@cginisty
FROM COMMUNICATION TO REPUTATION, THE CRITICAL CHANGE IN THE SOCIAL MEDIA ERA
16/12/2017
CHRISTOPHE GINISTYHead of Digital Benelux
Creator of the ReputationTime conference @cginisty
@cginisty
What’s the difference between
communications and reputation?
@cginisty
This is communication…
@cginisty
This is reputation
@cginisty
This is how it happened…
@cginisty
You work on your image, You earn your reputation
@cginisty
Reputation is made of a series of rational and emotional inputs
@cginisty
Driven by emotions
@cginisty
So how to deal with this?
@cginisty
BEHAVE
STAND OUT
OPEN
RESPOND
@cginisty
Forget about the ‘shout & shine’ good old days
@cginisty
Every organization has to know what people are commenting about them and about the ecosystem around. This is NOT an option anymore!
-| LISTEN |-
@cginisty
@cginisty
Listening creates
‘Community Driven Organizations’
that get inspired by their audience and
understand the need for transparency
-| OPEN |-
@cginisty
“Conformity no longer leads to comfort. But the good news is that creativity is scarce, and more valuable than ever”Seth Godin
-| STAND OUT |-
@cginisty
It is a social revolution:
Creativity is devoted to
generate stakeholders’
participation, and this will
generate engagement
-| RESPOND |-
@cginisty
So many super brands
super missed the social
media revolution.
Rethink the entire communications journey
@cginisty
www.reputationtime.com
@cginisty
@cginisty
Thank you for your attention.
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