1
from
Internal Communicationsto
Vibrant Communities
Peter H. ReiserChief Architect Social Community Framework
http://blogs/sun.com/peterreiser
http://twitter.com/peterreiser
1
2
Paradigm Shifts ?
3
From Web centric
Some content …
4
To People centric
5
from Intranet
from 90 – 10 from 90 – 10
6
from 90 – 10 from 90 – 10
to 10 – 90 to 10 – 90
To Vibrant Communities
7
From Web Metrics
8
To Social Value
9
Its all about people communities and value!
10
How ?
11
How to build vibrant communities
Architecture
Methodology
Value System
Community 1 Community 2 Community n
Architecture
12
How to build vibrant communities
Architecture
Methodology
Value System
Community 1 Community 2 Community n
Architecture
13
Federated Architecture
Attachment Tagging
Ontology
Blog
Search Rating
Comment
MyShare My Skills
MyTags
MySocial
MyEquity MyCommunities
Federated Services
Portal/Widgets
Web Services
Microblogging
Feed Syndication
Forum
Community
Equity
Wiki
MyContributions
Security & Entitlement Services (IdM)
SocialGraph
Activities
People
URL
Tags
Groups
Statistics
Enterprise Store
Attachments
14
Architecture
Methodology
Value System
Community 1 Community 2 Community n
If You Build it, Will They Come?
Architecture
15
Methodology
Architecture
Methodology
Value System
Community 1 Community 2 Community n
Architecture
16
Community Methodology
MMFI – Make Me Feel IncludedWhat is the common cause ?Do you listen to me? Do you understand me?
WIIFM – What Is In it For MeCan you provide what I need any time, anywhere on any device?
MMFV – Make Me Feel ValuedCan I trust you? Do you trust me?Do you value me? How ?
17
How to build vibrant communities
Architecture
Methodology
Value System
Community 1 Community 2 Community n
Architecture
18
Value System: Social Capital
• How do I build value in a virtual world?
• How do I know my value?
• What is my contribution and participation value ?
• How do I gain virtual reputation & trust?
19
Community EquityCONTRIBUTION
EQUITYAttachments
WikiBlogs
IP
SKILLS EQUITY
EnterpriseUser
Skills RatingTraining
PARTICIPATIONEQUITY
RateComment
Re-useTags
ROLE EQUITY
BusinessProjectsFormalInformal
CQ+PQ+SQ+RQ
PersonalEquity
20
SunSpace -a successful implementation
21
What is SunSpace ?• A concept and architecture
designed to build and nourish vibrant communities within an organization.
• The architecture of SunSpace promotes participation and nurtures organic development of knowledge in communities
• Calculates “community equity” for people, communities and content as a means to promote participation
• Integrates with existing knowledge bases and repositories in an organization
• Promotes sharing and focuses on and satisfies individual needs of participants
22
What is SunSpace ?• A concept and architecture
designed to build and nourish vibrant communities within an organization.
• The architecture of SunSpace promotes participation and nurtures organic development of knowledge in communities
• Calculates “community equity” for people, communities and content as a means to promote participation
• Integrates with existing knowledge bases and repositories in an organization
• Promotes sharing and focuses on and satisfies individual needs of participants
25'000 users 400+ communities 10X growth in 6 month Social Community Platform Architecture, Methodology, Value System
24
Demo
25
MyProfile
26
Communities
27
Secure microblogging
28
Personalized Search
Top Related