TBR
TECHNOLOGY BUSINESS RESEARCH, INC.
From Data to Dashboard to Decision: Insights from TBR’s 2Q13 Business Intelligence Software Vendor Benchmark
Technology Business Research Quarterly Webinar Series
Sept. 18, 2013
TBR
2 TBR Quarterly Webinar Series | 9.18.13 | www.tbri.com | ©2013 Technology Business Research Inc.
Insights from TBR’s 2Q13 Business Intelligence Software Vendor Benchmark: Presenters
Elizabeth Hedstrom HenlinEnterprise Software [email protected]@EAHHTBR
Allan KransSenior Analyst and Engagement [email protected] @AllanKTBR
TBR
3 TBR Quarterly Webinar Series | 9.18.13 | www.tbri.com | ©2013 Technology Business Research Inc.
TBR combines core company analysis with market and customer perspectives to provide a holistic look at the BI software landscape
BILine of
Business
Vendors analyzed regarding overall BI revenue as well as performance in updated
taxonomy segments:Total Vendor Enterprise Software Business
(license, maintenance)
Revenue- COGS
Gross Profit- SG&A- R&D
Operating Profit
TBR Business Intelligence (BI) Software Vendor Benchmark Overview
Total Pure-play BI Vendor
Business
(license, maintenance)
Revenue- COGS
Gross Profit- SG&A- R&D
Operating ProfitRevenue- COGS
Gross Profit- SG&A- R&D
Operating Profit
Advanced BI Tools
Data Warehousing
Basic BI Tools
BI Applications and Platforms
Business Intelligence
and Analytics
Engineered Systems
Insights from TBR’s 2Q13 Business Intelligence Software Vendor Benchmark: Overview
TBR
4 TBR Quarterly Webinar Series | 9.18.13 | www.tbri.com | ©2013 Technology Business Research Inc.
TBR’s Business Intelligence Software Vendor Benchmark provides vendor analysis across BI-specific revenue and profit pools to guide investments
MarketLandscape
Company Analysis
• Industry trends impacting vendor strategy, customer behavior
• Landscape discussions, segmenting BI by adoption trend
• Aggregate market size; growth projections; geographic distributions
• Vendor financial results, analysis; BI and analytics line-of-business level• Leading and lagging vendors• Sales, go-to-market strategy• Vendor strategy, operations• Key alliances and acquisitions
4Q12 Covered Companies:Actuate OracleBirst PentahoEMC QliktechGoodData SalientGoogle SAP AGHP Software SASIBM Software TableauJaspersoftKXENMicrosoftMicroStrategy
Added for 2Q13:Board International DatameerDell SW DomoInformaticaInformation BuildersSplunkTeradataTibco
Inclusion:Pivotal (will replace EMC going forward)
Insights from TBR’s 2Q13 Business Intelligence Software Vendor Benchmark: Overview
TBR Business Intelligence (BI) Software Vendor Benchmark Overview
TBR
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Key Takeaways: TBR’s BI Software Vendor Benchmark
TBR
6 TBR Quarterly Webinar Series | 9.18.13 | www.tbri.com | ©2013 Technology Business Research Inc.
2Q13 Business Intelligence (BI) Software Market Summary
Vendors set to grow in a maturing BI software market are aligning portfolios and go-to-market strategies with customers’ business needs
Winning vendors are leveraging basic and advanced BI tools to attract net-new BI customers.
Insights from TBR’s 2Q13 BI Software Vendor Benchmark: Market Outlook
The BI software market will grow an average of 4% annually to top $37 billion by 2015.
BI applications and platforms will see increasing investment and growth into CY14 as vendors invest in solutions creation.
TBR
7 TBR Quarterly Webinar Series | 9.18.13 | www.tbri.com | ©2013 Technology Business Research Inc.
2013 BI Software Market Outlook
TBR
8 TBR Quarterly Webinar Series | 9.18.13 | www.tbri.com | ©2013 Technology Business Research Inc.
2Q13 Business Intelligence (BI) Software Market Summary
Vendors set to grow in a maturing BI software market are aligning portfolios and go-to-market strategies with customers’ business needs
Winning vendors are leveraging basic and advanced BI tools to attract net-new BI customers.
Insights from TBR’s 2Q13 BI Software Vendor Benchmark: Market Outlook
The BI software market will grow an average of 4% annually to top $37 billion by 2015.
BI applications and platforms will see increasing investment and growth into CY14 as vendors invest in solutions creation.
TBR
9 TBR Quarterly Webinar Series | 9.18.13 | www.tbri.com | ©2013 Technology Business Research Inc.
TBR’s Business Intelligence Software Vendor Benchmark evaluates the BI software market by four key software segments
DefinitionsBI Report Taxonomy
Basic BI Tools
BI Applications and Platforms
Advanced BI Tools
Data Warehousing
BI & Analytics Engineered Systems
Integrated solutions encompassing multiple points of BI functionality in a single product
Point products addressing single or dual purpose deployments of BI functionality
Data warehousing and related information management products deployed in support of
business intelligence purposes
Delivery method for BI software — inclusive of hardware, software and support revenue
NOTE: BI & ANALYTICS ENGINEERED SYSTEMS IS DISCUSSED AS AN ACCRETIVE REVENUE MODEL AND DELIVERY COMPONENT WITHIN THIS BENCHMARK, REFLECTING SOME CONTRIBUTIONS FROM ALL FOUR SOFTWARE SEGMENTS.
Insights from TBR’s 2Q13 BI Software Vendor Benchmark: Taxonomy
TBR
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Vendors that best capitalize on customers’ near-term BI investment plans will be investing in 2H13 to expand and integrate current portfoliosTBR Estimates — BI Software Market
Insights from TBR’s 2Q13 BI Software Vendor Benchmark: Market Outlook
Projected 3Q13 YTY growth across the landscape: ~2%
Projected 3Q13 YTY growth across covered vendors: ~1%
TBR
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Double-digit year-to-year 2Q13 revenue growth across covered vendors shows ongoing customer interest in BI
Executive Summary: BI Software Market Overview
Covered Vendors Overall BI Revenue Growth and Absolute Dollar Growth
NOTE: PIVOTAL REFLECTS HISTORIC PORTFOLIO POSITION AND CONTRIBUTIONS FROM EMC (GREENPLUM) AND VMWARE (CETAS); SPHERE SIZE REFLECTS VOLUME OF REVENUE
TBR
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BI Software Market Segmentation
TBR
13 TBR Quarterly Webinar Series | 9.18.13 | www.tbri.com | ©2013 Technology Business Research Inc.
2Q13 Business Intelligence (BI) Software Market Summary
Vendors set to grow in a maturing BI software market are aligning portfolios and go-to-market strategies with customers’ business needs
Winning vendors are leveraging basic and advanced BI tools to attract net-new BI customers.
Insights from TBR’s 2Q13 BI Software Vendor Benchmark: Market Outlook
The BI software market will grow an average of 4% annually to top $37 billion by 2015.
BI applications and platforms will see increasing investment and growth into CY14 as vendors invest in solutions creation.
TBR
14 TBR Quarterly Webinar Series | 9.18.13 | www.tbri.com | ©2013 Technology Business Research Inc.
Within TBR’s BI Software Vendor Benchmark taxonomy, basic and advanced BI tools create a foundation for incremental BI purchasing
Contributing SegmentsBI Report Taxonomy
Basic BI Tools
Reporting, Queries, Spreadsheets
Dashboards, Scorecards
Online Analytical Processing (OLAP)
Data Discovery
Advanced BI Tools
Data Mining
Event Processing
Data Visualization
Content Analytics
Predictive Analytics
Insights from TBR’s 2Q13 BI Software Vendor Benchmark: Taxonomy
TBR
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Established credibility in basic BI tools, especially in reporting and dashboards, will position BI software vendors for 2H13 growth
Laggards
Leaders
Insights from TBR’s 2Q13 BI Software Vendor Benchmark: Market Outlook
NOTE: SPHERE SIZE REFLECTS VOLUME OF REVENUE
TBR
16 TBR Quarterly Webinar Series | 9.18.13 | www.tbri.com | ©2013 Technology Business Research Inc.
Pure-play firm activity in predictive analytics and data visualization will fuel 2H13 customer adoption and vendor opportunity in advanced BI tools
Laggards
Leaders
Insights from TBR’s 2Q13 BI Software Vendor Benchmark: Market Outlook
NOTE: SPHERE SIZE REFLECTS VOLUME OF REVENUE
TBR
17 TBR Quarterly Webinar Series | 9.18.13 | www.tbri.com | ©2013 Technology Business Research Inc.
2Q13 Business Intelligence (BI) Software Market Summary
Vendors set to grow in a maturing BI software market are aligning portfolios and go-to-market strategies with customers’ business needs
Winning vendors are leveraging basic and advanced BI tools to attract net-new BI customers.
Insights from TBR’s 2Q13 BI Software Vendor Benchmark: Market Outlook
The BI software market will grow an average of 4% annually to top $37 billion by 2015.
BI applications and platforms will see increasing investment and growth into CY14 as vendors invest in solutions creation.
TBR
18 TBR Quarterly Webinar Series | 9.18.13 | www.tbri.com | ©2013 Technology Business Research Inc.
Contributing SegmentsBI Report Taxonomy
In TBR’s BI Software Vendor Benchmark taxonomy, BI applications and platforms create efficiency and end-to-end functionality for customers
BI Applications and Platforms
Analytic Applications and Platforms
Analytic Components of Business Apps
Performance Management
Insights from TBR’s 2Q13 BI Software Vendor Benchmark: Taxonomy
TBR
19 TBR Quarterly Webinar Series | 9.18.13 | www.tbri.com | ©2013 Technology Business Research Inc.
TBR projects BI applications and platforms will grow consistently within BI across the next 24 months as customers seek integrated solutions
Laggards
Leaders
Insights from TBR’s 2Q13 BI Software Vendor Benchmark: Market Outlook
NOTE: PIVOTAL REFLECTS HISTORIC PORTFOLIO POSITION AND CONTRIBUTIONS FROM EMC (GREENPLUM) AND VMWARE (CETAS); SPHERE SIZE REFLECTS VOLUME OF REVENUE
TBR
20 TBR Quarterly Webinar Series | 9.18.13 | www.tbri.com | ©2013 Technology Business Research Inc.
BI Software Market Projections
TBR
21 TBR Quarterly Webinar Series | 9.18.13 | www.tbri.com | ©2013 Technology Business Research Inc.
Tools as “Easy” Entry :Basic BI tools credibility, especially reporting and
dashboards, creates trust in lagging BI adopters
Balanced use of tools, applications and platforms to ensure laggard BI customers become long-term buyers
Portfolio Expansion to Create Opportunity:
Evolve portfolios and stay in tune with advanced BI
adopters’ needs
Portfolio investment to drive share of wallet
growth
Simple, Comprehensive Points of Purchase:BI applications and
platforms as end-to-end solutions that are “simple”
to deploy
Vendors that can balance interoperability and integration will drive adoption of BI products across segments, ensuring revenue growth
TBR Projections: 2014 and 2015 Enterprise Software Vendor Landscape
Insights from TBR’s 2Q13 BI Software Vendor Benchmark: Conclusions
TBR
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Questions?
TBR
23 TBR Quarterly Webinar Series | 9.18.13 | www.tbri.com | ©2013 Technology Business Research Inc.
Elizabeth Hedstrom HenlinEnterprise Software [email protected]@EAHHTBR
For further information, please contact:
Allan KransSenior Analyst, TBR’s Software and Cloud [email protected] @AllanKTBR
Twitter: @TBRincSlideShare: www.slideshare.net/TBR_Market_InsightYouTube: www.youtube.com/user/TBRIChannel
TBR
TECHNOLOGY BUSINESS RESEARCH, INC.
About TBR
Technology Business Research, Inc. (TBR) is a leading independent technology market research and consulting firm specializing in the business and financial analyses of hardware, software, professional services, telecom and enterprise network vendors, and operators.
Serving a global clientele, TBR provides timely and actionable market research and business intelligence in formats that are tailored to clients’ needs. Our analysts are available to further address client-specific issues or information needs on an inquiry or proprietary consulting basis.
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