FVCP Advanced Google Anlytics for landing pages
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March 8, 2010 Analytics for fun and profit in 14 slides
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Eric Michalsen's Fox Valley Computing Professionals presentation on advanced analytics using Google Analytics including Campaign and Event tracking
Transcript of FVCP Advanced Google Anlytics for landing pages
March 8, 2010
Analytics
for fun and profit in 14 slides
March 8, 2010
Google Analytics: The Basics
Code is on ALL pages- Will track as an exit Could show as a bounce
Profiles-Sandboxing
March 8, 2010
Cookie Based Tracking
pageTracker._setVar(”Tag_of_Page”);
Shopping Cart
pageTracker._setVar(”Shopping_Cart”);
Log In
pageTracker._setVar(”Log In”);
March 8, 2010
Campaign Based Tracking
1. Campaign Source (utm_source). This identifies the name of your email marketing system
2. Campaign Medium (utm_medium). Identifies the campaign instrument used. In the case your medium is ‘email’.
3. Campaign Name (utm_campaign). This identifies the name of your campaign. The Campaign Name helps you differentiate between various campaigns.
March 8, 2010
Campaign Based Tracking
Before tagging: http://www.foxvalleycp.com/
After tagging: http://www.foxvalleycp.com/?utm_source=newsletter&utm_medium=email&utm_campaign=My%2BEmail%2BSubject
March 8, 2010
Campaign Based Tracking
Before tagging: http://www.foxvalleycp.com/
After tagging: http://www.foxvalleycp.com/?source=newsletter&medium=email&date=My%2BEmail%2BSubject
pageTracker._setCampSourceKey("source");pageTracker._setCampMediumKey("medium");pageTracker._setCampNameKey("date");
March 8, 2010
Events
See what is happening within the page.
March 8, 2010
Got Downloads?
<a title=”E-Book Special” href=”ebook.pdf” OnClick=”javascript:pageTracker._trackPageview('/PDFS/E-Book');”>Download Here</a>
March 8, 2010
Where they off to?
Links to external sites <a title=”Affliates Site” href=”http://affliates_site.com” onClick=“javascript: pageTracker._trackPageview(’/link/linkname’);”> Affiliate Site</a>
March 8, 2010
Events
A Cure for the Bounce Rate
March 8, 2010
Events_trackEvent(category, action, optional_label, optional_value)
* category (required) Name supplied for the group of objects you want to track.
* action (required) Commonly used to define the type of user interaction.
* label (optional) Additional dimensions to the event data.
* value (optional) An integer to provide numerical data about the user event.
March 8, 2010
<a href="#" onClick="pageTracker._trackEvent('Videos', 'Play', 'Twitter Video');">Play</a>
<a href="#" onClick="pageTracker._trackEvent('MP3', 'Download', 'Music');">Download MP3</a>
<body onload="pageTracker._trackEvent('Page', 'onLoad', 'Loaded');" >
Any implementation of Event Tracking that automatically executes on page load will result in a zero bounce rate for the page.
Events
March 8, 2010
<a href="#" onClick="pageTracker._trackEvent ('Videos', 'Play', 'Twitter Video');">Play</a>
<a href="#" onClick="pageTracker._trackEvent ('Videos', 'Pause', 'Twitter Video');">Pause</a>
<a href="#" onClick="pageTracker._trackEvent ('Videos', 'Stop', 'Twitter Video');">Stop</a>
Events
