Google is Making Changes, how to prepare for them
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16-Sep-2014 -
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Transcript of Google is Making Changes, how to prepare for them
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Google’s Makin’ ChangesWil Reynolds - @wilreynolds
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Who saw my keynote last year?
@wilreynolds
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Remember the title?
@wilreynolds
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No more f****** shortcuts!!
@wilreynolds
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Any of your heroes ever
build a business “sculping pagerank”
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Fall in love with easy
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Fall in love with hard
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Video + Preso + Links
http://bit.ly/affsum2011
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Well some of ya’ll didn’t
listen
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Penguin Slap!
CuttsYou
You
@wilreynolds
Cutts
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Penguin diagnosis
@wilreynolds
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Get your linksWebmaster Tools
Majestic SEOSEOmoz
@wilreynolds
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Opensiteexplorer.com
@wilreynolds
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14@wilreynolds
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15@wilreynolds
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16@wilreynolds
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Ahrefs.com
@wilreynolds
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20@wilreynolds
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21@wilreynolds
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22@wilreynolds
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23@wilreynolds
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24@wilreynolds
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If most of the sites you get
links from drop?@wilreynolds
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Scale – Scale - Scale@wilreynolds
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Grim Reaper
@wilreynolds
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Who started changing that day?
@wilreynolds
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We should have started changing earlier
@wilreynolds
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1986@wilreynolds
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How would you sell…Software
@wilreynolds
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@wilreynolds
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Have you exploited a temporary opportunity?
@wilreynolds
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using…
@wilreynolds
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CloakingDIGG
Network
Fake stumbles
10,000 pinterest accounts
LinkbaitReciprocal links
3 way link exchange IMG Alt
stuffingWhite textOn White
background
Buy text links in footers Buy text
links in copy
Private link network
Buy old domains and
301 them
@wilreynolds
Anything add value? Any conversions?Is that what we are?????
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@wilreynolds
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#RCS is tough
@wilreynolds
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#1 goal
@wilreynolds
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Making someone’ life easier
@wilreynolds
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@wilreynolds
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@wilreynolds
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@wilreynolds
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@wilreynolds
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@wilreynolds
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Intent to HELP?
@wilreynolds
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@wilreynolds
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You tell me…
@wilreynolds
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Wouldn’t it just be easier to get the answer?
@wilreynolds
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@wilreynolds
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Travel Search Engine(affiliates)
@wilreynolds
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@wilreynolds
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@wilreynolds
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@wilreynolds
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@wilreynolds
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@wilreynolds
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@wilreynolds
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@wilreynolds
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Oh ZapposOh Hipmunk
@wilreynolds
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@wilreynolds
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@wilreynolds
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@wilreynolds100+ videos…quality!!
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@wilreynoldsREAL Fans, who take REAL
photos
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@wilreynolds
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@wilreynolds
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@wilreynolds
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Swingsets1.com code = SSONE100 $100 off any order!
@wilreynolds
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Content Business?
@wilreynolds
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treehugger
@wilreynolds
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livestrong
@wilreynolds
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If your version of building content is…
@wilreynolds
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@wilreynolds
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Swing Sets
@wilreynolds
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Big brand + Authority + Thin
Content = Rankings@wilreynolds
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@wilreynolds
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Your competitors aren’t stupid
forever@wilreynolds
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Smaller Players
@wilreynolds
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@wilreynolds
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@wilreynolds
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Is your passion to make money?
@wilreynolds
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Mine is to help.
@wilreynolds
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Who’s going to “win”
long term?@wilreynolds
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Passionate about buying old domains
for “link juice”?@wilreynolds
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Buy expired domains & sell
them back?@wilreynolds
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Build Community
@sauravrimal@wilreynolds
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Rankings Bumpw/ Community
@wilreynolds
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Google Search + Your
World@wilreynolds
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@wilreynolds
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@wilreynolds
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Abuse of Authorship
@wilreynolds
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@wilreynolds
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@wilreynolds
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@wilreynolds
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Articles / Blog posts
@wilreynolds
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CTR Boost?
@wilreynolds
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0% - 25% Boost but why…
@wilreynolds
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Are you recognizable?
@wilreynolds
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@wilreynolds
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Speaking, helping people, producing video
@wilreynolds
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@wilreynolds
Event Listings
Tickets
Band history
Members
Songs / AlbumsNews
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@wilreynoldsTicket Brokers | Concert
Providers
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@wilreynolds
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@wilreynoldsZoo | Local “to-do” sites
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@wilreynolds
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@wilreynoldsYelp, Yelp, Yelp
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@wilreynolds
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@wilreynolds
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@wilreynolds
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@wilreynolds
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@wilreynoldsTravel Affiliates
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Google’s favoring brands….@wilreynolds
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Finally rewarding brand activity@wilreynolds
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no followersno engagementno cust. service
no content
@wilreynolds
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WINNER!@wilreynolds
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Game OVER!
@wilreynolds
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How about you…
@wilreynolds
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Engage@wilreynolds
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Rabid Fans@wilreynolds
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Stand for something@wilreynolds
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Share their expertise@wilreynolds
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Building followersis the new link building
@wilreynolds
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Do influencers share 20 dollar articles?
@wilreynolds
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@wilreynolds
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http://bit.ly/guest-post-gdoc
@djchrisle
@wilreynolds
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Use it onLink Reports
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Use it onBlog commenters
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http://bit.ly/export-commenters
@djchrisle
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W/O real commenters...USELESS
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Get new content ideas that convert
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Conversions fromArticles
DirectoriesLink networks
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bit.ly/conversions-and-links
@jasonacidre
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How to start building community?
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Build the QUALITY assets they won’t
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Then start telling the world
@wilreynolds
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App for that
@wilreynolds
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Hootsuite?
@wilreynolds
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142@wilreynoldsIntegration FTW!
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Go right to Twitter…
@wilreynolds
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144@wilreynolds
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145@wilreynolds
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146@wilreynolds
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147
http://bit.ly/content-ideas1
@seogadget tool = more ways to help
@wilreynolds
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Pick on someone
@wilreynolds
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who has stronger engagement
@wilreynolds
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I’m gunning for RandFish@wilreynolds
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I’m making (NO) headway@wilreynolds
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What’s been the downside?
@wilreynolds
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Think about that!
@wilreynolds
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Pick 1 person and try to OUT “HELP”
them@wilreynolds
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155
Notout linkout blog
out funnythem
OUT HELP!@wilreynolds
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Lets get started@wilreynolds
@wilreynolds