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March 8, 2010
Analytics
for fun and profit in 14 slides
March 8, 2010
Google Analytics: The Basics
Code is on ALL pages- Will track as an exit Could show as a bounce
Profiles-Sandboxing
March 8, 2010
Cookie Based Tracking
pageTracker._setVar(”Tag_of_Page”);
Shopping Cart
pageTracker._setVar(”Shopping_Cart”);
Log In
pageTracker._setVar(”Log In”);
March 8, 2010
Campaign Based Tracking
1. Campaign Source (utm_source). This identifies the name of your email marketing system
2. Campaign Medium (utm_medium). Identifies the campaign instrument used. In the case your medium is ‘email’.
3. Campaign Name (utm_campaign). This identifies the name of your campaign. The Campaign Name helps you differentiate between various campaigns.
March 8, 2010
Campaign Based Tracking
Before tagging: http://www.foxvalleycp.com/
After tagging: http://www.foxvalleycp.com/?utm_source=newsletter&utm_medium=email&utm_campaign=My%2BEmail%2BSubject
March 8, 2010
Campaign Based Tracking
Before tagging: http://www.foxvalleycp.com/
After tagging: http://www.foxvalleycp.com/?source=newsletter&medium=email&date=My%2BEmail%2BSubject
pageTracker._setCampSourceKey("source");pageTracker._setCampMediumKey("medium");pageTracker._setCampNameKey("date");
March 8, 2010
Events
See what is happening within the page.
March 8, 2010
Got Downloads?
<a title=”E-Book Special” href=”ebook.pdf” OnClick=”javascript:pageTracker._trackPageview('/PDFS/E-Book');”>Download Here</a>
March 8, 2010
Where they off to?
Links to external sites <a title=”Affliates Site” href=”http://affliates_site.com” onClick=“javascript: pageTracker._trackPageview(’/link/linkname’);”> Affiliate Site</a>
March 8, 2010
Events
A Cure for the Bounce Rate
March 8, 2010
Events_trackEvent(category, action, optional_label, optional_value)
* category (required) Name supplied for the group of objects you want to track.
* action (required) Commonly used to define the type of user interaction.
* label (optional) Additional dimensions to the event data.
* value (optional) An integer to provide numerical data about the user event.
March 8, 2010
<a href="#" onClick="pageTracker._trackEvent('Videos', 'Play', 'Twitter Video');">Play</a>
<a href="#" onClick="pageTracker._trackEvent('MP3', 'Download', 'Music');">Download MP3</a>
<body onload="pageTracker._trackEvent('Page', 'onLoad', 'Loaded');" >
Any implementation of Event Tracking that automatically executes on page load will result in a zero bounce rate for the page.
Events
March 8, 2010
<a href="#" onClick="pageTracker._trackEvent ('Videos', 'Play', 'Twitter Video');">Play</a>
<a href="#" onClick="pageTracker._trackEvent ('Videos', 'Pause', 'Twitter Video');">Pause</a>
<a href="#" onClick="pageTracker._trackEvent ('Videos', 'Stop', 'Twitter Video');">Stop</a>
Events
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