Generating more revenue with a healthy sales funnel
Filip Vandegehuchte: Senior Consultant - E-commerce Omni-channel Safeshops Café - 29 November 2016
CUSTOMER
ACQUISITION
COST
NET PROMOTER SCORE
CUSTOMER EXPERIENCE
CART ABANDONMENT RATE AVERAGE ORDER
VALUE
CUSTOMER LIFETIME VALUE
ECOMMERCE
CONVERSION RATE
Key metrics you should keep an eye on
$ Website
Blog Social Media
Outbound marketing
Facebook custom audiences
Content and SEO
An audience makes a business
Inbound Marketing
Researchbuyerpersonas
Yourcustomersareyourambassadors
Don’t be egocentric and only talk about your products Contributetothecommunity
Ask to share and reward sharing
SALESINCREASE
USEDYNAMICPRICING
REMOVEUNCERTAINITY
CHECKMOBILEUX
USEANDTESTKEYWORDS FREESHIPPING?
ABANDONBASKETMANAGEMENT
SOCIALSIGNIN
SCARCITY&URGENCYTACTICS
Test and optimize to convert
Thereisnosinglerecipeforsuccess
Return customers make or break your business
Coupon
Promote
Marke@ngautoma@onforhighvolumebusinesses
NOMORECUSTOMER
SLEEPERCUSTOMER PROMISINGCUSTOMER
LOYALCUSTOMER
NEWCUSTOMER
Show your shop is alive
• Executeagoodcontentplan• Makecompellingcampaigns• Executeapromo@onalcalendar• Animateproductofferings• Makebundledproductofferings
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