From Data to Dashboard to Decision: Insights from TBR's 2Q13 Business Intelligence Software Vendor...

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TECHNOLOGY BUSINESS RESEARCH, INC.

From Data to Dashboard to Decision: Insights from TBR’s 2Q13 Business Intelligence Software Vendor Benchmark

Technology Business Research Quarterly Webinar Series

Sept. 18, 2013

TBR

2 TBR Quarterly Webinar Series | 9.18.13 | www.tbri.com | ©2013 Technology Business Research Inc.

Insights from TBR’s 2Q13 Business Intelligence Software Vendor Benchmark: Presenters

Elizabeth Hedstrom HenlinEnterprise Software [email protected]@EAHHTBR

Allan KransSenior Analyst and Engagement [email protected] @AllanKTBR

mailto:[email protected]


TBR


TBR combines core company analysis with market and customer perspectives to provide a holistic look at the BI software landscape

BILine of

Business

Vendors analyzed regarding overall BI revenue as well as performance in updated

taxonomy segments:Total Vendor Enterprise Software Business

(license, maintenance)

Revenue- COGS

Gross Profit- SG&A- R&D

Operating Profit

TBR Business Intelligence (BI) Software Vendor Benchmark Overview

Total Pure-play BI Vendor

Business

(license, maintenance)

Revenue- COGS


Operating ProfitRevenue- COGS


Operating Profit

Advanced BI Tools

Data Warehousing

Basic BI Tools

BI Applications and Platforms

Business Intelligence

and Analytics

Engineered Systems

Insights from TBR’s 2Q13 Business Intelligence Software Vendor Benchmark: Overview

TBR


TBR’s Business Intelligence Software Vendor Benchmark provides vendor analysis across BI-specific revenue and profit pools to guide investments

MarketLandscape

Company Analysis

• Industry trends impacting vendor strategy, customer behavior

• Landscape discussions, segmenting BI by adoption trend

• Aggregate market size; growth projections; geographic distributions

• Vendor financial results, analysis; BI and analytics line-of-business level• Leading and lagging vendors• Sales, go-to-market strategy• Vendor strategy, operations• Key alliances and acquisitions

4Q12 Covered Companies:Actuate OracleBirst PentahoEMC QliktechGoodData SalientGoogle SAP AGHP Software SASIBM Software TableauJaspersoftKXENMicrosoftMicroStrategy

Added for 2Q13:Board International DatameerDell SW DomoInformaticaInformation BuildersSplunkTeradataTibco

Inclusion:Pivotal (will replace EMC going forward)

Insights from TBR’s 2Q13 Business Intelligence Software Vendor Benchmark: Overview

TBR Business Intelligence (BI) Software Vendor Benchmark Overview

TBR


Key Takeaways: TBR’s BI Software Vendor Benchmark

TBR


2Q13 Business Intelligence (BI) Software Market Summary

Vendors set to grow in a maturing BI software market are aligning portfolios and go-to-market strategies with customers’ business needs

Winning vendors are leveraging basic and advanced BI tools to attract net-new BI customers.

Insights from TBR’s 2Q13 BI Software Vendor Benchmark: Market Outlook

The BI software market will grow an average of 4% annually to top $37 billion by 2015.

BI applications and platforms will see increasing investment and growth into CY14 as vendors invest in solutions creation.

TBR


2013 BI Software Market Outlook

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TBR


TBR’s Business Intelligence Software Vendor Benchmark evaluates the BI software market by four key software segments

DefinitionsBI Report Taxonomy

Basic BI Tools


Advanced BI Tools

Data Warehousing

BI & Analytics Engineered Systems

Integrated solutions encompassing multiple points of BI functionality in a single product

Point products addressing single or dual purpose deployments of BI functionality

Data warehousing and related information management products deployed in support of

business intelligence purposes

Delivery method for BI software — inclusive of hardware, software and support revenue

NOTE: BI & ANALYTICS ENGINEERED SYSTEMS IS DISCUSSED AS AN ACCRETIVE REVENUE MODEL AND DELIVERY COMPONENT WITHIN THIS BENCHMARK, REFLECTING SOME CONTRIBUTIONS FROM ALL FOUR SOFTWARE SEGMENTS.

Insights from TBR’s 2Q13 BI Software Vendor Benchmark: Taxonomy

TBR


Vendors that best capitalize on customers’ near-term BI investment plans will be investing in 2H13 to expand and integrate current portfoliosTBR Estimates — BI Software Market


Projected 3Q13 YTY growth across the landscape: ~2%

Projected 3Q13 YTY growth across covered vendors: ~1%

TBR


Double-digit year-to-year 2Q13 revenue growth across covered vendors shows ongoing customer interest in BI

Executive Summary: BI Software Market Overview

Covered Vendors Overall BI Revenue Growth and Absolute Dollar Growth

NOTE: PIVOTAL REFLECTS HISTORIC PORTFOLIO POSITION AND CONTRIBUTIONS FROM EMC (GREENPLUM) AND VMWARE (CETAS); SPHERE SIZE REFLECTS VOLUME OF REVENUE

TBR


BI Software Market Segmentation

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TBR


Within TBR’s BI Software Vendor Benchmark taxonomy, basic and advanced BI tools create a foundation for incremental BI purchasing

Contributing SegmentsBI Report Taxonomy

Basic BI Tools

Reporting, Queries, Spreadsheets

Dashboards, Scorecards

Online Analytical Processing (OLAP)

Data Discovery

Advanced BI Tools

Data Mining

Event Processing

Data Visualization

Content Analytics

Predictive Analytics


TBR


Established credibility in basic BI tools, especially in reporting and dashboards, will position BI software vendors for 2H13 growth

Laggards

Leaders


NOTE: SPHERE SIZE REFLECTS VOLUME OF REVENUE

TBR


Pure-play firm activity in predictive analytics and data visualization will fuel 2H13 customer adoption and vendor opportunity in advanced BI tools

Laggards

Leaders


NOTE: SPHERE SIZE REFLECTS VOLUME OF REVENUE

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Contributing SegmentsBI Report Taxonomy

In TBR’s BI Software Vendor Benchmark taxonomy, BI applications and platforms create efficiency and end-to-end functionality for customers


Analytic Applications and Platforms

Analytic Components of Business Apps

Performance Management


TBR


TBR projects BI applications and platforms will grow consistently within BI across the next 24 months as customers seek integrated solutions

Laggards

Leaders


NOTE: PIVOTAL REFLECTS HISTORIC PORTFOLIO POSITION AND CONTRIBUTIONS FROM EMC (GREENPLUM) AND VMWARE (CETAS); SPHERE SIZE REFLECTS VOLUME OF REVENUE

TBR


BI Software Market Projections

TBR


Tools as “Easy” Entry :Basic BI tools credibility, especially reporting and

dashboards, creates trust in lagging BI adopters

Balanced use of tools, applications and platforms to ensure laggard BI customers become long-term buyers

Portfolio Expansion to Create Opportunity:

Evolve portfolios and stay in tune with advanced BI

adopters’ needs

Portfolio investment to drive share of wallet

growth

Simple, Comprehensive Points of Purchase:BI applications and

platforms as end-to-end solutions that are “simple”

to deploy

Vendors that can balance interoperability and integration will drive adoption of BI products across segments, ensuring revenue growth

TBR Projections: 2014 and 2015 Enterprise Software Vendor Landscape

Insights from TBR’s 2Q13 BI Software Vendor Benchmark: Conclusions

TBR


Questions?

TBR


Elizabeth Hedstrom HenlinEnterprise Software [email protected]@EAHHTBR

For further information, please contact:

Allan KransSenior Analyst, TBR’s Software and Cloud [email protected] @AllanKTBR

Twitter: @TBRincSlideShare: www.slideshare.net/TBR_Market_InsightYouTube: www.youtube.com/user/TBRIChannel



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TBR

TECHNOLOGY BUSINESS RESEARCH, INC.

About TBR

Technology Business Research, Inc. (TBR) is a leading independent technology market research and consulting firm specializing in the business and financial analyses of hardware, software, professional services, telecom and enterprise network vendors, and operators.

Serving a global clientele, TBR provides timely and actionable market research and business intelligence in formats that are tailored to clients’ needs. Our analysts are available to further address client-specific issues or information needs on an inquiry or proprietary consulting basis.

TBR has been empowering corporate decision makers since 1996.

To learn how our analysts can address your unique business needs, please visit our website or contact us today.

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This report is based on information made available to the public by the vendor and other public sources. No representation is made that this information is accurate or complete. Technology Business Research will not be held liable or responsible for any decisions that are made based on this information. The information contained in this report and all other TBR products is not and should not be construed to be investment advice. TBR does not make any recommendations or provide any advice regarding the value, purchase, sale or retention of securities. This report is copyright-protected and supplied for the sole use of the recipient. Contact Technology Business Research, Inc. for permission to reproduce.


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From Data to Dashboard to Decision: Insights from TBR's 2Q13 Business Intelligence Software Vendor...

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