formulacontaining "T"# that helps protect thefamily$s health while leaving the toilet
spar!ling clean and smelling fresh”
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C,+tit,r/
∗ Hari:
∗ D,+;
∗ #ii
Pr,du:t Lin+ !,/uit, R++ant
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Pr,du:t Lin+B !,/uit, R++ant
(*D*!*&)
“%&&' protection from disease causing mos(uitoes) *afeeective anywhere”
• Tar+t+d at Faii+/ ,in ,ut in ,+n ar+a/ !,t=+r/ and
:=idr+n ,in t, ar/ /:=,,/@• T=+< ar+ ar+t +ad+r/ in =,u/+=,d in/+:ti:id+/@
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'&P
“Mar!et leader in its category of personal care creams in household
insecticides”
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C,+tit,r/
∗ !,rt+in ,/uit, r+++nt :,i
∗ A*ut ,/uit, r+++nt
∗ Hit ,/uit, r+++nt /ra
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E;i/tin *4+ra C,+tit,r/ -,r
Dabur
Cateor"
of products
(a#urDs
S!are
-ain
Competitor
sFruit Jui:+ 5>M R+a and
A:ti4+
Tr,i:ana@
Hair ,i C,:,nut
$a/+
@"M atia H'L !ari:,@
&=a,, atia 7@1M H'L and P6@Hair Car+
(,4+ra)
27M H'L P6 and
Hiaa
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