some bullets
•Thanks for your attendance
Gamify your Blog
By Sumit GuptaBlogpreneur at Homeforgeeks@sumonigupta
I believe
That 2 way communication is the best and most effective way to communicate and share information so keep the questions and answers coming
What is Gamification
• Simply put, gamification makes user experiences more fun
• In more jargon terms, gamification is the use of game mechanics and design principles to increase user engagement and build customer loyalty on and offline
What is Gamification {Contd}
• No, Gamification is not converting your business into a game model.
• Gamification is about Leveraging user’s desire to compete and achieve
• In Gamification everybody is winner be it end user or webmaster
Lets Play
a
“Contest”
Rules• 3 questions, best answer gets 10 points, runner up
gets 7 points and 2nd runner up gets 5 points• After 3 questions, one with maximum points gets
some surprise prize.• The result would be final and binding, no changes
would be made• Lets start then.
1st Question• Consider an contest going on a
blog with prize to meet Sunny leone, the diva was the most searched bollywood actress of 2012, all you need to do is write a comment about her beauty in 100 words
• Time: 60 secs
2nd Question• The so called “pony tail”
Management guru, founder of hai-hai PM, recently in a TV interview opposed couple of bloggers and atlast said that blogger community should be hanged, so here’s an Image you need to caption and funniest one gets 10 points
• Time Frame: 30 Secs
3rd Question• This is somewhat simple, you
need to write 2 sentence describing why WordPress is better then other CMS like Drupal and Joomla, Best answer gets 10 points
• Time:1 Mins
And the Winner is
“Gamification”
• Did you observe that I did not call this as “Game”
• Everybody is winner in this, leader gets highest prize
• Feedback was realtime• Leaderboards• We leveraged user’s greed to win
something to our benefit
Observation from this contest
Gamification Elements
• Points• Badges• Levels• Leaderboards• Virtual Goods• Social Single Sign-on• Rewards
Points • This basically means awarding users with some amount of points or coins if the user complete’s a given task.
Badges
• Badges act as distinctive token or emblem to showcase the rank of the user
• Badges are among the most visible elements of gamification
Levels
• Levels show a user how far they have come and serve as a social status marker to all other participants in a community.
• They act as a feedback in realtime and motivates user to get more
LeaderBoard• Leaderboards let users see their
competition and where they rank amongst other users.
• This mechanic plays to the competitive nature of users and drives them to earn more and move up the ranks.
Virtual Goods/
Currency
• The exchange and consumption of virtual goods and services using virtual currency and loyalty points.
• Each user can have virtual goods of there choice
Single Social
Signon
• This is one of the important feature to have in gamification
• This would mean adding multiple signin option like Facbook, Twitter and G+
Rewards and
Prizes
• This element deals with the awards to be given to winners of Gamification
• Creators of virtual economies create the scenarios in which users will be given awards.
Rules Of Gamification
• Again, we are not making a game rather we are taking the gaming concept and implementing it on our site
• Know your goals/aim• Monitization may sound great initially but its advisable
to monitize the site after some time.• Make it personal• Gamification is a process not a project
Engagement and Influence
•The sole aim of adding gamification on the site is to increase user engagement
•Engagement basically means increase in time spent on the site, frequency of visit, page views and conversions
Why should we “Game”ify
Loyalty •Returning Visitors
Why should we “Game”ify
Virality
In a report published by Nielsen, Gamification has helped increase the social traffic by 90%
So More Social Traffic=More Virality.
Why should we “Game”ify
Revenue
•One of the important factor which would decide If adding Gamfication is worth it or not
As discussed earlier, Gamification does increase user engagement hereby chances of clicking the ads is more
Why should we “Game”ify
SEO
•It’s a proven fact that more the user engagement more the chances that blog being classsified into Quality Blogs
•More User Engagement= Less bounce rate, Less Bounce Rate=Higher SE Ranking.
Why should we “Game”ify
Open Source•CubePoints
•Inferuser
Gamification Platforms
Freemium
•BigDoor
•PunchTab
•Janrain
Gamification Platforms
Premium
•Gigya{Market leader}
•iActionable
•Bunchball
•Badgeville
Gamification Platforms
Implementation• (Using either Bigdoor or Punchtab)
• www.makeuseof.com
• http://timesofindia.indiatimes.com/india
Successful Implementation of Gamification
People to follow on Gamification
@gzichermChairman of
Gsummit
Gabe Zichermann @ChiefDoorman
Co-Founder and CEO of @BigDoor
Keith Smith@rajatrocksFounder at Bunchball
Rajat Paharia
Gamification Pawned
•So we simplified the word “Gamification”
•Talked about why we should “Gamify” our blog
•Best Gamification platforms and Experts
Finalification
•www.fb.me/sumonigupta
•www.t.co/sumonigupta
•www.homeforgeeks.com
•www.buzzox.com
Connectify
2 Mins Silence
for hyderabad
bomb last
casualties
Thanks for your co-operation
Q & A
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