GERALD E. S · 2019-01-12 · G. E. Smith, updated 4-21-18 1.5 Business-to-Business Brand...

G. E. Smith, updated 4-21-18 1.1

GERALD E. SMITH

Associate Professor Department of Marketing

Carroll School of Management Boston College 450 Fulton Hall

Chestnut Hill, Massachusetts 02167 (617) 552-0427

[email protected]

RESEARCH INTERESTS

Pricing Customer Value Frames of Reference, Framing Brand Management and Advertising

TEACHING INTERESTS

Pricing Brand Management Marketing Management.

EDUCATION 1987-1992 BOSTON UNIVERSITY Graduate School of Management

Boston, Massachusetts Doctor of Business Administration Magna cum laude Major: Marketing Dissertation: “Prior Knowledge and the Effectiveness of Message Frames in Advertising.” Chairperson: Lawrence H. Wortzel

1979-1981 HARVARD UNIVERSITY Graduate School of Business Administration Boston, Massachusetts Masters in Business Administration (M.B.A.) Concentrations: Marketing and Finance.


1975-1978 BRANDEIS UNIVERSITY Waltham, Massachusetts Bachelor of Arts (B.A.) Summa cum laude High Honors in Economics Majors: Economics and Music ACADEMIC EXPERIENCE 1991-Present BOSTON COLLEGE Carroll School of Management Chestnut Hill, Massachusetts Associate Professor, Department of Marketing, teaching: Strategic Brand Management (Graduate)

Pricing Strategy and Policy (Graduate) Marketing Operations Management (Graduate) Key Marketing Strategies (Graduate) Marketing Communication and Promotion (Graduate and Undergraduate) Consumer Behavior (Undergraduate) Principles of Marketing (Undergraduate) 1989-1991 BOSTON UNIVERSITY School of Management Boston, Massachusetts Visiting Lecturer (full time), Department of Marketing, teaching: Consumer Behavior (Graduate and Undergraduate) Marketing Management (Undergraduate)

1986-1988 BENTLEY COLLEGE Waltham, Massachusetts Instructor (full time), Department of Marketing, teaching: Marketing Management (Undergraduate) Advertising (Undergraduate) Principles of Marketing (Undergraduate) INDUSTRY EXPERIENCE

1984-1988 KURZWEIL MUSIC SYSTEMS, INC. Waltham, Massachusetts Director of Marketing Director of International Marketing 1983-1984 GENERAL MILLS, INC. Parker Brothers Games Division


Beverly, Massachusetts Product Manager Manager of New Ventures

1981-1983 ARTHUR D. LITTLE, INC. Cambridge, Massachusetts Consultant Program Director 1976-1979 DATA RESOURCES, INC. Lexington, Massachusetts Research Economist Econometrician 1980 LEGGAT, McCALL & WERNER, INC. Boston, Massachusetts Financial Analyst

RESEARCH

Books and Edited Volumes Gerald E. Smith (forthcoming 2019), Pricing | For the Rest of Us: The Behavioral

Economics of Pricing Orientation and Strategy, New York: Columbia University Press.

Gerald E. Smith (2016), The Opt-Out Effect: Marketing Strategies that Empower

Consumers and Win Customer-Driven Brand Loyalty, New York: Pearson Education/FT Press.

Smith, Gerald E. (2015), Schooling the Prophet: The Influence of the Book of Mormon on

Joseph Smith and the Early Restoration. Provo, UT: Brigham Young University Press.

Smith, Gerald E., ed. (2012), Visionary Pricing: Reflections and Advances in Honor of

Dan Nimer, in the series Business-to-Business Brand Management: Theory, Research, and Executive Case Study Exercises. London: Emerald Group Publishing, Ltd.

Journal Articles and Monograph Papers Thomas T. Nagle and Gerald E. Smith (2016), “A Question of Value: Customer Value

Mapping versus Economic Value Modeling,” in Andreas Hinterhuber and Todd Snelgrove, eds., Value First Then Price: Quantifying Value in Business-To-Business


Markets From The Perspective Of Both Buyers And Sellers. New York: Routledge, 181-188.

Smith, Gerald E. (2012), “Emergent Pricing Strategy,” in Gerald E. Smith, ed., Visionary

Pricing: Reflections and Advances in Honor of Dan Nimer, in the series Business-to-Business Brand Management: Theory, Research, and Executive Case Study Exercises. London: Emerald Group Publishing, Ltd., 103-128.

Smith, Gerald E. and Daniel A. Nimer (2012), “The Founding Principles and Strategies

of Pricing,” in Gerald E. Smith, ed., Visionary Pricing: Reflections and Advances in Honor of Dan Nimer, in the series Business-to-Business Brand Management: Theory, Research, and Executive Case Study Exercises. London: Emerald Group Publishing, Ltd., 13-46.

Smith, Gerald E. (2012), “Introduction to Visionary Pricing,” in Gerald E. Smith, ed.,

Visionary Pricing: Reflections and Advances in Honor of Dan Nimer, in the series Business-to-Business Brand Management: Theory, Research, and Executive Case Study Exercises. London: Emerald Group Publishing, Ltd., xv-3.

Smith, Gerald E. (2012), “One on One: Pricing with Dan Nimer,” in Gerald E. Smith, ed.,

Visionary Pricing: Reflections and Advances in Honor of Dan Nimer, in the series Business-to-Business Brand Management: Theory, Research, and Executive Case Study Exercises. London: Emerald Group Publishing, Ltd., 5-12.

Smith, Gerald E. (2012), “Economic Value, Frames of Reference, and the Impact of

Framed Positioning Strategies in Business-To-Business Markets,” in Mark Glynn and Arch G. Woodside, eds, Business to Business Marketing Management: Strategies, Cases, and Solutions in the series Advances in Business Marketing & Purchasing, Volume 18. London: Emerald Group Publishing Ltd., 281-320.

Smith, Gerald E. (2011), “Smithsonian Security Services,” in Mark Glynn and Arch G.

Woodside, eds, Business to Business Marketing Management: Strategies, Cases, and Solutions in the series Advances in Business Marketing & Purchasing, Volume 18. London: Emerald Group Publishing Ltd., 320-323.

Smith, Gerald E. (2011), “Kent Monroe and His Impact on the Field of Marketing,” in

Jagdish N. Sheth and Manjit S. Yadav, eds, Legends in Marketing, Volume 7: Pricing Management and Practice, Sage Publications, 181-198.

Smith, Gerald E. and Thomas T. Nagle (2011), “Financial Analysis: Pricing for Profit,”

in Thomas T. Nagle, John Hogan, and Joseph Zale, The Strategy and Tactics of Pricing, 5th Edition. Upper Saddle River, NJ: Prentice Hall, 207-243.

Smith, Gerald E., and Arch G. Woodside (2010), “Pricing Theory and Practice in

Managing Business-to-Business Brands,” in Mark Glynn and Arch G. Woodside,


Business-to-Business Brand Management: Theory, Research, and Executive Case Study Exercises, London: Emerald Press, 429-485.

Smith, Gerald E., and Sajeev Varki (2010), “How Do Consumers Form Perceptions of

Economic Value? An Exploratory Study,” in M. K. Brady (ed.), Marketing Theory and Applications, Proceedings of the AMA Winter Educators Conference, Volume 21, February 19-22, 2010, American Marketing Association, abstract only.

Smith, Gerald E. (2006), “Leveraging Profitability in Low-Margin Markets,” Journal of

Product and Brand Management: Pricing Strategy & Practice Vol. 15 Issue 6, 355-357.

Smith, Gerald E., Thomas T. Nagle, John H. Hogan (2006), “Costs: How Should They

Affect Pricing Decisions,” in Thomas T. Nagle and John Hogan The Strategy and Tactics of Pricing, 4th Edition. Upper Saddle River, NJ: Prentice Hall.

Smith, Gerald E., Thomas T. Nagle, John H. Hogan (2006), “Financial Analysis: Pricing

for Profit,” in Thomas T. Nagle and John Hogan The Strategy and Tactics of Pricing, 4th Edition. Upper Saddle River, NJ: Prentice Hall.

Smith, Gerald E., Thomas T. Nagle, John H. Hogan (2006), “Price and Value

Communication: Strategies to Influence Willingness-to-Pay,” in Thomas T. Nagle and John Hogan The Strategy and Tactics of Pricing, 4th Edition. Upper Saddle River, NJ: Prentice Hall.

Smith, Gerald E., and Thomas T. Nagle (2005), “A Question of Value,” Marketing

Management 14 (Jul/Aug), 38-43. Smith, Gerald E. and Thomas T. Nagle (2005), “Pricing the Differential,” Marketing

Management 14 (May/Jun), 28-32. Hibbard, Jonathan D., John E. Hogan, and Gerald E. Smith (2003), “Assessing the

Strategic Value of Business Relationships: The Role of Uncertainty and Flexibility,” Journal of Business and Industrial Marketing Vol. 18 Issue 4/5, 376-378.

Smith, Gerald E. (2003), “Euphoric Competitive Pricing and the Irrational Rush for

Sales,” 360-Degree Pricing: The Official Newsletter of the Pricing Institute (May), 1-2 (lead article).

Smith, Gerald E. and Thomas T. Nagle (2002), “How Much Are Customers Willing To

Pay,” Marketing Research Vol. 14 Issue 4 (Winter), 20-25. Brady, Michael K, Charles H. Noble, Gerald E. Smith, and Deborah J. Utter (2002),

“How to Give and Receive: An Exploratory Study of Charitable Hybrids,” Psychology and Marketing Vol 19 (11), 919-944.


Smith, Gerald E. (2002), “Segmenting B2B Markets With Economic Value Analysis,” Marketing Management (March/April), 35-39.

Smith, Gerald E. (2000), “Search at Different Price Levels: The Impact of Knowledge

and Search Cost,” Journal of Product & Brand Management, featuring Pricing Strategy & Practice, Vol. 9 No. 3, 164-178.

Smith, Gerald E., Meera P. Venkatraman, and Ruby Dholakia (1999), “Diagnosing the

Search Cost Effect: Waiting Time and the Moderating Impact of Prior Category Knowledge,” Journal of Economic Psychology 20, 285-314.

Berger, Paul D., and Gerald E. Smith (1998), “The Impact of Prior Knowledge and

Framing-Related Decision Heuristics on Advertising Effectiveness,” Omega: The International Journal of Management Science, vol. 26, no. 5, 593-609.

Smith, Gerald E., and Paul D. Berger (1998), “Different Message Framing for Different

Direct Response Marketing Goals: Choice versus Attitude Formation,” Journal of Interactive Marketing, vol. 12, no. 2 (Spring), 33-48.

Smith, Gerald E., and Carole A. Huntsman (1997), “Reframing the Metaphor of the

Citizen-Government Relationship: A Value Centered Perspective,” Public Administration Review, Vol. 57, No. 4 (July/August), 309-318.

Smith, Gerald E., and Lawrence H. Wortzel (1997), “Prior Knowledge and the Effect of

Suggested Frames of Reference in Advertising,” Psychology and Marketing, Vol. 14 (2, March), 121-143.

Berger, Paul D., and Gerald E. Smith (1997), “The Effect of Direct Mail Framing

Strategies and Segmentation Variables on University Fundraising Performance,” Journal of Direct Marketing, vol. 11, no. 1 (Winter), 30-43.

Smith, Gerald E. (1996), “Framing in Advertising and the Moderating Impact of

Consumer Education,” Journal of Advertising Research, vol. 36, no. 5 (September-October), 49-64.

Smith, Gerald E., and Paul D. Berger (1996), “The Impact of Direct Marketing Appeals

on Charitable Marketing Effectiveness,” Journal of the Academy of Marketing Science, vol. 24 (Summer), no. 3, 219-231.

Venkatraman, Meera P. and Gerald E. Smith (1996), “The Impact of Occupation on

Response to Positive and Negative Framing,” Journal of Promotion Management, vol. 4, no. 1, 63-74.

Smith, Gerald E., Meera P. Venkatraman, and Lawrence H. Wortzel (1995), “Strategic

Marketing Fit in Manufacturer-Retailer Relationships: Price-Oriented Versus Merchandise-Oriented Partners,” Journal of Retailing, vol. 71 (Fall), no. 3, 297-316.


Smith, Gerald E., and Thomas T. Nagle (1995), “Frames of Reference and Buyers’

Perception of Price and Value,” California Management Review, vol. 38 (Fall), no. 1, 98-116.

Smith, Gerald E. (1995), “Managerial Pricing Orientation: The Process of Making

Pricing Decisions,” Pricing Strategy and Practice, vol. 3, no. 3, 28-39. Smith, Gerald E. (1995), “How to Frame Product Design: Using Design Communication

to Facilitate User Learning,” Journal of Business and Industrial Marketing, vol. 10, no. 5, 6-21.

Smith, Gerald E., and Meera P. Venkatraman (1995), “Contrasting the Impact of Framing

Pain versus Pleasure for High and Low Involvement Consumers,” Journal of Marketing Communications, vol. 1, 137-150.

Roth, Martin S. and Gerald E. Smith (1995), “Shaping Customers’ Perceptions of Value:

Positioning and Reference Price Strategies,” Journal of Professional Pricing, vol. 4 (Spring), no. 1, 6-11.

Roth, Martin S. and Gerald E. Smith (1995), “Shaping Customers’ Perceptions of Value:

Differentiation Value Analysis and Strategic Pricing,” Journal of Professional Pricing, vol. 4 (Summer), no. 2, 6-13.

Smith, Gerald E., and Thomas T. Nagle (1994), “Financial Analysis for Profit Driven

Pricing,” Sloan Management Review, vol. 35 (Spring), no. 3, 71-84. Reprinted in The Marketing Yearbook, Barry Maher, ed., (1997, Prentice Hall), a collection of influential articles in Marketing.

Smith, Gerald E., and Duane M. Loose (1994), “Marketing, Design, and Education:

Cross-Functional Integration and Design Communication,” Design Management Journal, vol. 5 (Fall), no. 4, 75-81.

Smith, Gerald E., and Thomas T. Nagle (1994), “Financial Analysis: Market-Based

Pricing for Profit,” in Thomas T. Nagle and Reed H. Holden, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Second Edition. Englewood Cliffs, NJ: Prentice-Hall, 36-71.

Smith, Gerald E., and Thomas T. Nagle (1994), “Pricing Psychology: Models of

Purchase Behavior,” in Thomas T. Nagle and Reed H. Holden, The Strategies and Tactics of Pricing: A Guide to Profitable Decision Making, Second Edition. Englewood Cliffs, NJ: Prentice-Hall, 298-322.

Smith, Gerald E., and Lawrence H. Wortzel (1993). Prior Knowledge and the Effect of

Message Frames in Advertising. Cambridge, MA: Marketing Science Institute.


In Process Hanna, Richard, Kay Lemon, and Gerald E. Smith, “Consumer Response to Dynamic

Pricing Strategies,” first round invitation to revise and resubmit, Business Horizons. Smith, Gerald E., “Disruptive Framing: Resetting Value with Strategic Value Frames of

Reference,” being revised for submission to California Management Review. Smith, Gerald E., and Chris White, “Modes of Organizational Pricing: A Typology and

Conceptual Framework,” being revised for submission to Industrial Marketing Management.

Smith, Gerald E. (with Sajeev Varki and Al Della Bitta), “An Econometric Analysis of

How Consumers Form Value Perceptions,” being revised for submission to Journal of Marketing Research.

Refereed Conference Papers Hanna, Richard, Gerald E. Smith, and Katherine N. Lemon (forthcoming), “What’s That

Plane Ticket Worth? Responding to Dynamic Pricing Strategies,” Proceedings of the Academy of Marketing Science Annual Conference, Vancouver, BC, May 2012.

Smith, Gerald E., and Sajeev Varki, “How do Consumer Form Perceptions of Economic

Value: An Exploratory Study,” American Marketing Association Winter Educators Conference, New Orleans, LA (February 2010).

Smith, Gerald E., and Chris White, “Organizational Price Processing Typology,”

American Marketing Association Winter Educators Conference, Tampa, FL (February 2009).

Smith, Gerald E., and Kathleen Seiders (2008), “The Pricing of Products and Brands

versus Convenience Services in Channel Relationships,” American Marketing Association Winter Educators Conference, Austin, TX (February 2007).

Smith, Gerald E., and Thomas T. Nagle, “A Value-based Pricing Perspective on Value

Communication” Proceedings of the American Marketing Association Winter Educators’ Conference, St Petersburg, FL (February 2006; abstract only).

Smith, Gerald E., “Market-Driven Gross Profit Strategy: The Art and Science of

Managing Gross Profit Strategically,” Proceedings of the Academy of Marketing Science Annual Conference, Vancouver, BC, May 2004.


Smith, Gerald E., and John Hogan, “Integrating Uncertainty and Risk Into Value-based Marketing in Business-to-Business Markets,” Proceedings of the American Marketing Association Winters Educators Conference, February 2003.

Smith, Gerald E., “A Typology of Pricing Orientations: Sensemaking and Making Sense

of Organizational Pricing,” Proceedings of the American Marketing Association Winters Educators Conference, February 2002.

Winner Best AMA Conference Paper Award.

Brady, Michael K, Charles H. Noble, Gerald E. Smith, and Deborah J. Utter (2001),

“Charitable Giving and the Impact of Services and Philanthropic Influences,” 2001 Adacemy of Marketing Science Annual Conference, San Diego, CA. [Published as abstract]

Winner Best AMS Conference Paper Award.

Smith, Gerald E. (1998), “Interpreting Competitive Price Signaling: A Game Theoretic

Perspective,” 1998 AMA Winters Educators’ Conference: Marketing Theory and Applications, vol. 9, Chicago: American Marketing Association. [Published as abstract]

Smith, Gerald E. (1996), “Managerial Pricing Orientation: Antecedents and

Consequences,” in Edward A. Blair and Wagner A. Kamakura, eds., 1996 AMA Winters Educators’ Conference: Marketing Theory and Applications, vol. 7, Chicago: American Marketing Association, 180-186.

Smith, Gerald E. (1995), “Managerial Pricing Orientation: Construct Definition and

Conceptualization,” in David W. Stewart and Naufel J. Vilcassim, eds., 1995 AMA Winters Educators’ Conference: Marketing Theory and Applications, vol. 6, Chicago: American Marketing Association, 355. [Published as abstract]

Smith, Gerald E., and Paul D. Berger (1994), “The Impact of Framing, Anchorpoints, and

Frames of Reference on Direct Mail Charitable Contributions,” in Frank R. Kardes and Mita Sujan, eds, Advances in Consumer Research. vol. 22. Provo, UT: Association for Consumer Research, 705-712.

Smith, Gerald E., and Lawrence H. Wortzel (1994), “Product Framing: Accelerating

Learning and Adoption Using Frames of Reference in Product Design,” in C. Whan Park and Daniel C. Smith, eds., 1994 AMA Winters Educators’ Conference: Marketing Theory and Applications. vol. 5, Chicago: American Marketing Association, 318-326.

Smith, Gerald E. (1992), “Prior Knowledge and the Effect of Framing on Perceptions of

Value and Likelihood of Purchase,” Society for Consumer Psychology Proceedings. Washington, D.C.: American Psychological Association. [Published as abstract]


Book Reviews Smith, Gerald E. (1995), Aunt Jemima, Uncle Ben, and Rastus: Blacks in Advertising,

Yesterday, Today, and Tomorrow by Marilyn Kern-Foxworth, Journal of the Academy of Marketing Science, vol 23 (Spring), no. 2, 144-145.

Press Citations and Interviews “Deep Discounts Could Be Wrong Strategy,” WBZ’s New England Business with

Anthony Silva, December 27, 2008, WBZ Radio, Boston, MA.

The Star-Ledger, “Why We Pay What We Pay,” June 8, 2003, Sunday Business Edition.

Tampa Tribune, “Taking the Bait,” August 31, 2003.

The Washington Post, “We’re Manipulated, Retailers That Know Us Too Well,” August 10, 2003, F1.

The Christian Science Monitor, “And The Spendin’ Is Easy,” June 10, 2002, XX.

The Boston Globe, “Staying Merry Into January,” December 15, 1997, A12, A16.

Sales and Marketing Management, “The Crisis with Prices,” August 1997.

Across the Board, “The Pricing Quandary: How to Raise ‘em When the Buyer is Boss,” May 1997, 16-22.

The Boston Globe, “Captivating Customers: Retailers Use Programs to Buy Loyalty, But is it Always a Good Deal?” March 3, 1997, pp. B5-B6.

The Boston Globe, “A Price War Over Burgers May Soon Sizzle,” February 27, 1997, p. A1 (front page).

The Marketing Report (Executive Newsletter), “What’s the Best Recipe for Pricing?” July 8, 1996, pp. 1-2.

The Boston Herald, “Ignition Recall in Full Swing,” June 24, 1996, p. 20.

The Wall Street Journal, “Brand Managers Get Old-Time Religion,” April 23, 1996, pg. A23.

The Tab, “Customer Feedback,” March 19, 1996, pg. 6

The Dallas Morning News, “Celebrities Electronically Resurrected for Posthumous Pitches, Performances,” November 26, 1995, pg. 1C.


Boston College Chronicle, “Faculty Help Newton Restructure,” September 21, 1995, pg. 2.

Sloan Management Review, “Profit Driven Pricing,” Summer 1994 (Letters), pp. 4-5. Academic Conference Presentations Hanna, Richard, Gerald E. Smith, and Katherine N. Lemon (forthcoming), “What’s That

Plane Ticket Worth? Responding to Dynamic Pricing Strategies,” Proceedings of the Academy of Marketing Science Annual Conference, Vancouver, BC, May 2012.

Smith, Gerald E., and Sajeev Varki, “How do Consumer Form Perceptions of Economic

Value: An Exploratory Study,” American Marketing Association Winter Educators Conference, New Orleans, LA (February 2010).

Smith, Gerald E., and Chris White, “Organizational Price Processing Typology,”

American Marketing Association Winter Educators Conference, Tampa, FL (February 2009).

Smith, Gerald E., and Kathleen Seiders (2008), “The Pricing of Products and Brands

versus Convenience Services in Channel Relationships,” American Marketing Association Winter Educators Conference, Austin, TX (February 2007).

Smith, Gerald E., and Thomas T. Nagle, “A Value-based Pricing Perspective on Value

Communication” Proceedings of the American Marketing Association Winter Educators’ Conference, St Petersburg, FL, February 2006.

Smith, Gerald E., “Market-Driven Gross Profit Strategy: The Art and Science of

Managing Gross Profit Strategically,” Proceedings of the Academy of Marketing Science Annual Conference, Vancouver, BC, May 2004.

Smith, Gerald E., and John Hogan, “Integrating Uncertainty and Risk Into Value-based

Marketing in Business-to-Business Markets,” Proceedings of the American Marketing Association Winters Educators Conference, February 2003.

Smith, Gerald E. (2002), “A Typology of Pricing Orientations: Sensemaking and Making

Sense of Organizational Pricing,” Proceedings of the American Marketing Association Winters Educators Conference, February 2002.

Winner Best AMA Conference Paper Award.

Brady, Michael K, Charles H. Noble, Gerald E. Smith, and Deborah J. Utter (2001),

“Charitable Giving and the Impact of Services and Philanthropic Influences,” 2001 Adacemy of Marketing Science Annual Conference, San Diego, CA. [Published as abstract]


Winner Best AMS Conference Paper Award. Smith, Gerald E. (1998), “The Impact of Cross-Functional Interaction on Managerial

Pricing Decisions,” presented the 1998 Academy of Marketing Science Annual Conference (May), Miami, FL.

Smith, Gerald E. (1998), “Interpreting Competitive Price Signaling: A Game Theoretic

Perspective,” presented at the 1998 AMA Winters Educators’ Conference: Marketing Theory and Applications (February), St. Petersburg, FL.

Smith, Gerald E. (1997), “Creative Marketing, Creative Design,” presented at the 1997

Academy of Marketing Science Annual Conference (May), Miami, FL. Smith, Gerald E. (1996), “Managerial Pricing Orientation: Antecedents and

Consequences,” presented at the 1996 American Marketing Association Winter Educators’ Conference (February), Hilton Head, SC.

Smith, Gerald E. (1995), “Managerial Pricing Orientation: Construct Definition and

Conceptualization,” presented at the 1995 American Marketing Association Winter Educators’ Conference (February), San Diego, CA.

Smith, Gerald E., and Paul D. Berger (1994), “The Impact of Framing, Anchorpoints, and

Frames of Reference on Direct Mail Charitable Contributions,” presented at Annual Conference of the Association for Consumer Research (October), Boston, MA.

Smith, Gerald E., and Lawrence H. Wortzel (1994), “Product Framing: Accelerating

Learning and Adoption Using Frames of Reference in Product Design,” presented at the 1994 American Marketing Association Winter Educators’ Conference (January), Tampa, FL.

Smith, Gerald E., and Lawrence H. Wortzel (1993), “Frames of Reference in

Advertising,” presented at Staying Ahead Through Smart Advertising and Brand Extension at Fuqua School of Business, Duke University (March), Durham, NC. Sponsored by the Marketing Science Institute.

Smith, Gerald E. (1992), “Prior Knowledge and the Effect of Framing on Perceptions of

Value and Likelihood of Purchase,” presented at the American Psychological Association Annual Conference, Society for Consumer Psychology (August), Washington, D.C.

Smith, Gerald E. (1992), “Information Frames and Outcome Frames in Consumer

Durables Advertising,” presented at the Marketing Science Conference (July), London, England.

Works In Progress Presentations (Carroll School of Management Series)


Smith, Gerald E. (1996), “Managerial Pricing Orientation: The Patterns and Processes of

Managerial Pricing Decisions,” Carroll School of Management, Boston College (April).

Smith, Gerald E. with Meera P. Venkatraman and Ruby Roy Dholakia (1995), “What

Happens When Knowledge Interacts With Search Cost? The Impact on Search Patterns, Sources, and Price Search,” Carroll School of Management, Boston College (January).

Smith, Gerald E. and Meera P. Venkatraman (1994), “The Moderating Influence of

Attitude Toward the Ad on Framing in Enjoyable Product Categories,” Carroll School of Management, Boston College (February).

Smith, Gerald E. and Lawrence H. Wortzel (1993), “Communicating Brand Positions,”

Carroll School of Management, Boston College (April). Invited Presentations Smith, Gerald E. (2011), “Brand Positioning and Frames of Reference,” Lynch

Leadership Academy, Boston College, Chestnut Hill, MA. Smith, Gerald E. (2009), “Value Driven Industrial Marketing Management,” Duke

Corporate Education, Duke University, Durham, NC. Smith, Gerald E. (2008), Management Centre Innsbruck Executive MBA Program,

(August), Boston College, Chestnut Hill, MA. Smith, Gerald E. (2008), “Value Driven Industrial Marketing Management,” Duke

Corporate Education, Duke University, Durham, NC. Smith, Gerald E. (2008), “Communicating Differential Value To Customers,” 2008

Pricex Conference, Institute for International Research, The Pricing Institute, Chicago, IL.

Smith, Gerald E. (2007), “Value Driven Marketing Management,” Duke Corporate

Education, Duke University, Durham, NC. Smith, Gerald E. (2007), “Leveraging Profitability in Low-Margin Markets,” 2007 Pricex

Conference, Institute for International Research, The Pricing Institute, Miami, FL. Smith, Gerald E. (2007), Ulster University Developing Managers Program (March),

Center for Irish Management, Boston College, Chestnut Hill, MA. Smith, Gerald E. (2006), “Value Driven Marketing Management,” Duke Corporate

Education (February), Duke University, Durham, NC.


Smith, Gerald E. (2006), “Managing Customer Value,” Institute for the Study of Business

Markets (ISBM), Pennsylvania State University, State College, PA. Smith, Gerald E. (2006), Ulster University Developing Managers Program (March),

Center for Irish Management, Boston College, Chestnut Hill, MA. Smith, Gerald E. (2005), The State of the Art of Pricing, Chairperson’s opening remarks

at Pricing Institute’s 18th Annual PRICEX Conference, Chicago, IL (June). Smith, Gerald E. (2005), Leveraging Profitability in Low Margin Markets, (June), Pricing

Institute’s 18th Annual PRICEX Conference, Chicago, IL (June). Smith, Gerald E. (2004), Analyzing Pricing Profitability: The Numbers, (June), Pricex

2004, Chicago, IL. Smith, Gerald E. (2002), “Framing Customers’ Perceptions of Price and Value,”

presented at The Fifteenth Annual Pricing Conference of the Institute for International Research (April), Chicago, IL.

Smith, Gerald E. (2001), “Financial Analysis for Profit Driven Pricing: Proactive Pricing

in Competitive Situations,” presented at The Fourteenth Annual Pricing Conference of the Institute for International Research (April), Chicago, IL.


in Competitive Situations,” presented at The Thirteenth Annual Pricing Conference of the Institute for International Research (April), Chicago, IL.


in Competitive Situations,” presented at The Twelfth Annual Pricing Conference of the Institute for International Research (April), Chicago, IL.


in Competitive Situations,” presented at The Eleventh Annual Pricing Conference of the Institute for International Research (May), Atlanta, GA.

Smith, Gerald E. (1997), “Interpreting Price Signaling and the Management of Price

Competition,” presented at Pricing in Increasingly Complex and Competitive Markets (November), Boston, MA.


in Competitive Situations,” presented at The Tenth Annual Pricing Conference of the Institute for International Research (April), Chicago, IL.


Smith, Gerald E. (1996), “Understanding Pricing Practice: The Problems and Biases of the Most Common Pricing Orientations.” Plenary Address at The Ninth Annual Pricing Conference of the Institute for International Research (April), Chicago, IL.


in Competitive Situations,” presented at The Ninth Annual Pricing Conference of the Institute for International Research (April), Chicago, IL.

Smith, Gerald E. (1995), “Financial Analysis of Pricing Decisions: Profit Driven Rules

for Proactive Pricing in Competitive Situations,” presented at The Eighth Annual Pricing Conference of the Institute for International Research (April), Chicago, IL.

Smith, Gerald E. (1995), “Strategic Pricing Management,” presented at Marketing

Management Executive Program, Graduate School of Management, Suffolk University (February), Boston, MA.

Smith, Gerald E. (1994), “Pricing Orientations and Managerial Response to Pricing

Crises,” presented at University of Chicago Marketing Management Executive Program (December), Chicago, IL.

Smith, Gerald E. (1994), “Marketing and Communicating Customer Value,” presented at

Conference on Designing, Developing and Delivering Outstanding Service Value of the Institute for International Research (December), New Orleans, LA.

Smith, Gerald E. (1994), “Strategic Pricing Management,” presented at Marketing

Management Course, Department of Marketing, Graduate School of Management, Suffolk University (November), Boston, MA.

Smith, Gerald E. (1994), “Framing and Customers’ Perceptions of Price and Value in

Service-Oriented Businesses,” presented at Marketing Services Conference of the Institute for International Research (October), Boston, MA.

Smith, Gerald E. (1994), “Product Framing: The Intersection Between Marketing and

Design,” presented at Introduction to Industrial Design Course 2.996, Department of Mechanical Engineering, M.I.T. (May), Cambridge, MA.

Smith, Gerald E. (1994), “Developing a Customer Value Orientation: Finding and

Focusing on Sources of Customer Value,” presented at the U.S. Pricing Conference of the Institute for International Research (April), Chicago, IL.

Smith, Gerald E. (1994), “Framing Research Questions,” presented at Experimental

Research Methods Course at Boston University (February), Boston, MA. Smith, Gerald E. (1993), “Framing Research Questions,” presented at Experimental

Research Methods Course at Boston University (September), Boston, MA.


Smith, Gerald E. (1993), “Product Framing: The Interface Between Marketing and Design,” presented at IDSA Lecture Series, Industrial Design Society of America (May), Boston, MA.

Smith, Gerald E. (1993), “The Application of Framing in Product Design,” presented at

Introduction to Industrial Design Course 2.996, Department of Mechanical Engineering, M.I.T. (April), Cambridge, MA.

Smith, Gerald E. (1993), “Value-Based Pricing and Framing in Service-Oriented

Businesses,” presented at the U.S. Pricing Conference of the Institute for International Research (April), Chicago, IL.

Smith, Gerald E. (1993), “Frames of Reference in Product Design,” presented at the

RISD Lecture Series, Rhode Island School of Design (April), Providence, RI. Smith, Gerald E. (1992), “Framing Research Questions,” presented at Experimental

Research Methods Course at Boston University (October), Boston, MA. Smith, Gerald E. (1992), “The Application of Framing in Product Design,” presented at

Introduction to Industrial Design Course 2.996, Department of Mechanical Engineering, M.I.T. (April), Cambridge, MA.

Smith, Gerald E. (1992), “The Use of Framing Strategies in Influencing Brand Strength,”

presented at the U.S. Pricing Conference of the Institute for International Research (March), Chicago, IL.

Smith, Gerald E. (1992), “Framing Research Questions,” presented at Experimental

Research Methods Course at Boston University (February), Boston, MA. Professional Seminars Smith, Gerald E. (2008), “Communicating Differential Value in Business Markets,” 2008

Pricex Conference, Institute for International Research, The Pricing Institute, Chicago, IL.

Smith, Gerald E. (2007), “Leveraging Profitability in Low-Margin Markets,” 2007 Pricex

Conference, Institute for International Research, The Pricing Institute, Miami, FL. Smith, Gerald E. (2007), Ulster University Developing Managers Program (March),

Center for Irish Management, Boston College, Chestnut Hill, MA. Smith, Gerald E. (2006), “Managing Customer Value,” Institute for the Study of Business

Markets (ISBM), Pennsylvania State University, State College, PA.


Smith, Gerald E. (2006), Ulster University Developing Managers Program (March), Center for Irish Management, Boston College, Chestnut Hill, MA.

Smith, Gerald E., “Value-Driven Industrial Marketing,” Marketing Management

Program, Duke Corporate Education, April 2007. Smith, Gerald E. (2004), Ulster University Developing Managers Program (March),

Center for Irish Management, Boston College, Chestnut Hill, MA. Smith, Gerald E. (2003), Principles of Pricing Strategy (December), Sodexho

Corporation, Northwestern University, Evanston, IL. Smith, Gerald E. (2003), Ulster University Developing Managers Program (February),

Center for Irish Management, Boston College, Chestnut Hill, MA. Smith, Gerald E. (2002), Tools for Pricing Management (October), Columbia Executive

Programs, Columbia University, New York, NY. Smith, Gerald E. (2002), Ulster University Developing Managers Program (March),

Center for Irish Management, Boston College, Chestnut Hill, MA. Smith, Gerald E. (2002), USAID Tourism Program (March), Center for Irish

Management, Boston College, Chestnut Hill, MA. Smith, Gerald E. (2002), The Strategy and Tactics of Pricing (October), Columbia

Executive Programs, Columbia University, New York, NY. Smith, Gerald E. (2001), Effective Pricing Strategies (April, May, June), Aresty Institute

of Executive Education, The Wharton School, University of Pennsylvania, Philadelphia, PA.

Smith, Gerald E. (2001), Financial Analysis Skills for Pricing Decisions (April), The

Institute for International Research, Chicago, IL. • Costs That Are Relevant to Pricing • Financial Analysis of Pricing • Price Elasticity of Demand and Financial Analysis

Smith, Gerald E. (2000), Financial Analysis Skills for Pricing Decisions (April), The


Smith, Gerald E. (1999), Heritage Centers Program (May), Center for Irish

Management, Boston College, Chestnut Hill, MA. • Pricing Strategy and Practice


• Marketing Communication Strategy Smith, Gerald E. (1999), Financial Analysis Skills for Pricing Decisions (April), The


Smith, Gerald E. (1998), Financial Analysis Skills for Pricing Decisions (May), The

Institute for International Research, Atlanta, GA. • Costs That Are Relevant to Pricing • Financial Analysis of Pricing • Price Elasticity of Demand and Financial Analysis

Smith, Gerald E. (1998), Changing Frames of Reference in Government: Citizen-

Customer Satisfaction and Perceptions of Value (April), Boston College, Chestnut Hill, MA.

• Framing the Relationship Between Citizens and Government • Measuring and Evaluating Citizen-Customer Satisfaction • Measuring and Shaping Perceptions of Value

Smith, Gerald E. (1997), Ron Brown Business Development Program (October), Center

for Irish Management, Boston College, Chestnut Hill, MA. • Pricing Strategy and Practice • Marketing Communication Strategy

Smith, Gerald E. (1997), Irish Womens Executive Program (November), Center for Irish

Management, Boston College, Chestnut Hill, MA. • Pricing Strategy and Practice • Marketing Communication Strategy • Value-Based Pricing in Service-Based Contexts

Smith, Gerald E. (1997-Present), Bell Atlantic Marketing Leadership Institute, Bell

Atlantic Corporation, Marlborough, MA. • Pricing Orientation and the Effects of Pricing • Principles for Profitable Pricing

Smith, Gerald E. (1995-1997), NYNEX Marketing Institute, Nynex Corporation,

Marlborough, MA. • Pricing Orientation and Profit Driven Pricing

Smith, Gerald E. (1996), Senior Marketing Management Program: Doing Business in

North American Markets, Center for Irish Management, Boston College, Chestnut Hill, MA.

• Effective Price Management • Value Pricing Strategies


• Building Equity Through Marketing Communication Strategies • Direct Response and Database Marketing

Smith, Gerald E. (1996), Tourism Marketing Management Program, CERT and the

Center for Irish Management, Boston College, Chestnut Hill, MA. • Effective Price Management • Using Value to Integrate Pricing and Promotions

Smith, Gerald E. (1995), International Marketing Institute (July), Boston College,

Chestnut Hill, MA. • Global Communications Strategy • Direct Marketing • Managing the Communication Strategy • Market-Oriented Pricing

Smith, Gerald E. (1995), Russian Bank Executives Program (April), Boston, MA.

• Financial Marketing Communication Strategies • Direct Marketing in Financial Markets


Chestnut Hill, MA. • Marketing Communications Strategies • Strategic Management of Pricing • Influencing Perceptions of Customer Value


Chestnut Hill, MA. • Integrating Communications Strategies • Integrating Pricing Strategies

SERVICE Track Chair, Session Chair, Discussant, Panels

Conference Track Chair, “Pricing and Product Management” Track, The 1999 Academy of Marketing Science Annual Conference and Faculty Consortium, Coral Gables, FL.

Session Chair, “Advances in Pricing Research,” The 1999 Academy of Marketing

Science Annual Conference and Faculty Consortium, Coral Gables, FL. Track Chair, “Essential Pricing Tools,” The 12th Anniversary Pricing Conference of

the Institute for International Research, Chicago, IL, April, 1999.


Track Chair, “Essential Pricing Tools,” The 11th Anniversary Pricing Conference of the Institute for International Research, Atlanta, GA, April, 1998.

Panel Speaker, “Cross-Functional Issues in the Market-Oriented Firm,” The 1997

Academy of Marketing Science Annual Conference and Faculty Consortium, Coral Gables, FL, May 1997.

Special Anniversary Panel Speaker, “10 Years of Pricing Past, 10 Years of Pricing

Future: A Decade of Price Changes,” The Tenth Anniversary Pricing Conference of the Institute for International Research, Chicago, IL, April 30, 1997.

Track Chair, “Essential Pricing Tools,” The Tenth Anniversary Pricing Conference of

the Institute for International Research, Chicago, IL, April 29, 1997. Moderator, “Critical Factors in Engaging a Pricing Consultant,” The Tenth

Anniversary Pricing Conference of the Institute for International Research, Chicago, IL, April 29, 1997.

Special Session Organizer and Session Chair, “Managerial Pricing: State of the Art

and Future Research,” American Marketing Association Winter Educators’ Conference Hilton Head, SC, February 1996.

Session Chair, “Marketing in a Global Information Environment,” American

Marketing Association Winter Educators’ Conference, San Diego, CA, February 1995.

Session Chair, Association for Consumer Research, Annual Conference, Boston, MA,

October 1994. Session Chair, “Pricing Models in Marketing,” TIMS/ORSA Joint National Meeting,

April 1994. Discussant, “Improving Customer Satisfaction Systems,” Enhancing Knowledge

Development in Marketing, American Marketing Association Summer Educators’ Conference, Boston, MA, August 1993.

Editorial Review Boards

Editorial Advisory Board, Journal of Advertising Research, 1996-2004 Council of Reviewers, Marketing Management, 1992-2002

Journal Reviewer Journal of Retailing


Journal of the Academy of Marketing Science Marketing Management Journal of Advertising Journal of Business and Industrial Marketing Journal of Consumer Psychology AMS Review Public Administration Review

Conference Reviewer American Marketing Association Winter Educators’ Conference American Marketing Association Winter Educators’ Conference American Marketing Association Summer Educators’ Conference Academy of Marketing Science Annual Conference American Marketing Association Summer Educators’ Conference American Marketing Association Summer Educators’ Conference Association for Consumer Research Annual Conference American Marketing Association Summer Educators’ Conference

Professional Service

Chairperson, Pricing Institute’s 18th Annual PRICEX Conference, Chicago, IL (June 2005).

Conference Chairman, The Eleventh Annual Pricing Conference, The Pricing

Institute, Institute for International Research, Atlanta, GA, April 1998. National Advisory Board Member, The Pricing Institute, Institute for International

Research, 1994-Present. External Reviewer for Promotion and Tenure, Villanova University, January 1998. Plenary Speaker, The Ninth Annual Pricing Conference, The Pricing Institute,

Institute for International Research, Chicago, IL, April 1996. Conference Chairman, The Eighth Annual Pricing Conference, The Pricing Institute,

Institute for International Research, Chicago, IL, April 1995. External Reviewer for Promotion and Tenure, University of Richmond, September

1997. Advertising Education Foundation, Faculty Coordinator for AEF Ambassador

Program, 1992-2002, for the following AEF Ambassadors:


Michael J. Jeary, President and COO, Della Femina/Jeary and Partners, New York, April 1999.

Laurie Matthews, Senior Vice President, Young & Rubicam, New York, April 1998.

Rebecca Madiera, Corporate Vice President, PepsiCo U.S.A., New York, April 1997.

Michael McKenna, Managing Director and Chief Creative Officer, Citigate-Albert Frank Advertising, Ltd., New York/London, April 1996.

Chris MacLaughlin, Vice President, Ogilvy and Mather Advertising, New York, April 1995.

Pam Hamlin, Senior Vice President, Leonard Monahan Advertising, Providence, April 1994.

Steve Calabrese, Executive Vice President, Ogilvy and Mather Advertising, New York, April 1993.

Dom Rossi, President, N.W. Ayer Advertising, New York, April 1992. Marketing Science Institute, Researcher, Invited Academic Representative, Northeast

Priority Setting Meeting, Palisades, NY, 1993, 1996.

University Service

Office of Development Task Force on Attitudes Toward Giving, under direction of Mary Lou Delong, University Vice President, 1997-1999.

Academic Presenter, Boston College Campus Open House, April 19, 1998. Advisory Board, Womens Varsity Basketball, under direction of Cathy Inglese,

Coach, 1997-Present. Panel Speaker, “Television as a Medium of Influence,” at Boston College Office of

Student Affairs Symposium: “Talking Back to TV,” April 22, 1997. Boston College Management Task Force to the City of Newton, Massachusetts, under

direction of Frank Campanella, University Executive Vice President and Tom Concannon, Mayor, 1995-Present.

University Academic Committee, Carroll School of Management Faculty

Representative, 1995-1997. Boston College Financial Markets Conference, host to Robert Rubin, Treasury

Secretary, Assistant to the President of the United States, September 1994 Boston College Student Agencies, Board of Advisors and advisor to the BC

Advertising Agency, 1994-1995.


Office of International Programs, Faculty Advisor to International Students, 1995-

Present.

Carroll School of Management Service Department Chair, 2004-2012. Faculty Advisor, Brand Management Specialization, MBA Program, 2007-Present. Founding Director, Brand Management Partners Program, 2007-Present. Educational Policy Committee, Carroll School of Management, Marketing

Department Representative, 1995-2004. Works In Progress Seminar Series, Carroll School of Management, Faculty

Coordinator, 1994-1998. Undergraduate and Graduate Faculty Advisor to Students, 1991-Present. Excellence in Teaching Seminar, “Helping Students Avoid Being ‘Instruments of the

Corporation:’ Ethics Across the CSOM Curriculum,” Panel Presenter, May 1996. Excellence in Teaching Seminar, Panel Presenter, April 1994. Dalhousie MBA Case Competition, Halifax, Nova Scotia, Faculty Coach, 1995, 1996,

1997, 1998. Concordia MBA Case Competition, Faculty Coach, Montreal, Canada, 1992-93. Diane Weiss Competition, Faculty Judge, 1992-1996; arranged for the following

client companies to participate: New England Baptist Hospital, 1995; Outernet Communications, Inc. 1996; Boston Lyric Opera Company, 1997.

Outcome Assessment Committee, Carroll School of Management, 1994-Present. Associate Dean Search Committee, Carroll School of Management, 1992-1993. MBA Admissions Committee, Carroll Graduate School of Management, 1992-1993. Graduating Awards Committee, Carroll School of Management, May 1996. Carroll Graduate School of Management Open House for prospective MBA

candidates, Faculty Presenter, December 1995. Registration Orientation, CSOM, Faculty Representative, March 1994-1996.


Marketing Department Service

Ideas In Progress Research Seminars Coordinator, 1997-Present. Department Newsletter Founding Editor, 1997-Present. MBA Marketing Academy, Founding Faculty Advisor, 1995-Present. Marketing Academy (Undergraduate), Faculty Advisor, 1994-1997. Faculty Recruiting Coordinator, Marketing Department, 1993. Graduate Curriculum Committee, Chair, Marketing Department, 1995-Present. Mu Kappa Tau National Marketing Honor Society and All-American Scholar

Program, Marketing Department Faculty Coordinator, 1995-Present. American Marketing Association Hutchinson Award Ceremony, Faculty Sponsor and

Presenter, Waltham, MA., May 1995. Citibank Advertising Competition, Judge, April 1995.

EXECUTIVE SEMINARS AND CONSULTING Executive seminars and consulting with corporations, including The Monitor Group

(Cambridge) and various corporate clients. Consulting for non-profit organizations such as Hebrew Rehabilitation Center for

Aging (HRCA), City of Boston Councilor Thomas Menino, City of Newton, Massachusetts.

HONORS, AWARDS, AND GRANTS Graduate Teaching Award, Carroll School of Management, June 2012 Nominated, Distinguished Teaching Award, Boston College, March 2003 Nominated, Distinguished Teaching Award, Boston College, April 2002 Best Paper Award, AMA Winter Educators Conference, February 2002 Best Paper Award, AMS Annual Conference, May 2001. BusinessWeek Online: One of Best MBA Professors at Boston College, October 1998 Boston College Research Expense Grant, Spring 1996. Carroll School of Management Summer Research Grant, 1995. Marketing Science Institute, Research Grant, Fall 1994.


Boston College Research Expense Grant, Fall 1994. Boston College Research Expense Grant, Summer 1994. Carroll School of Management Summer Research Grant, 1994. Graduated High Honors, Boston University, 1992. Elected Beta Gamma Sigma Honor Society for Collegiate Schools of Business, 1992. Marketing Science Institute, Research Grant, Summer 1991. Allen E. Beckwith Teaching Award, Boston University, Finalist, May 1991. American Marketing Association, Doctoral Consortium Fellow, 1990. Elected Phi Beta Kappa, 1978. Graduated High Honors, Brandeis University, 1978. Sidney S. Cohen Award in Economics, Brandeis University, 1978. Phyllis and Lee Coffey Award in Music, Brandeis University, 1978. Commencement Speaker, Brandeis University, 1978. Top 3% of graduating class, Brandeis University, 1978. Who’s Who Among America’s Teachers, 1996. Elected Outstanding Young Man of America for 1980 by U.S. Jaycees.

PROFESSIONAL ASSOCIATIONS

American Marketing Association Academy of Marketing Science Marketing Science Institute Association for Consumer Research Phi Beta Kappa National Honor Society Beta Gamma Sigma National Honor Society in Business Management

EXTERNAL ACTIVITIES

Founding Faculty Advisor, Latter Day Saint Student Association (LDSSA), Boston College, Chestnut Hill, MA, 2016-present.

LDS Institute Seminar Leader, Harvard Business School, Boston, MA, 2011-present. LDS Institute Seminar Leader, Harvard College, Cambridge, MA 2010-11. Sunday School President, Hingham Ward, The Church of Jesus Christ of Latter-day

Saints, 2010-2012. Bishop, Heritage Park Ward, The Church of Jesus Christ of Latter-day Saints, 2006-

2008. Regional Agent Bishop, New England Region, The Church of Jesus Christ of Latter-

day Saints, 2006-2008.


Stake Presidency, Nashua New Hampshire Stake, The Church of Jesus Christ of Latter-day Saints, Nashua, NH, 2004-2005.

Bishop, Billerica Ward, The Church of Jesus Christ of Latter-day Saints, Billerica,

MA, 1999-2004. Bishop, Littleton First Ward, The Church of Christ of Latter-day Saints, Littleton,

MA, 1999. High Council, Nashua, New Hampshire Stake, The Church of Jesus Christ of Latter-

day Saints, Nashua, N.H., 1997-1999. Stake Organist, Nashua, New Hampshire Stake, The Church of Jesus Christ of Latter-

day Saints, Nashua, N.H., 1980-1999. Ward Organist, Littleton First Ward, The Church of Jesus Christ of Latter-day Saints,

Littleton, MA, 1995-1999. Seminary Instructor, Littleton First Ward, The Church of Jesus Christ of Latter-day

Saints, Carlisle, MA, 1992-1999. Explorer Post Advisor, Explorer Post 586, Nashua Valley Council, Boy Scouts of

America, Lancaster, MA, 1992-1995. Ward Young Men President, Littleton First Ward, The Church of Jesus Christ of

Latter-day Saints, Littleton, MA, 1992-1995. Unit Commissioner, Nashua Valley Council, Boy Scouts of America, Lancaster, MA,

1990-1993. Bishopric, Littleton First Ward, The Church of Jesus Christ of Latter-day Saints,

Littleton, MA, 1988-1991. High Council, Manchester, New Hampshire Stake, The Church of Jesus Christ of

Latter-day Saints, Manchester, N.H., 1978-1988. Stake Young Men President, Manchester, New Hampshire Stake, The Church of

Jesus Christ of Latter-day Saints, Manchester, N.H., 1977-1986.

January 8, 2015

GERALD E. S · 2019-01-12 · G. E. Smith, updated 4-21-18 1.5 Business-to-Business Brand...

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