From communication to reputation: the critical change in the social media era

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@cginisty FROM COMMUNICATION TO REPUTATION, THE CRITICAL CHANGE IN THE SOCIAL MEDIA ERA 16/12/2017 CHRISTOPHE GINISTY Head of Digital Benelux Creator of the ReputationTime conference @cginisty

Transcript of From communication to reputation: the critical change in the social media era

Page 1: From communication to reputation: the critical change in the social media era

@cginisty

FROM COMMUNICATION TO REPUTATION, THE CRITICAL CHANGE IN THE SOCIAL MEDIA ERA

16/12/2017

CHRISTOPHE GINISTYHead of Digital Benelux

Creator of the ReputationTime conference @cginisty

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@cginisty

What’s the difference between

communications and reputation?

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@cginisty

This is communication…

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@cginisty

This is reputation

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@cginisty

This is how it happened…

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@cginisty

You work on your image, You earn your reputation

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@cginisty

Reputation is made of a series of rational and emotional inputs

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@cginisty

Driven by emotions

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@cginisty

So how to deal with this?

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@cginisty

BEHAVE

STAND OUT

OPEN

RESPOND

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@cginisty

Forget about the ‘shout & shine’ good old days

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@cginisty

Every organization has to know what people are commenting about them and about the ecosystem around. This is NOT an option anymore!

-| LISTEN |-

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@cginisty

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@cginisty

Listening creates

‘Community Driven Organizations’

that get inspired by their audience and

understand the need for transparency

-| OPEN |-

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@cginisty

“Conformity no longer leads to comfort. But the good news is that creativity is scarce, and more valuable than ever”Seth Godin

-| STAND OUT |-

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@cginisty

It is a social revolution:

Creativity is devoted to

generate stakeholders’

participation, and this will

generate engagement

-| RESPOND |-

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@cginisty

So many super brands

super missed the social

media revolution.

Rethink the entire communications journey

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@cginisty

www.reputationtime.com

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@cginisty

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@cginisty

Thank you for your attention.


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