Download - Google is Making Changes, how to prepare for them

Google’s Makin’ ChangesWil Reynolds - @wilreynolds

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Who saw my keynote last year?

@wilreynolds

Remember the title?

@wilreynolds

No more f****** shortcuts!!

@wilreynolds

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Any of your heroes ever

build a business “sculping pagerank”

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Fall in love with easy

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Fall in love with hard

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Video + Preso + Links

http://bit.ly/affsum2011

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Well some of ya’ll didn’t

listen

Penguin Slap!

CuttsYou

You

@wilreynolds

Cutts

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Penguin diagnosis

@wilreynolds

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Get your linksWebmaster Tools

Majestic SEOSEOmoz

@wilreynolds

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Opensiteexplorer.com

@wilreynolds

14@wilreynolds

15@wilreynolds

16@wilreynolds

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Ahrefs.com

@wilreynolds

20@wilreynolds

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If most of the sites you get

links from drop?@wilreynolds

Scale – Scale - Scale@wilreynolds

Grim Reaper

@wilreynolds

Who started changing that day?

@wilreynolds

We should have started changing earlier

@wilreynolds

1986@wilreynolds

How would you sell…Software

@wilreynolds

@wilreynolds

Have you exploited a temporary opportunity?

@wilreynolds

using…

@wilreynolds

CloakingDIGG

Network

Fake stumbles

10,000 pinterest accounts

LinkbaitReciprocal links

3 way link exchange IMG Alt

stuffingWhite textOn White

background

Buy text links in footers Buy text

links in copy

Private link network

Buy old domains and

301 them

@wilreynolds

Anything add value? Any conversions?Is that what we are?????

@wilreynolds

#RCS is tough

@wilreynolds

#1 goal

@wilreynolds

Making someone’ life easier

@wilreynolds

@wilreynolds

Intent to HELP?

@wilreynolds

@wilreynolds

You tell me…

@wilreynolds

Wouldn’t it just be easier to get the answer?

@wilreynolds

@wilreynolds

Travel Search Engine(affiliates)

@wilreynolds

@wilreynolds

Oh ZapposOh Hipmunk

@wilreynolds

@wilreynolds

@wilreynolds100+ videos…quality!!

@wilreynoldsREAL Fans, who take REAL

photos

@wilreynolds

Swingsets1.com code = SSONE100 $100 off any order!

@wilreynolds

Content Business?

@wilreynolds

treehugger

@wilreynolds

livestrong

@wilreynolds

If your version of building content is…

@wilreynolds

@wilreynolds

Swing Sets

@wilreynolds

Big brand + Authority + Thin

Content = Rankings@wilreynolds

@wilreynolds

Your competitors aren’t stupid

forever@wilreynolds

Smaller Players

@wilreynolds

@wilreynolds

Is your passion to make money?

@wilreynolds

Mine is to help.

@wilreynolds

Who’s going to “win”

long term?@wilreynolds

Passionate about buying old domains

for “link juice”?@wilreynolds

Buy expired domains & sell

them back?@wilreynolds

Build Community

@sauravrimal@wilreynolds

Rankings Bumpw/ Community

@wilreynolds

Google Search + Your

World@wilreynolds

@wilreynolds

Abuse of Authorship

@wilreynolds

@wilreynolds

Articles / Blog posts

@wilreynolds

CTR Boost?

@wilreynolds

0% - 25% Boost but why…

@wilreynolds

Are you recognizable?

@wilreynolds

@wilreynolds

Speaking, helping people, producing video

@wilreynolds

@wilreynolds

Event Listings

Tickets

Band history

Members

Songs / AlbumsNews

@wilreynoldsTicket Brokers | Concert

Providers

@wilreynolds

@wilreynoldsZoo | Local “to-do” sites

@wilreynolds

@wilreynoldsYelp, Yelp, Yelp

@wilreynolds

@wilreynoldsTravel Affiliates

Google’s favoring brands….@wilreynolds

Finally rewarding brand activity@wilreynolds

no followersno engagementno cust. service

no content

@wilreynolds

WINNER!@wilreynolds

Game OVER!

@wilreynolds

How about you…

@wilreynolds

Engage@wilreynolds

Rabid Fans@wilreynolds

Stand for something@wilreynolds

Share their expertise@wilreynolds

Building followersis the new link building

@wilreynolds

Do influencers share 20 dollar articles?

@wilreynolds

@wilreynolds

http://bit.ly/authortool@tomanthonySEO

http://bit.ly/authortool

http://bit.ly/authortool

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http://bit.ly/guest-post-gdoc

@djchrisle

@wilreynolds




Use it onLink Reports

Use it onBlog commenters

http://bit.ly/export-commenters

@djchrisle



W/O real commenters...USELESS

Get new content ideas that convert

Conversions fromArticles

DirectoriesLink networks

bit.ly/conversions-and-links

@jasonacidre

How to start building community?

Build the QUALITY assets they won’t

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Then start telling the world

@wilreynolds

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App for that

@wilreynolds

[email protected]

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Hootsuite?

@wilreynolds

142@wilreynoldsIntegration FTW!

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Go right to Twitter…

@wilreynolds

144@wilreynolds

145@wilreynolds

146@wilreynolds

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http://bit.ly/content-ideas1

@seogadget tool = more ways to help

@wilreynolds



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Pick on someone

@wilreynolds

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who has stronger engagement

@wilreynolds

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I’m gunning for RandFish@wilreynolds

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I’m making (NO) headway@wilreynolds

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What’s been the downside?

@wilreynolds

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Think about that!

@wilreynolds

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Pick 1 person and try to OUT “HELP”

them@wilreynolds

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Notout linkout blog

out funnythem

OUT HELP!@wilreynolds

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Lets get started@wilreynolds

@wilreynolds