Building Vibrant Communities - Erfolgreiche Einführung von Enterprise 2.0
From Communication to vibrant communities
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1 from Internal Communications to Vibrant Communities Peter H. Reiser Chief Architect Social Community Framework http://blogs/sun.com/peterreiser http://twitter.com/peterreiser 1
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description
Speech at Enterprise 2.0 conference in Frankfurt on November 11th 2009
Transcript of From Communication to vibrant communities
1
from
Internal Communicationsto
Vibrant Communities
Peter H. ReiserChief Architect Social Community Framework
http://blogs/sun.com/peterreiser
http://twitter.com/peterreiser
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Paradigm Shifts ?
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From Web centric
Some content …
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To People centric
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from Intranet
from 90 – 10 from 90 – 10
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from 90 – 10 from 90 – 10
to 10 – 90 to 10 – 90
To Vibrant Communities
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From Web Metrics
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To Social Value
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Its all about people communities and value!
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How ?
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How to build vibrant communities
Architecture
Methodology
Value System
Community 1 Community 2 Community n
Architecture
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How to build vibrant communities
Architecture
Methodology
Value System
Community 1 Community 2 Community n
Architecture
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Federated Architecture
Attachment Tagging
Ontology
Blog
Search Rating
Comment
MyShare My Skills
MyTags
MySocial
MyEquity MyCommunities
Federated Services
Portal/Widgets
Web Services
Microblogging
Feed Syndication
Forum
Community
Equity
Wiki
MyContributions
Security & Entitlement Services (IdM)
SocialGraph
Activities
People
URL
Tags
Groups
Statistics
Enterprise Store
Attachments
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Architecture
Methodology
Value System
Community 1 Community 2 Community n
If You Build it, Will They Come?
Architecture
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Methodology
Architecture
Methodology
Value System
Community 1 Community 2 Community n
Architecture
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Community Methodology
MMFI – Make Me Feel IncludedWhat is the common cause ?Do you listen to me? Do you understand me?
WIIFM – What Is In it For MeCan you provide what I need any time, anywhere on any device?
MMFV – Make Me Feel ValuedCan I trust you? Do you trust me?Do you value me? How ?
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How to build vibrant communities
Architecture
Methodology
Value System
Community 1 Community 2 Community n
Architecture
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Value System: Social Capital
• How do I build value in a virtual world?
• How do I know my value?
• What is my contribution and participation value ?
• How do I gain virtual reputation & trust?
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Community EquityCONTRIBUTION
EQUITYAttachments
WikiBlogs
IP
SKILLS EQUITY
EnterpriseUser
Skills RatingTraining
PARTICIPATIONEQUITY
RateComment
Re-useTags
ROLE EQUITY
BusinessProjectsFormalInformal
CQ+PQ+SQ+RQ
PersonalEquity
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SunSpace -a successful implementation
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What is SunSpace ?• A concept and architecture
designed to build and nourish vibrant communities within an organization.
• The architecture of SunSpace promotes participation and nurtures organic development of knowledge in communities
• Calculates “community equity” for people, communities and content as a means to promote participation
• Integrates with existing knowledge bases and repositories in an organization
• Promotes sharing and focuses on and satisfies individual needs of participants
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What is SunSpace ?• A concept and architecture
designed to build and nourish vibrant communities within an organization.
• The architecture of SunSpace promotes participation and nurtures organic development of knowledge in communities
• Calculates “community equity” for people, communities and content as a means to promote participation
• Integrates with existing knowledge bases and repositories in an organization
• Promotes sharing and focuses on and satisfies individual needs of participants
25'000 users 400+ communities 10X growth in 6 month Social Community Platform Architecture, Methodology, Value System
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Demo
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MyProfile
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Communities
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Secure microblogging
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Personalized Search
