G. E. Smith, updated 4-21-18 1.1
GERALD E. SMITH
Associate Professor Department of Marketing
Carroll School of Management Boston College 450 Fulton Hall
Chestnut Hill, Massachusetts 02167 (617) 552-0427
RESEARCH INTERESTS
Pricing Customer Value Frames of Reference, Framing Brand Management and Advertising
TEACHING INTERESTS
Pricing Brand Management Marketing Management.
EDUCATION 1987-1992 BOSTON UNIVERSITY Graduate School of Management
Boston, Massachusetts Doctor of Business Administration Magna cum laude Major: Marketing Dissertation: “Prior Knowledge and the Effectiveness of Message Frames in Advertising.” Chairperson: Lawrence H. Wortzel
1979-1981 HARVARD UNIVERSITY Graduate School of Business Administration Boston, Massachusetts Masters in Business Administration (M.B.A.) Concentrations: Marketing and Finance.
G. E. Smith, updated 4-21-18 1.2
1975-1978 BRANDEIS UNIVERSITY Waltham, Massachusetts Bachelor of Arts (B.A.) Summa cum laude High Honors in Economics Majors: Economics and Music ACADEMIC EXPERIENCE 1991-Present BOSTON COLLEGE Carroll School of Management Chestnut Hill, Massachusetts Associate Professor, Department of Marketing, teaching: Strategic Brand Management (Graduate)
Pricing Strategy and Policy (Graduate) Marketing Operations Management (Graduate) Key Marketing Strategies (Graduate) Marketing Communication and Promotion (Graduate and Undergraduate) Consumer Behavior (Undergraduate) Principles of Marketing (Undergraduate) 1989-1991 BOSTON UNIVERSITY School of Management Boston, Massachusetts Visiting Lecturer (full time), Department of Marketing, teaching: Consumer Behavior (Graduate and Undergraduate) Marketing Management (Undergraduate)
1986-1988 BENTLEY COLLEGE Waltham, Massachusetts Instructor (full time), Department of Marketing, teaching: Marketing Management (Undergraduate) Advertising (Undergraduate) Principles of Marketing (Undergraduate) INDUSTRY EXPERIENCE
1984-1988 KURZWEIL MUSIC SYSTEMS, INC. Waltham, Massachusetts Director of Marketing Director of International Marketing 1983-1984 GENERAL MILLS, INC. Parker Brothers Games Division
G. E. Smith, updated 4-21-18 1.3
Beverly, Massachusetts Product Manager Manager of New Ventures
1981-1983 ARTHUR D. LITTLE, INC. Cambridge, Massachusetts Consultant Program Director 1976-1979 DATA RESOURCES, INC. Lexington, Massachusetts Research Economist Econometrician 1980 LEGGAT, McCALL & WERNER, INC. Boston, Massachusetts Financial Analyst
RESEARCH
Books and Edited Volumes Gerald E. Smith (forthcoming 2019), Pricing | For the Rest of Us: The Behavioral
Economics of Pricing Orientation and Strategy, New York: Columbia University Press.
Gerald E. Smith (2016), The Opt-Out Effect: Marketing Strategies that Empower
Consumers and Win Customer-Driven Brand Loyalty, New York: Pearson Education/FT Press.
Smith, Gerald E. (2015), Schooling the Prophet: The Influence of the Book of Mormon on
Joseph Smith and the Early Restoration. Provo, UT: Brigham Young University Press.
Smith, Gerald E., ed. (2012), Visionary Pricing: Reflections and Advances in Honor of
Dan Nimer, in the series Business-to-Business Brand Management: Theory, Research, and Executive Case Study Exercises. London: Emerald Group Publishing, Ltd.
Journal Articles and Monograph Papers Thomas T. Nagle and Gerald E. Smith (2016), “A Question of Value: Customer Value
Mapping versus Economic Value Modeling,” in Andreas Hinterhuber and Todd Snelgrove, eds., Value First Then Price: Quantifying Value in Business-To-Business
G. E. Smith, updated 4-21-18 1.4
Markets From The Perspective Of Both Buyers And Sellers. New York: Routledge, 181-188.
Smith, Gerald E. (2012), “Emergent Pricing Strategy,” in Gerald E. Smith, ed., Visionary
Pricing: Reflections and Advances in Honor of Dan Nimer, in the series Business-to-Business Brand Management: Theory, Research, and Executive Case Study Exercises. London: Emerald Group Publishing, Ltd., 103-128.
Smith, Gerald E. and Daniel A. Nimer (2012), “The Founding Principles and Strategies
of Pricing,” in Gerald E. Smith, ed., Visionary Pricing: Reflections and Advances in Honor of Dan Nimer, in the series Business-to-Business Brand Management: Theory, Research, and Executive Case Study Exercises. London: Emerald Group Publishing, Ltd., 13-46.
Smith, Gerald E. (2012), “Introduction to Visionary Pricing,” in Gerald E. Smith, ed.,
Visionary Pricing: Reflections and Advances in Honor of Dan Nimer, in the series Business-to-Business Brand Management: Theory, Research, and Executive Case Study Exercises. London: Emerald Group Publishing, Ltd., xv-3.
Smith, Gerald E. (2012), “One on One: Pricing with Dan Nimer,” in Gerald E. Smith, ed.,
Visionary Pricing: Reflections and Advances in Honor of Dan Nimer, in the series Business-to-Business Brand Management: Theory, Research, and Executive Case Study Exercises. London: Emerald Group Publishing, Ltd., 5-12.
Smith, Gerald E. (2012), “Economic Value, Frames of Reference, and the Impact of
Framed Positioning Strategies in Business-To-Business Markets,” in Mark Glynn and Arch G. Woodside, eds, Business to Business Marketing Management: Strategies, Cases, and Solutions in the series Advances in Business Marketing & Purchasing, Volume 18. London: Emerald Group Publishing Ltd., 281-320.
Smith, Gerald E. (2011), “Smithsonian Security Services,” in Mark Glynn and Arch G.
Woodside, eds, Business to Business Marketing Management: Strategies, Cases, and Solutions in the series Advances in Business Marketing & Purchasing, Volume 18. London: Emerald Group Publishing Ltd., 320-323.
Smith, Gerald E. (2011), “Kent Monroe and His Impact on the Field of Marketing,” in
Jagdish N. Sheth and Manjit S. Yadav, eds, Legends in Marketing, Volume 7: Pricing Management and Practice, Sage Publications, 181-198.
Smith, Gerald E. and Thomas T. Nagle (2011), “Financial Analysis: Pricing for Profit,”
in Thomas T. Nagle, John Hogan, and Joseph Zale, The Strategy and Tactics of Pricing, 5th Edition. Upper Saddle River, NJ: Prentice Hall, 207-243.
Smith, Gerald E., and Arch G. Woodside (2010), “Pricing Theory and Practice in
Managing Business-to-Business Brands,” in Mark Glynn and Arch G. Woodside,
G. E. Smith, updated 4-21-18 1.5
Business-to-Business Brand Management: Theory, Research, and Executive Case Study Exercises, London: Emerald Press, 429-485.
Smith, Gerald E., and Sajeev Varki (2010), “How Do Consumers Form Perceptions of
Economic Value? An Exploratory Study,” in M. K. Brady (ed.), Marketing Theory and Applications, Proceedings of the AMA Winter Educators Conference, Volume 21, February 19-22, 2010, American Marketing Association, abstract only.
Smith, Gerald E. (2006), “Leveraging Profitability in Low-Margin Markets,” Journal of
Product and Brand Management: Pricing Strategy & Practice Vol. 15 Issue 6, 355-357.
Smith, Gerald E., Thomas T. Nagle, John H. Hogan (2006), “Costs: How Should They
Affect Pricing Decisions,” in Thomas T. Nagle and John Hogan The Strategy and Tactics of Pricing, 4th Edition. Upper Saddle River, NJ: Prentice Hall.
Smith, Gerald E., Thomas T. Nagle, John H. Hogan (2006), “Financial Analysis: Pricing
for Profit,” in Thomas T. Nagle and John Hogan The Strategy and Tactics of Pricing, 4th Edition. Upper Saddle River, NJ: Prentice Hall.
Smith, Gerald E., Thomas T. Nagle, John H. Hogan (2006), “Price and Value
Communication: Strategies to Influence Willingness-to-Pay,” in Thomas T. Nagle and John Hogan The Strategy and Tactics of Pricing, 4th Edition. Upper Saddle River, NJ: Prentice Hall.
Smith, Gerald E., and Thomas T. Nagle (2005), “A Question of Value,” Marketing
Management 14 (Jul/Aug), 38-43. Smith, Gerald E. and Thomas T. Nagle (2005), “Pricing the Differential,” Marketing
Management 14 (May/Jun), 28-32. Hibbard, Jonathan D., John E. Hogan, and Gerald E. Smith (2003), “Assessing the
Strategic Value of Business Relationships: The Role of Uncertainty and Flexibility,” Journal of Business and Industrial Marketing Vol. 18 Issue 4/5, 376-378.
Smith, Gerald E. (2003), “Euphoric Competitive Pricing and the Irrational Rush for
Sales,” 360-Degree Pricing: The Official Newsletter of the Pricing Institute (May), 1-2 (lead article).
Smith, Gerald E. and Thomas T. Nagle (2002), “How Much Are Customers Willing To
Pay,” Marketing Research Vol. 14 Issue 4 (Winter), 20-25. Brady, Michael K, Charles H. Noble, Gerald E. Smith, and Deborah J. Utter (2002),
“How to Give and Receive: An Exploratory Study of Charitable Hybrids,” Psychology and Marketing Vol 19 (11), 919-944.
G. E. Smith, updated 4-21-18 1.6
Smith, Gerald E. (2002), “Segmenting B2B Markets With Economic Value Analysis,” Marketing Management (March/April), 35-39.
Smith, Gerald E. (2000), “Search at Different Price Levels: The Impact of Knowledge
and Search Cost,” Journal of Product & Brand Management, featuring Pricing Strategy & Practice, Vol. 9 No. 3, 164-178.
Smith, Gerald E., Meera P. Venkatraman, and Ruby Dholakia (1999), “Diagnosing the
Search Cost Effect: Waiting Time and the Moderating Impact of Prior Category Knowledge,” Journal of Economic Psychology 20, 285-314.
Berger, Paul D., and Gerald E. Smith (1998), “The Impact of Prior Knowledge and
Framing-Related Decision Heuristics on Advertising Effectiveness,” Omega: The International Journal of Management Science, vol. 26, no. 5, 593-609.
Smith, Gerald E., and Paul D. Berger (1998), “Different Message Framing for Different
Direct Response Marketing Goals: Choice versus Attitude Formation,” Journal of Interactive Marketing, vol. 12, no. 2 (Spring), 33-48.
Smith, Gerald E., and Carole A. Huntsman (1997), “Reframing the Metaphor of the
Citizen-Government Relationship: A Value Centered Perspective,” Public Administration Review, Vol. 57, No. 4 (July/August), 309-318.
Smith, Gerald E., and Lawrence H. Wortzel (1997), “Prior Knowledge and the Effect of
Suggested Frames of Reference in Advertising,” Psychology and Marketing, Vol. 14 (2, March), 121-143.
Berger, Paul D., and Gerald E. Smith (1997), “The Effect of Direct Mail Framing
Strategies and Segmentation Variables on University Fundraising Performance,” Journal of Direct Marketing, vol. 11, no. 1 (Winter), 30-43.
Smith, Gerald E. (1996), “Framing in Advertising and the Moderating Impact of
Consumer Education,” Journal of Advertising Research, vol. 36, no. 5 (September-October), 49-64.
Smith, Gerald E., and Paul D. Berger (1996), “The Impact of Direct Marketing Appeals
on Charitable Marketing Effectiveness,” Journal of the Academy of Marketing Science, vol. 24 (Summer), no. 3, 219-231.
Venkatraman, Meera P. and Gerald E. Smith (1996), “The Impact of Occupation on
Response to Positive and Negative Framing,” Journal of Promotion Management, vol. 4, no. 1, 63-74.
Smith, Gerald E., Meera P. Venkatraman, and Lawrence H. Wortzel (1995), “Strategic
Marketing Fit in Manufacturer-Retailer Relationships: Price-Oriented Versus Merchandise-Oriented Partners,” Journal of Retailing, vol. 71 (Fall), no. 3, 297-316.
G. E. Smith, updated 4-21-18 1.7
Smith, Gerald E., and Thomas T. Nagle (1995), “Frames of Reference and Buyers’
Perception of Price and Value,” California Management Review, vol. 38 (Fall), no. 1, 98-116.
Smith, Gerald E. (1995), “Managerial Pricing Orientation: The Process of Making
Pricing Decisions,” Pricing Strategy and Practice, vol. 3, no. 3, 28-39. Smith, Gerald E. (1995), “How to Frame Product Design: Using Design Communication
to Facilitate User Learning,” Journal of Business and Industrial Marketing, vol. 10, no. 5, 6-21.
Smith, Gerald E., and Meera P. Venkatraman (1995), “Contrasting the Impact of Framing
Pain versus Pleasure for High and Low Involvement Consumers,” Journal of Marketing Communications, vol. 1, 137-150.
Roth, Martin S. and Gerald E. Smith (1995), “Shaping Customers’ Perceptions of Value:
Positioning and Reference Price Strategies,” Journal of Professional Pricing, vol. 4 (Spring), no. 1, 6-11.
Roth, Martin S. and Gerald E. Smith (1995), “Shaping Customers’ Perceptions of Value:
Differentiation Value Analysis and Strategic Pricing,” Journal of Professional Pricing, vol. 4 (Summer), no. 2, 6-13.
Smith, Gerald E., and Thomas T. Nagle (1994), “Financial Analysis for Profit Driven
Pricing,” Sloan Management Review, vol. 35 (Spring), no. 3, 71-84. Reprinted in The Marketing Yearbook, Barry Maher, ed., (1997, Prentice Hall), a collection of influential articles in Marketing.
Smith, Gerald E., and Duane M. Loose (1994), “Marketing, Design, and Education:
Cross-Functional Integration and Design Communication,” Design Management Journal, vol. 5 (Fall), no. 4, 75-81.
Smith, Gerald E., and Thomas T. Nagle (1994), “Financial Analysis: Market-Based
Pricing for Profit,” in Thomas T. Nagle and Reed H. Holden, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Second Edition. Englewood Cliffs, NJ: Prentice-Hall, 36-71.
Smith, Gerald E., and Thomas T. Nagle (1994), “Pricing Psychology: Models of
Purchase Behavior,” in Thomas T. Nagle and Reed H. Holden, The Strategies and Tactics of Pricing: A Guide to Profitable Decision Making, Second Edition. Englewood Cliffs, NJ: Prentice-Hall, 298-322.
Smith, Gerald E., and Lawrence H. Wortzel (1993). Prior Knowledge and the Effect of
Message Frames in Advertising. Cambridge, MA: Marketing Science Institute.
G. E. Smith, updated 4-21-18 1.8
In Process Hanna, Richard, Kay Lemon, and Gerald E. Smith, “Consumer Response to Dynamic
Pricing Strategies,” first round invitation to revise and resubmit, Business Horizons. Smith, Gerald E., “Disruptive Framing: Resetting Value with Strategic Value Frames of
Reference,” being revised for submission to California Management Review. Smith, Gerald E., and Chris White, “Modes of Organizational Pricing: A Typology and
Conceptual Framework,” being revised for submission to Industrial Marketing Management.
Smith, Gerald E. (with Sajeev Varki and Al Della Bitta), “An Econometric Analysis of
How Consumers Form Value Perceptions,” being revised for submission to Journal of Marketing Research.
Refereed Conference Papers Hanna, Richard, Gerald E. Smith, and Katherine N. Lemon (forthcoming), “What’s That
Plane Ticket Worth? Responding to Dynamic Pricing Strategies,” Proceedings of the Academy of Marketing Science Annual Conference, Vancouver, BC, May 2012.
Smith, Gerald E., and Sajeev Varki, “How do Consumer Form Perceptions of Economic
Value: An Exploratory Study,” American Marketing Association Winter Educators Conference, New Orleans, LA (February 2010).
Smith, Gerald E., and Chris White, “Organizational Price Processing Typology,”
American Marketing Association Winter Educators Conference, Tampa, FL (February 2009).
Smith, Gerald E., and Kathleen Seiders (2008), “The Pricing of Products and Brands
versus Convenience Services in Channel Relationships,” American Marketing Association Winter Educators Conference, Austin, TX (February 2007).
Smith, Gerald E., and Thomas T. Nagle, “A Value-based Pricing Perspective on Value
Communication” Proceedings of the American Marketing Association Winter Educators’ Conference, St Petersburg, FL (February 2006; abstract only).
Smith, Gerald E., “Market-Driven Gross Profit Strategy: The Art and Science of
Managing Gross Profit Strategically,” Proceedings of the Academy of Marketing Science Annual Conference, Vancouver, BC, May 2004.
G. E. Smith, updated 4-21-18 1.9
Smith, Gerald E., and John Hogan, “Integrating Uncertainty and Risk Into Value-based Marketing in Business-to-Business Markets,” Proceedings of the American Marketing Association Winters Educators Conference, February 2003.
Smith, Gerald E., “A Typology of Pricing Orientations: Sensemaking and Making Sense
of Organizational Pricing,” Proceedings of the American Marketing Association Winters Educators Conference, February 2002.
Winner Best AMA Conference Paper Award.
Brady, Michael K, Charles H. Noble, Gerald E. Smith, and Deborah J. Utter (2001),
“Charitable Giving and the Impact of Services and Philanthropic Influences,” 2001 Adacemy of Marketing Science Annual Conference, San Diego, CA. [Published as abstract]
Winner Best AMS Conference Paper Award.
Smith, Gerald E. (1998), “Interpreting Competitive Price Signaling: A Game Theoretic
Perspective,” 1998 AMA Winters Educators’ Conference: Marketing Theory and Applications, vol. 9, Chicago: American Marketing Association. [Published as abstract]
Smith, Gerald E. (1996), “Managerial Pricing Orientation: Antecedents and
Consequences,” in Edward A. Blair and Wagner A. Kamakura, eds., 1996 AMA Winters Educators’ Conference: Marketing Theory and Applications, vol. 7, Chicago: American Marketing Association, 180-186.
Smith, Gerald E. (1995), “Managerial Pricing Orientation: Construct Definition and
Conceptualization,” in David W. Stewart and Naufel J. Vilcassim, eds., 1995 AMA Winters Educators’ Conference: Marketing Theory and Applications, vol. 6, Chicago: American Marketing Association, 355. [Published as abstract]
Smith, Gerald E., and Paul D. Berger (1994), “The Impact of Framing, Anchorpoints, and
Frames of Reference on Direct Mail Charitable Contributions,” in Frank R. Kardes and Mita Sujan, eds, Advances in Consumer Research. vol. 22. Provo, UT: Association for Consumer Research, 705-712.
Smith, Gerald E., and Lawrence H. Wortzel (1994), “Product Framing: Accelerating
Learning and Adoption Using Frames of Reference in Product Design,” in C. Whan Park and Daniel C. Smith, eds., 1994 AMA Winters Educators’ Conference: Marketing Theory and Applications. vol. 5, Chicago: American Marketing Association, 318-326.
Smith, Gerald E. (1992), “Prior Knowledge and the Effect of Framing on Perceptions of
Value and Likelihood of Purchase,” Society for Consumer Psychology Proceedings. Washington, D.C.: American Psychological Association. [Published as abstract]
G. E. Smith, updated 4-21-18 1.10
Book Reviews Smith, Gerald E. (1995), Aunt Jemima, Uncle Ben, and Rastus: Blacks in Advertising,
Yesterday, Today, and Tomorrow by Marilyn Kern-Foxworth, Journal of the Academy of Marketing Science, vol 23 (Spring), no. 2, 144-145.
Press Citations and Interviews “Deep Discounts Could Be Wrong Strategy,” WBZ’s New England Business with
Anthony Silva, December 27, 2008, WBZ Radio, Boston, MA.
The Star-Ledger, “Why We Pay What We Pay,” June 8, 2003, Sunday Business Edition.
Tampa Tribune, “Taking the Bait,” August 31, 2003.
The Washington Post, “We’re Manipulated, Retailers That Know Us Too Well,” August 10, 2003, F1.
The Christian Science Monitor, “And The Spendin’ Is Easy,” June 10, 2002, XX.
The Boston Globe, “Staying Merry Into January,” December 15, 1997, A12, A16.
Sales and Marketing Management, “The Crisis with Prices,” August 1997.
Across the Board, “The Pricing Quandary: How to Raise ‘em When the Buyer is Boss,” May 1997, 16-22.
The Boston Globe, “Captivating Customers: Retailers Use Programs to Buy Loyalty, But is it Always a Good Deal?” March 3, 1997, pp. B5-B6.
The Boston Globe, “A Price War Over Burgers May Soon Sizzle,” February 27, 1997, p. A1 (front page).
The Marketing Report (Executive Newsletter), “What’s the Best Recipe for Pricing?” July 8, 1996, pp. 1-2.
The Boston Herald, “Ignition Recall in Full Swing,” June 24, 1996, p. 20.
The Wall Street Journal, “Brand Managers Get Old-Time Religion,” April 23, 1996, pg. A23.
The Tab, “Customer Feedback,” March 19, 1996, pg. 6
The Dallas Morning News, “Celebrities Electronically Resurrected for Posthumous Pitches, Performances,” November 26, 1995, pg. 1C.
G. E. Smith, updated 4-21-18 1.11
Boston College Chronicle, “Faculty Help Newton Restructure,” September 21, 1995, pg. 2.
Sloan Management Review, “Profit Driven Pricing,” Summer 1994 (Letters), pp. 4-5. Academic Conference Presentations Hanna, Richard, Gerald E. Smith, and Katherine N. Lemon (forthcoming), “What’s That
Plane Ticket Worth? Responding to Dynamic Pricing Strategies,” Proceedings of the Academy of Marketing Science Annual Conference, Vancouver, BC, May 2012.
Smith, Gerald E., and Sajeev Varki, “How do Consumer Form Perceptions of Economic
Value: An Exploratory Study,” American Marketing Association Winter Educators Conference, New Orleans, LA (February 2010).
Smith, Gerald E., and Chris White, “Organizational Price Processing Typology,”
American Marketing Association Winter Educators Conference, Tampa, FL (February 2009).
Smith, Gerald E., and Kathleen Seiders (2008), “The Pricing of Products and Brands
versus Convenience Services in Channel Relationships,” American Marketing Association Winter Educators Conference, Austin, TX (February 2007).
Smith, Gerald E., and Thomas T. Nagle, “A Value-based Pricing Perspective on Value
Communication” Proceedings of the American Marketing Association Winter Educators’ Conference, St Petersburg, FL, February 2006.
Smith, Gerald E., “Market-Driven Gross Profit Strategy: The Art and Science of
Managing Gross Profit Strategically,” Proceedings of the Academy of Marketing Science Annual Conference, Vancouver, BC, May 2004.
Smith, Gerald E., and John Hogan, “Integrating Uncertainty and Risk Into Value-based
Marketing in Business-to-Business Markets,” Proceedings of the American Marketing Association Winters Educators Conference, February 2003.
Smith, Gerald E. (2002), “A Typology of Pricing Orientations: Sensemaking and Making
Sense of Organizational Pricing,” Proceedings of the American Marketing Association Winters Educators Conference, February 2002.
Winner Best AMA Conference Paper Award.
Brady, Michael K, Charles H. Noble, Gerald E. Smith, and Deborah J. Utter (2001),
“Charitable Giving and the Impact of Services and Philanthropic Influences,” 2001 Adacemy of Marketing Science Annual Conference, San Diego, CA. [Published as abstract]
G. E. Smith, updated 4-21-18 1.12
Winner Best AMS Conference Paper Award. Smith, Gerald E. (1998), “The Impact of Cross-Functional Interaction on Managerial
Pricing Decisions,” presented the 1998 Academy of Marketing Science Annual Conference (May), Miami, FL.
Smith, Gerald E. (1998), “Interpreting Competitive Price Signaling: A Game Theoretic
Perspective,” presented at the 1998 AMA Winters Educators’ Conference: Marketing Theory and Applications (February), St. Petersburg, FL.
Smith, Gerald E. (1997), “Creative Marketing, Creative Design,” presented at the 1997
Academy of Marketing Science Annual Conference (May), Miami, FL. Smith, Gerald E. (1996), “Managerial Pricing Orientation: Antecedents and
Consequences,” presented at the 1996 American Marketing Association Winter Educators’ Conference (February), Hilton Head, SC.
Smith, Gerald E. (1995), “Managerial Pricing Orientation: Construct Definition and
Conceptualization,” presented at the 1995 American Marketing Association Winter Educators’ Conference (February), San Diego, CA.
Smith, Gerald E., and Paul D. Berger (1994), “The Impact of Framing, Anchorpoints, and
Frames of Reference on Direct Mail Charitable Contributions,” presented at Annual Conference of the Association for Consumer Research (October), Boston, MA.
Smith, Gerald E., and Lawrence H. Wortzel (1994), “Product Framing: Accelerating
Learning and Adoption Using Frames of Reference in Product Design,” presented at the 1994 American Marketing Association Winter Educators’ Conference (January), Tampa, FL.
Smith, Gerald E., and Lawrence H. Wortzel (1993), “Frames of Reference in
Advertising,” presented at Staying Ahead Through Smart Advertising and Brand Extension at Fuqua School of Business, Duke University (March), Durham, NC. Sponsored by the Marketing Science Institute.
Smith, Gerald E. (1992), “Prior Knowledge and the Effect of Framing on Perceptions of
Value and Likelihood of Purchase,” presented at the American Psychological Association Annual Conference, Society for Consumer Psychology (August), Washington, D.C.
Smith, Gerald E. (1992), “Information Frames and Outcome Frames in Consumer
Durables Advertising,” presented at the Marketing Science Conference (July), London, England.
Works In Progress Presentations (Carroll School of Management Series)
G. E. Smith, updated 4-21-18 1.13
Smith, Gerald E. (1996), “Managerial Pricing Orientation: The Patterns and Processes of
Managerial Pricing Decisions,” Carroll School of Management, Boston College (April).
Smith, Gerald E. with Meera P. Venkatraman and Ruby Roy Dholakia (1995), “What
Happens When Knowledge Interacts With Search Cost? The Impact on Search Patterns, Sources, and Price Search,” Carroll School of Management, Boston College (January).
Smith, Gerald E. and Meera P. Venkatraman (1994), “The Moderating Influence of
Attitude Toward the Ad on Framing in Enjoyable Product Categories,” Carroll School of Management, Boston College (February).
Smith, Gerald E. and Lawrence H. Wortzel (1993), “Communicating Brand Positions,”
Carroll School of Management, Boston College (April). Invited Presentations Smith, Gerald E. (2011), “Brand Positioning and Frames of Reference,” Lynch
Leadership Academy, Boston College, Chestnut Hill, MA. Smith, Gerald E. (2009), “Value Driven Industrial Marketing Management,” Duke
Corporate Education, Duke University, Durham, NC. Smith, Gerald E. (2008), Management Centre Innsbruck Executive MBA Program,
(August), Boston College, Chestnut Hill, MA. Smith, Gerald E. (2008), “Value Driven Industrial Marketing Management,” Duke
Corporate Education, Duke University, Durham, NC. Smith, Gerald E. (2008), “Communicating Differential Value To Customers,” 2008
Pricex Conference, Institute for International Research, The Pricing Institute, Chicago, IL.
Smith, Gerald E. (2007), “Value Driven Marketing Management,” Duke Corporate
Education, Duke University, Durham, NC. Smith, Gerald E. (2007), “Leveraging Profitability in Low-Margin Markets,” 2007 Pricex
Conference, Institute for International Research, The Pricing Institute, Miami, FL. Smith, Gerald E. (2007), Ulster University Developing Managers Program (March),
Center for Irish Management, Boston College, Chestnut Hill, MA. Smith, Gerald E. (2006), “Value Driven Marketing Management,” Duke Corporate
Education (February), Duke University, Durham, NC.
G. E. Smith, updated 4-21-18 1.14
Smith, Gerald E. (2006), “Managing Customer Value,” Institute for the Study of Business
Markets (ISBM), Pennsylvania State University, State College, PA. Smith, Gerald E. (2006), Ulster University Developing Managers Program (March),
Center for Irish Management, Boston College, Chestnut Hill, MA. Smith, Gerald E. (2005), The State of the Art of Pricing, Chairperson’s opening remarks
at Pricing Institute’s 18th Annual PRICEX Conference, Chicago, IL (June). Smith, Gerald E. (2005), Leveraging Profitability in Low Margin Markets, (June), Pricing
Institute’s 18th Annual PRICEX Conference, Chicago, IL (June). Smith, Gerald E. (2004), Analyzing Pricing Profitability: The Numbers, (June), Pricex
2004, Chicago, IL. Smith, Gerald E. (2002), “Framing Customers’ Perceptions of Price and Value,”
presented at The Fifteenth Annual Pricing Conference of the Institute for International Research (April), Chicago, IL.
Smith, Gerald E. (2001), “Financial Analysis for Profit Driven Pricing: Proactive Pricing
in Competitive Situations,” presented at The Fourteenth Annual Pricing Conference of the Institute for International Research (April), Chicago, IL.
Smith, Gerald E. (2000), “Financial Analysis for Profit Driven Pricing: Proactive Pricing
in Competitive Situations,” presented at The Thirteenth Annual Pricing Conference of the Institute for International Research (April), Chicago, IL.
Smith, Gerald E. (1999), “Financial Analysis for Profit Driven Pricing: Proactive Pricing
in Competitive Situations,” presented at The Twelfth Annual Pricing Conference of the Institute for International Research (April), Chicago, IL.
Smith, Gerald E. (1998), “Financial Analysis for Profit Driven Pricing: Proactive Pricing
in Competitive Situations,” presented at The Eleventh Annual Pricing Conference of the Institute for International Research (May), Atlanta, GA.
Smith, Gerald E. (1997), “Interpreting Price Signaling and the Management of Price
Competition,” presented at Pricing in Increasingly Complex and Competitive Markets (November), Boston, MA.
Smith, Gerald E. (1997), “Financial Analysis for Profit Driven Pricing: Proactive Pricing
in Competitive Situations,” presented at The Tenth Annual Pricing Conference of the Institute for International Research (April), Chicago, IL.
G. E. Smith, updated 4-21-18 1.15
Smith, Gerald E. (1996), “Understanding Pricing Practice: The Problems and Biases of the Most Common Pricing Orientations.” Plenary Address at The Ninth Annual Pricing Conference of the Institute for International Research (April), Chicago, IL.
Smith, Gerald E. (1996), “Financial Analysis for Profit Driven Pricing: Proactive Pricing
in Competitive Situations,” presented at The Ninth Annual Pricing Conference of the Institute for International Research (April), Chicago, IL.
Smith, Gerald E. (1995), “Financial Analysis of Pricing Decisions: Profit Driven Rules
for Proactive Pricing in Competitive Situations,” presented at The Eighth Annual Pricing Conference of the Institute for International Research (April), Chicago, IL.
Smith, Gerald E. (1995), “Strategic Pricing Management,” presented at Marketing
Management Executive Program, Graduate School of Management, Suffolk University (February), Boston, MA.
Smith, Gerald E. (1994), “Pricing Orientations and Managerial Response to Pricing
Crises,” presented at University of Chicago Marketing Management Executive Program (December), Chicago, IL.
Smith, Gerald E. (1994), “Marketing and Communicating Customer Value,” presented at
Conference on Designing, Developing and Delivering Outstanding Service Value of the Institute for International Research (December), New Orleans, LA.
Smith, Gerald E. (1994), “Strategic Pricing Management,” presented at Marketing
Management Course, Department of Marketing, Graduate School of Management, Suffolk University (November), Boston, MA.
Smith, Gerald E. (1994), “Framing and Customers’ Perceptions of Price and Value in
Service-Oriented Businesses,” presented at Marketing Services Conference of the Institute for International Research (October), Boston, MA.
Smith, Gerald E. (1994), “Product Framing: The Intersection Between Marketing and
Design,” presented at Introduction to Industrial Design Course 2.996, Department of Mechanical Engineering, M.I.T. (May), Cambridge, MA.
Smith, Gerald E. (1994), “Developing a Customer Value Orientation: Finding and
Focusing on Sources of Customer Value,” presented at the U.S. Pricing Conference of the Institute for International Research (April), Chicago, IL.
Smith, Gerald E. (1994), “Framing Research Questions,” presented at Experimental
Research Methods Course at Boston University (February), Boston, MA. Smith, Gerald E. (1993), “Framing Research Questions,” presented at Experimental
Research Methods Course at Boston University (September), Boston, MA.
G. E. Smith, updated 4-21-18 1.16
Smith, Gerald E. (1993), “Product Framing: The Interface Between Marketing and Design,” presented at IDSA Lecture Series, Industrial Design Society of America (May), Boston, MA.
Smith, Gerald E. (1993), “The Application of Framing in Product Design,” presented at
Introduction to Industrial Design Course 2.996, Department of Mechanical Engineering, M.I.T. (April), Cambridge, MA.
Smith, Gerald E. (1993), “Value-Based Pricing and Framing in Service-Oriented
Businesses,” presented at the U.S. Pricing Conference of the Institute for International Research (April), Chicago, IL.
Smith, Gerald E. (1993), “Frames of Reference in Product Design,” presented at the
RISD Lecture Series, Rhode Island School of Design (April), Providence, RI. Smith, Gerald E. (1992), “Framing Research Questions,” presented at Experimental
Research Methods Course at Boston University (October), Boston, MA. Smith, Gerald E. (1992), “The Application of Framing in Product Design,” presented at
Introduction to Industrial Design Course 2.996, Department of Mechanical Engineering, M.I.T. (April), Cambridge, MA.
Smith, Gerald E. (1992), “The Use of Framing Strategies in Influencing Brand Strength,”
presented at the U.S. Pricing Conference of the Institute for International Research (March), Chicago, IL.
Smith, Gerald E. (1992), “Framing Research Questions,” presented at Experimental
Research Methods Course at Boston University (February), Boston, MA. Professional Seminars Smith, Gerald E. (2008), “Communicating Differential Value in Business Markets,” 2008
Pricex Conference, Institute for International Research, The Pricing Institute, Chicago, IL.
Smith, Gerald E. (2007), “Leveraging Profitability in Low-Margin Markets,” 2007 Pricex
Conference, Institute for International Research, The Pricing Institute, Miami, FL. Smith, Gerald E. (2007), Ulster University Developing Managers Program (March),
Center for Irish Management, Boston College, Chestnut Hill, MA. Smith, Gerald E. (2006), “Managing Customer Value,” Institute for the Study of Business
Markets (ISBM), Pennsylvania State University, State College, PA.
G. E. Smith, updated 4-21-18 1.17
Smith, Gerald E. (2006), Ulster University Developing Managers Program (March), Center for Irish Management, Boston College, Chestnut Hill, MA.
Smith, Gerald E., “Value-Driven Industrial Marketing,” Marketing Management
Program, Duke Corporate Education, April 2007. Smith, Gerald E. (2004), Ulster University Developing Managers Program (March),
Center for Irish Management, Boston College, Chestnut Hill, MA. Smith, Gerald E. (2003), Principles of Pricing Strategy (December), Sodexho
Corporation, Northwestern University, Evanston, IL. Smith, Gerald E. (2003), Ulster University Developing Managers Program (February),
Center for Irish Management, Boston College, Chestnut Hill, MA. Smith, Gerald E. (2002), Tools for Pricing Management (October), Columbia Executive
Programs, Columbia University, New York, NY. Smith, Gerald E. (2002), Ulster University Developing Managers Program (March),
Center for Irish Management, Boston College, Chestnut Hill, MA. Smith, Gerald E. (2002), USAID Tourism Program (March), Center for Irish
Management, Boston College, Chestnut Hill, MA. Smith, Gerald E. (2002), The Strategy and Tactics of Pricing (October), Columbia
Executive Programs, Columbia University, New York, NY. Smith, Gerald E. (2001), Effective Pricing Strategies (April, May, June), Aresty Institute
of Executive Education, The Wharton School, University of Pennsylvania, Philadelphia, PA.
Smith, Gerald E. (2001), Financial Analysis Skills for Pricing Decisions (April), The
Institute for International Research, Chicago, IL. • Costs That Are Relevant to Pricing • Financial Analysis of Pricing • Price Elasticity of Demand and Financial Analysis
Smith, Gerald E. (2000), Financial Analysis Skills for Pricing Decisions (April), The
Institute for International Research, Chicago, IL. • Costs That Are Relevant to Pricing • Financial Analysis of Pricing • Price Elasticity of Demand and Financial Analysis
Smith, Gerald E. (1999), Heritage Centers Program (May), Center for Irish
Management, Boston College, Chestnut Hill, MA. • Pricing Strategy and Practice
G. E. Smith, updated 4-21-18 1.18
• Marketing Communication Strategy Smith, Gerald E. (1999), Financial Analysis Skills for Pricing Decisions (April), The
Institute for International Research, Chicago, IL. • Costs That Are Relevant to Pricing • Financial Analysis of Pricing • Price Elasticity of Demand and Financial Analysis
Smith, Gerald E. (1998), Financial Analysis Skills for Pricing Decisions (May), The
Institute for International Research, Atlanta, GA. • Costs That Are Relevant to Pricing • Financial Analysis of Pricing • Price Elasticity of Demand and Financial Analysis
Smith, Gerald E. (1998), Changing Frames of Reference in Government: Citizen-
Customer Satisfaction and Perceptions of Value (April), Boston College, Chestnut Hill, MA.
• Framing the Relationship Between Citizens and Government • Measuring and Evaluating Citizen-Customer Satisfaction • Measuring and Shaping Perceptions of Value
Smith, Gerald E. (1997), Ron Brown Business Development Program (October), Center
for Irish Management, Boston College, Chestnut Hill, MA. • Pricing Strategy and Practice • Marketing Communication Strategy
Smith, Gerald E. (1997), Irish Womens Executive Program (November), Center for Irish
Management, Boston College, Chestnut Hill, MA. • Pricing Strategy and Practice • Marketing Communication Strategy • Value-Based Pricing in Service-Based Contexts
Smith, Gerald E. (1997-Present), Bell Atlantic Marketing Leadership Institute, Bell
Atlantic Corporation, Marlborough, MA. • Pricing Orientation and the Effects of Pricing • Principles for Profitable Pricing
Smith, Gerald E. (1995-1997), NYNEX Marketing Institute, Nynex Corporation,
Marlborough, MA. • Pricing Orientation and Profit Driven Pricing
Smith, Gerald E. (1996), Senior Marketing Management Program: Doing Business in
North American Markets, Center for Irish Management, Boston College, Chestnut Hill, MA.
• Effective Price Management • Value Pricing Strategies
G. E. Smith, updated 4-21-18 1.19
• Building Equity Through Marketing Communication Strategies • Direct Response and Database Marketing
Smith, Gerald E. (1996), Tourism Marketing Management Program, CERT and the
Center for Irish Management, Boston College, Chestnut Hill, MA. • Effective Price Management • Using Value to Integrate Pricing and Promotions
Smith, Gerald E. (1995), International Marketing Institute (July), Boston College,
Chestnut Hill, MA. • Global Communications Strategy • Direct Marketing • Managing the Communication Strategy • Market-Oriented Pricing
Smith, Gerald E. (1995), Russian Bank Executives Program (April), Boston, MA.
• Financial Marketing Communication Strategies • Direct Marketing in Financial Markets
Smith, Gerald E. (1994), International Marketing Institute (July), Boston College,
Chestnut Hill, MA. • Marketing Communications Strategies • Strategic Management of Pricing • Influencing Perceptions of Customer Value
Smith, Gerald E. (1992), International Marketing Institute (July), Boston College,
Chestnut Hill, MA. • Integrating Communications Strategies • Integrating Pricing Strategies
SERVICE Track Chair, Session Chair, Discussant, Panels
Conference Track Chair, “Pricing and Product Management” Track, The 1999 Academy of Marketing Science Annual Conference and Faculty Consortium, Coral Gables, FL.
Session Chair, “Advances in Pricing Research,” The 1999 Academy of Marketing
Science Annual Conference and Faculty Consortium, Coral Gables, FL. Track Chair, “Essential Pricing Tools,” The 12th Anniversary Pricing Conference of
the Institute for International Research, Chicago, IL, April, 1999.
G. E. Smith, updated 4-21-18 1.20
Track Chair, “Essential Pricing Tools,” The 11th Anniversary Pricing Conference of the Institute for International Research, Atlanta, GA, April, 1998.
Panel Speaker, “Cross-Functional Issues in the Market-Oriented Firm,” The 1997
Academy of Marketing Science Annual Conference and Faculty Consortium, Coral Gables, FL, May 1997.
Special Anniversary Panel Speaker, “10 Years of Pricing Past, 10 Years of Pricing
Future: A Decade of Price Changes,” The Tenth Anniversary Pricing Conference of the Institute for International Research, Chicago, IL, April 30, 1997.
Track Chair, “Essential Pricing Tools,” The Tenth Anniversary Pricing Conference of
the Institute for International Research, Chicago, IL, April 29, 1997. Moderator, “Critical Factors in Engaging a Pricing Consultant,” The Tenth
Anniversary Pricing Conference of the Institute for International Research, Chicago, IL, April 29, 1997.
Special Session Organizer and Session Chair, “Managerial Pricing: State of the Art
and Future Research,” American Marketing Association Winter Educators’ Conference Hilton Head, SC, February 1996.
Session Chair, “Marketing in a Global Information Environment,” American
Marketing Association Winter Educators’ Conference, San Diego, CA, February 1995.
Session Chair, Association for Consumer Research, Annual Conference, Boston, MA,
October 1994. Session Chair, “Pricing Models in Marketing,” TIMS/ORSA Joint National Meeting,
April 1994. Discussant, “Improving Customer Satisfaction Systems,” Enhancing Knowledge
Development in Marketing, American Marketing Association Summer Educators’ Conference, Boston, MA, August 1993.
Editorial Review Boards
Editorial Advisory Board, Journal of Advertising Research, 1996-2004 Council of Reviewers, Marketing Management, 1992-2002
Journal Reviewer Journal of Retailing
G. E. Smith, updated 4-21-18 1.21
Journal of the Academy of Marketing Science Marketing Management Journal of Advertising Journal of Business and Industrial Marketing Journal of Consumer Psychology AMS Review Public Administration Review
Conference Reviewer American Marketing Association Winter Educators’ Conference American Marketing Association Winter Educators’ Conference American Marketing Association Summer Educators’ Conference Academy of Marketing Science Annual Conference American Marketing Association Summer Educators’ Conference American Marketing Association Summer Educators’ Conference Association for Consumer Research Annual Conference American Marketing Association Summer Educators’ Conference
Professional Service
Chairperson, Pricing Institute’s 18th Annual PRICEX Conference, Chicago, IL (June 2005).
Conference Chairman, The Eleventh Annual Pricing Conference, The Pricing
Institute, Institute for International Research, Atlanta, GA, April 1998. National Advisory Board Member, The Pricing Institute, Institute for International
Research, 1994-Present. External Reviewer for Promotion and Tenure, Villanova University, January 1998. Plenary Speaker, The Ninth Annual Pricing Conference, The Pricing Institute,
Institute for International Research, Chicago, IL, April 1996. Conference Chairman, The Eighth Annual Pricing Conference, The Pricing Institute,
Institute for International Research, Chicago, IL, April 1995. External Reviewer for Promotion and Tenure, University of Richmond, September
1997. Advertising Education Foundation, Faculty Coordinator for AEF Ambassador
Program, 1992-2002, for the following AEF Ambassadors:
G. E. Smith, updated 4-21-18 1.22
Michael J. Jeary, President and COO, Della Femina/Jeary and Partners, New York, April 1999.
Laurie Matthews, Senior Vice President, Young & Rubicam, New York, April 1998.
Rebecca Madiera, Corporate Vice President, PepsiCo U.S.A., New York, April 1997.
Michael McKenna, Managing Director and Chief Creative Officer, Citigate-Albert Frank Advertising, Ltd., New York/London, April 1996.
Chris MacLaughlin, Vice President, Ogilvy and Mather Advertising, New York, April 1995.
Pam Hamlin, Senior Vice President, Leonard Monahan Advertising, Providence, April 1994.
Steve Calabrese, Executive Vice President, Ogilvy and Mather Advertising, New York, April 1993.
Dom Rossi, President, N.W. Ayer Advertising, New York, April 1992. Marketing Science Institute, Researcher, Invited Academic Representative, Northeast
Priority Setting Meeting, Palisades, NY, 1993, 1996.
University Service
Office of Development Task Force on Attitudes Toward Giving, under direction of Mary Lou Delong, University Vice President, 1997-1999.
Academic Presenter, Boston College Campus Open House, April 19, 1998. Advisory Board, Womens Varsity Basketball, under direction of Cathy Inglese,
Coach, 1997-Present. Panel Speaker, “Television as a Medium of Influence,” at Boston College Office of
Student Affairs Symposium: “Talking Back to TV,” April 22, 1997. Boston College Management Task Force to the City of Newton, Massachusetts, under
direction of Frank Campanella, University Executive Vice President and Tom Concannon, Mayor, 1995-Present.
University Academic Committee, Carroll School of Management Faculty
Representative, 1995-1997. Boston College Financial Markets Conference, host to Robert Rubin, Treasury
Secretary, Assistant to the President of the United States, September 1994 Boston College Student Agencies, Board of Advisors and advisor to the BC
Advertising Agency, 1994-1995.
G. E. Smith, updated 4-21-18 1.23
Office of International Programs, Faculty Advisor to International Students, 1995-
Present.
Carroll School of Management Service Department Chair, 2004-2012. Faculty Advisor, Brand Management Specialization, MBA Program, 2007-Present. Founding Director, Brand Management Partners Program, 2007-Present. Educational Policy Committee, Carroll School of Management, Marketing
Department Representative, 1995-2004. Works In Progress Seminar Series, Carroll School of Management, Faculty
Coordinator, 1994-1998. Undergraduate and Graduate Faculty Advisor to Students, 1991-Present. Excellence in Teaching Seminar, “Helping Students Avoid Being ‘Instruments of the
Corporation:’ Ethics Across the CSOM Curriculum,” Panel Presenter, May 1996. Excellence in Teaching Seminar, Panel Presenter, April 1994. Dalhousie MBA Case Competition, Halifax, Nova Scotia, Faculty Coach, 1995, 1996,
1997, 1998. Concordia MBA Case Competition, Faculty Coach, Montreal, Canada, 1992-93. Diane Weiss Competition, Faculty Judge, 1992-1996; arranged for the following
client companies to participate: New England Baptist Hospital, 1995; Outernet Communications, Inc. 1996; Boston Lyric Opera Company, 1997.
Outcome Assessment Committee, Carroll School of Management, 1994-Present. Associate Dean Search Committee, Carroll School of Management, 1992-1993. MBA Admissions Committee, Carroll Graduate School of Management, 1992-1993. Graduating Awards Committee, Carroll School of Management, May 1996. Carroll Graduate School of Management Open House for prospective MBA
candidates, Faculty Presenter, December 1995. Registration Orientation, CSOM, Faculty Representative, March 1994-1996.
G. E. Smith, updated 4-21-18 1.24
Marketing Department Service
Ideas In Progress Research Seminars Coordinator, 1997-Present. Department Newsletter Founding Editor, 1997-Present. MBA Marketing Academy, Founding Faculty Advisor, 1995-Present. Marketing Academy (Undergraduate), Faculty Advisor, 1994-1997. Faculty Recruiting Coordinator, Marketing Department, 1993. Graduate Curriculum Committee, Chair, Marketing Department, 1995-Present. Mu Kappa Tau National Marketing Honor Society and All-American Scholar
Program, Marketing Department Faculty Coordinator, 1995-Present. American Marketing Association Hutchinson Award Ceremony, Faculty Sponsor and
Presenter, Waltham, MA., May 1995. Citibank Advertising Competition, Judge, April 1995.
EXECUTIVE SEMINARS AND CONSULTING Executive seminars and consulting with corporations, including The Monitor Group
(Cambridge) and various corporate clients. Consulting for non-profit organizations such as Hebrew Rehabilitation Center for
Aging (HRCA), City of Boston Councilor Thomas Menino, City of Newton, Massachusetts.
HONORS, AWARDS, AND GRANTS Graduate Teaching Award, Carroll School of Management, June 2012 Nominated, Distinguished Teaching Award, Boston College, March 2003 Nominated, Distinguished Teaching Award, Boston College, April 2002 Best Paper Award, AMA Winter Educators Conference, February 2002 Best Paper Award, AMS Annual Conference, May 2001. BusinessWeek Online: One of Best MBA Professors at Boston College, October 1998 Boston College Research Expense Grant, Spring 1996. Carroll School of Management Summer Research Grant, 1995. Marketing Science Institute, Research Grant, Fall 1994.
G. E. Smith, updated 4-21-18 1.25
Boston College Research Expense Grant, Fall 1994. Boston College Research Expense Grant, Summer 1994. Carroll School of Management Summer Research Grant, 1994. Graduated High Honors, Boston University, 1992. Elected Beta Gamma Sigma Honor Society for Collegiate Schools of Business, 1992. Marketing Science Institute, Research Grant, Summer 1991. Allen E. Beckwith Teaching Award, Boston University, Finalist, May 1991. American Marketing Association, Doctoral Consortium Fellow, 1990. Elected Phi Beta Kappa, 1978. Graduated High Honors, Brandeis University, 1978. Sidney S. Cohen Award in Economics, Brandeis University, 1978. Phyllis and Lee Coffey Award in Music, Brandeis University, 1978. Commencement Speaker, Brandeis University, 1978. Top 3% of graduating class, Brandeis University, 1978. Who’s Who Among America’s Teachers, 1996. Elected Outstanding Young Man of America for 1980 by U.S. Jaycees.
PROFESSIONAL ASSOCIATIONS
American Marketing Association Academy of Marketing Science Marketing Science Institute Association for Consumer Research Phi Beta Kappa National Honor Society Beta Gamma Sigma National Honor Society in Business Management
EXTERNAL ACTIVITIES
Founding Faculty Advisor, Latter Day Saint Student Association (LDSSA), Boston College, Chestnut Hill, MA, 2016-present.
LDS Institute Seminar Leader, Harvard Business School, Boston, MA, 2011-present. LDS Institute Seminar Leader, Harvard College, Cambridge, MA 2010-11. Sunday School President, Hingham Ward, The Church of Jesus Christ of Latter-day
Saints, 2010-2012. Bishop, Heritage Park Ward, The Church of Jesus Christ of Latter-day Saints, 2006-
2008. Regional Agent Bishop, New England Region, The Church of Jesus Christ of Latter-
day Saints, 2006-2008.
G. E. Smith, updated 4-21-18 1.26
Stake Presidency, Nashua New Hampshire Stake, The Church of Jesus Christ of Latter-day Saints, Nashua, NH, 2004-2005.
Bishop, Billerica Ward, The Church of Jesus Christ of Latter-day Saints, Billerica,
MA, 1999-2004. Bishop, Littleton First Ward, The Church of Christ of Latter-day Saints, Littleton,
MA, 1999. High Council, Nashua, New Hampshire Stake, The Church of Jesus Christ of Latter-
day Saints, Nashua, N.H., 1997-1999. Stake Organist, Nashua, New Hampshire Stake, The Church of Jesus Christ of Latter-
day Saints, Nashua, N.H., 1980-1999. Ward Organist, Littleton First Ward, The Church of Jesus Christ of Latter-day Saints,
Littleton, MA, 1995-1999. Seminary Instructor, Littleton First Ward, The Church of Jesus Christ of Latter-day
Saints, Carlisle, MA, 1992-1999. Explorer Post Advisor, Explorer Post 586, Nashua Valley Council, Boy Scouts of
America, Lancaster, MA, 1992-1995. Ward Young Men President, Littleton First Ward, The Church of Jesus Christ of
Latter-day Saints, Littleton, MA, 1992-1995. Unit Commissioner, Nashua Valley Council, Boy Scouts of America, Lancaster, MA,
1990-1993. Bishopric, Littleton First Ward, The Church of Jesus Christ of Latter-day Saints,
Littleton, MA, 1988-1991. High Council, Manchester, New Hampshire Stake, The Church of Jesus Christ of
Latter-day Saints, Manchester, N.H., 1978-1988. Stake Young Men President, Manchester, New Hampshire Stake, The Church of
Jesus Christ of Latter-day Saints, Manchester, N.H., 1977-1986.
January 8, 2015
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