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From INSIGHTS to ROI…THE RISE OF STOROI MARKETING

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B2B MARKETING USED TO BE SIMPLER.

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NON-“DATA, ROI & REVENUE” FOCUSED MARKETERS ARE…

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YOUR PAIN POINTS & BATTLES FOR ROI TODAY ?

#IGNITEB2BQ1

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INSIGHTS STORIES TRUST REVENUE ROI

KNOWING ENGAGING GROWING OPTIMISING

FROM INSIGHTS TO REVENUE & ROI IN 5 PHASES

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YOUR KNOWLEDGE & EXPERTISE CHANGE HOW INSIGHTS ARE

SEEN & INTERPRETED

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B2B MARKETERS NEED TO ANALYSE & SHARE “ROI STOROIs” FOR THREE COMMUNITIES

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“Almost 70% of CEOs now expect CMOs to lead revenue growth, and 7 out of 10 CEOs believe their

company wastes money on Marketing initiatives"CMO Council & Deloitte

“Content builds relationships. Relationships are built on trust. Trust drives revenue.”

Andrew Davismarketing speaker & bestselling author

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INSIGHTS, STORIES AND TRUST DRIVE REVENUE (MARKETING)

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SO WHERE ARE YOU REALLYON THE ROI/RM JOURNEY?

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HOW CAN YOU TRANSFORM TO REVENUE & ROI IN 5 PHASES… OR LESS

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Q311 #IGNITEB2B

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“On average, brands that improve CX increase revenue 10-15% and lower costs 15-20%“ -

McKinsey

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WHICH ROI? WHAT ARE “IDEAL” KPIs?...

BECOME YOUR CFO BFF•

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STOROI MARKETEERS =ANALYSTS + CREATIVES + LEADERS

+ STORYTELLERS + SALES

INSIGHTS STORIES TRUST REVENUE ROI

KNOWING ENGAGING GROWING OPTIMISING17 #IGNITEB2B

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2020: THE RISE OF STOROI MARKETING