Freshers’ Media Pack7th - 15th September 2013
Edinburgh UniversityStudents’ Association
INTRODUCTION 03
TRADE FAIR 04Standard Stall 04Premium Stall 04Prime Site Stall 05reFreshers’ Fair 05
PROMOTIONAL OPPORTUNITIES 06Outdoor Promotions 06Flyer / Product Distribution 06Volunteer T-Shirt Sponsorship 07Plasma Screens 07Event Sponsorship 08
DIGITAL MEDIA 09Freshers’ Week Website Banner 09EUSA Social Media 09Welcome Email 09
PRINT ADVERTISING 10Survival Guide 10The Student 11The Journal 12
02
CONTENTS Your opportunity to make that great first impression to over 30,000 students.
FRESHERS’ WEEK MEDIA PACK
EUSA Advertising & Sales TeamT: 0131 651 4572W: www.eusa.ed.ac.uk
WHO WE AREWe represent the students of the University of Edinburgh.
Our services range from bustling cafés, retail outlets and premier club nights, to representation of student interestsand societies.
WHAT CAN WE DO FOR YOU?EUSA can offer you the ideal locations and means to reach out to the diverse student market, build your business and develop customer loyalty.
Often this is a student’s first time living away from home and their spending habits have not yet been decided.
Now is your opportunity to make that greatfirst impression.
INTRODUCTION There are currently 2.5 million university students in the UK with an estimated spending power of over £15.5 billion.
Can you afford not to engage this market?
(BAM Freshers’ Report 2012)
03 FRESHERS’ WEEK MEDIA PACK
TRADE FAIR
Trade Fair offers businesses front line access to students at one of the largest events of the Freshers’ Week.
KEY FACTS
Monday 9th September 11am – 4pm at Potterrow.
Thousands of new students visit the Trade Fair to find out about local businesses as well as snap up great offers and freebies.
Early booking is advised due to high demand for this event.
BOOKING DEADLINE: 2ND SEPTEMBER 2013
STANDARD STALL
04 TRADE FAIR
1 table with 2 chairs
6 foot space
Up to 3 members of staff attending
Electricity and Wi-Fi available upon request
National company £800
Local company * £450
Charity & Healthcare ** £300
* Local company is a business or organisation whose product or service is only available in Edinburgh. Multi branch companies based locally are not eligible for a local company rate.
** Charity registration number required. Healthcare stalls are available only to doctors, dentists and medical centres.
PREMIUM STALL
1 table with 3 chairs
6 foot space near the entrance where student footfall is at its maximum
Up to 4 members of staff attending
Electricity and Wi-Fi available upon request
PLUS: Inserts into 2, 000 Freshers’ Goodie Bags FREE
Premium stall £1,300
Students would like to see more of the following stalls at Trade Fair . . .
Fashion Technology Health & Beauty
[BAM Freshers’ Report 2012]
All prices are exclusive of VAT except Stall Hires (including Trade Fair stalls) which are VAT free.
EUSA ADVERTISING & SALES
T: 0131 651 4572W: www.eusa.ed.ac.uk
FRESHERS’ WEEK MEDIA PACK
FRESHERS’GOODIE BAGS
We distribute 2,000 bags full of freebies andpromotional items at Freshers’ Week Trade Fair.
Insert a product £100 per 2,000
Insert a product and a flyer £150 per 2,000
Insert a flyer £200 per 2,000
BOOKING DEADLINE: 2ND SEPTEMBER 2013
PRIME SITE STALL
2 tables with 4 chairs
12 foot space near the entrance where student footfall is at its maximum
Up to 6 members of staff attending
Electricity and Wi-Fi available upon request
PLUS: Inserts into 2, 000 Freshers’ Goodie Bags FREE
Prime site stall £2,000
reFRESHERS FAIR
Purchase a standard stall for reFreshers FairJanuary 2014 now for HALF PRICE.
REDUCED RATES
National company £250
Local company £150
Charity & Healthcare £100
Offer valid only with purchase of Freshers’ Week Standard, Premiumor Prime Stall.
EARLY BIRD RATE
GET A 10% DISCOUNT ON ANY TRADE FAIR STALL BOOKINGS IF YOU BOOK BEFORE1ST JUNE 2013.
(excluding reFreshers Fair)
05 TRADE FAIR
60% of students rank freebies as the number one reasonto attend Trade Fair.
(BAM Freshers’ Report 2012)
All prices are exclusive of VAT except Stall Hires (including Trade Fair stalls) which are VAT free.
FRESHERS’ WEEK MEDIA PACK
EUSA ADVERTISING & SALES
T: 0131 651 4572W: www.eusa.ed.ac.uk
OUTDOORPROMOTIONS
Bristo Square is located in central campus and is a main thoroughfare for students and the community. It is the perfect place to host your promotion and attract attention.
Please contact us for more information.
Prices from £1,500
EARLY BIRD OFFER - RECEIVE A 10% DISCOUNT IF YOU BOOK BEFORE 1ST JUNE 2013
BOOKING DEADLINE: 2ND SEPTEMBER 2013
FLYER / PRODUCT*DISTRIBUTION
Don’t worry about staff costs - we can distributemarketing material on your behalf in ourStudent Union.
£150 per day up to 1,000 items
BOOKING DEADLINE: 2ND SEPTEMBER 2013
* Rates may vary depending upon the size of product to be distributed.
06 PROMOTIONAL OPPORTUNITIES
The staff were all friendly, helpful and made the set up run as smoothly aspossible.
Thank you!Wowcher.co.ukFreshers’ Trade Fair 2012
All prices are exclusive of VAT except Stall Hires (including Trade Fair stalls) which are VAT free.
FRESHERS’ WEEK MEDIA PACK
EUSA ADVERTISING & SALES
T: 0131 651 4572W: www.eusa.ed.ac.uk
PLASMA SCREENS
Situated in prime locations throughout the4 student union buildings, our 12 plasma screens are a great way to get attention.
RATES FOR SEPTEMBER 2013
1 Week £250 2 Weeks £350
3 Weeks £450 4 Weeks £550
BOOKING DEADLINE: 2ND SEPTEMBER 2013
Artwork dimensions and requirements:1360px (w) x 768px (h), supplied in full colour 72 dpi jpeg file with5 mm safe area on all edges
07 PROMOTIONAL OPPORTUNITIES
Footfall was super all day – welladvertised.Festival and King’s TheatresFreshers’ Trade Fair 2012
We were very pleased . . .Royal Scottish OrchestraFreshers’ Trade Fair 2012
Excellent.Endsleigh InsuranceFreshers’ Trade Fair 2012
FRESHERS’ WEEK MEDIA PACK
VOLUNTEER T-SHIRTSPONSORSHIP
Logo will appear on Freshers’ Week Volunteer T-Shirts who participate in all Freshers’ Week activities as well as EUSA Staff Freshers’ Week T-Shirts.
£1,800 (over 250 EUSA Volunteers and Staff)
BOOKING DEADLINE: 2ND AUGUST 2013
EUSA ADVERTISING & SALES
T: 0131 651 4572W: www.eusa.ed.ac.uk
All prices are exclusive of VAT except Stall Hires (including Trade Fair stalls) which are VAT free.
EVENTSPONSORSHIP
Regular sell out club nights of up to 1200 students attending.Please contact us for details and rates.
08 PROMOTIONAL OPPORTUNITIES
Over 50,000students from Edinburgh’s other universities and colleges are also frequent usersof our facilities.
All prices are exclusive of VAT except Stall Hires (including Trade Fair stalls) which are VAT free.
FRESHERS’ WEEK MEDIA PACK
EUSA ADVERTISING & SALES
T: 0131 651 4572W: www.eusa.ed.ac.uk
FRESHERS’ WEEKWEBSITE BANNER
The Freshers’ Week website is the most visited of our websites with over 25,000 weekly views.
3 rotating ad slots available £1,250 each
Adverts live from mid-July to end of September 2013.
EUSA SOCIALMEDIA
Promote your business on our Social Media channels during the largest growth periods of July, August and September.
Facebook / Twitter social sites £100 per post
Maximum 2 commercial posts available each week on our Facebook and Twitter pages ensures your ad gets noticed.*
* Restrictions apply.
WELCOME EMAIL
Be the first featured ad as part of the ‘Welcome Email’ sent directly to all students the first week they return. Featuring click through capability to your company website.
HTML Email £800
Artwork dimensions and requirements:600px (w) x 105px (h), supplied in full colour 72 dpi jpeg.
09 DIGITAL MEDIA
All prices are exclusive of VAT except Stall Hires (including Trade Fair stalls) which are VAT free.
FRESHERS’ WEEK MEDIA PACK
The Freshers’ Week website receives over 25,000 page views every week
[Website live: July-September]
EUSA ADVERTISING & SALES
T: 0131 651 4572W: www.eusa.ed.ac.uk
SURVIVAL GUIDE
Why not promote to the students before they even arrive?
The Survival Guide is posted directly to new students as part of their Freshers’ Pack. (7000 Copies)
This is the only advertising opportunityavailable in the Freshers’ Pack.
Students refer to this guide during the entire academic year as it contains information on academic, wellbeing and social affairs.
ADVERTISING OPTIONS
Inside Back Cover210mm(w) x 148.5mm(h)
Full Page210mm(w) x 148.5mm(h)
Half Page148.5mm(w) x 105mm(h)
Artwork requirements:Artwork should be supplied in full colour, 300dpi eps, tif or pdf file.
£1800
£1500
£800
10 PRINT ADVERTISING
In 2012, the average student annually spent:
AccommodationFoodLeisureUtility BillsClothesBooks & EquipmentDaily TravelLaundry & ToiletriesTravelling Home Household GoodsInsurance
TOTAL SPEND £9,254(excluding tuition)
* Based on full time students studying in HE institutions (source unistats.direct.gov.uk) using The LV Cost of University Study 2012 (sample size 2010 across the top 40 UK Universities)
[BAM Freshers’ Report 2012]
£4,159£1,440£1,311
£616£396£344£332£241£151 £135£129
All prices are exclusive of VAT except Stall Hires (including Trade Fair stalls) which are VAT free.
FRESHERS’ WEEK MEDIA PACK
EUSA ADVERTISING & SALES
T: 0131 651 4572W: www.eusa.ed.ac.uk
THE STUDENT
Special Freshers’ Week edition of ‘The Student‘ newspaper.
The Freshers’ Week edition will be released on Tuesday 10th September 2013 and every week of term after that.
It will also be distributed at the Clubs and Societies Fair on Wednesday 11th and Thursday 12th September 2012 as well as at its termtime locations.
KEY FACTS
With 125 year history, The Student is an independent weekly 32 page newspaper covering a wide range of features and guides to what’s on in Edinburgh.
4000 copies to be distributed in all main university and Student Union buildings as well as local businesses and student hotspots around the centre of Edinburgh.
BOOKING DEADLINE: 23RD AUGUST 2013
ARTWORK DEADLINE: 4TH SEPTEMBER 2013
ADVERTISING OPTIONS
Full Wrap (front, back and 2 inside pages)270mm (w) x 335mm (h) x 4 pages
Back Page270mm (w) x 335mm (h)
Inside Front 270mm (w) x 335mm (h)
Full Page 270mm (w) x 335mm (h)
Front Page Banner 270mm (w) x 60mm (h)
Half Page 270mm (w) x 167mm (h)
Quarter Page 105mm (w) x 131mm (h)
Quarter Page Column 50mm (w) x 295mm (h)
Banner 270mm (w) x 60mm (h)
Eighth Page 105mm (w) x 70mm (h)
THE STUDENT OFFERS 30% DISCOUNT FOR CHARITIES AS WELL AS DISCOUNTS FOR REPEAT ADVERTISING, UNIVERSITIES AND COLLEGES.
Artwork requirements:Artwork should be supplied in full colour, 300dpi eps, tif or pdf file.
£3700
£1095
£1095
£895
£550
£550
£325
£325
£325
£195
11 PRINT ADVERTISING
All prices are exclusive of VAT except Stall Hires (including Trade Fair stalls) which are VAT free.
FRESHERS’ WEEK MEDIA PACK
EUSA ADVERTISING & SALES
T: 0131 651 4572W: www.eusa.ed.ac.uk
There are over 11,000 international students representing over 140 countries at The University of Edinburgh.
(The University of Edinburgh Factsheet 2011/2012)
THE JOURNAL
Special Freshers’ Week edition of The Journal newspaper.
The Freshers’ Week Edition will be released on Wednesday 11th September and will also be distributed at the Clubs and Societies Fair on Wednesday 11th and Thursday 12th September 2012 as well as at its regular term time locations.
The Journal also has a Glasgow edition distributed across three Universities and 10 further education Colleges. Please inquire if you would like to advertise in the Glasgow edition. Special offers available on ad bookings for both the Edinburgh & Glasgow editions.
KEY FACTS
Independent fortnightly 32 page newspaper covering a wide range of features and guides to what’s on in Edinburgh and Glasgow.
8000 copies distributed (including hand-to-hand distribution) in all four Edinburgh Universities as well as Edinburgh College.
BOOKING DEADLINE: 23RD AUGUST 2013
ARTWORK DEADLINE: 4TH SEPTEMBER 2013
ADVERTISING OPTIONS
EDINBURGH EDITION
Full Page265mm (w) x 330mm (h)
Three Quarter Page211mm (w) x 250mm (h)
Half Page265mm (w) x 160mm (h)
Tall100mm (w) x 330mm (h)
Banner260mm (w) x 60mm (h)
Quarter Page130mm (w) x 160mm (h)
Eighth Page130mm (w) x77mm (h)
THE JOURNAL OFFERS 15% DISCOUNT FOR CHARITIES AS WELL AS DISCOUNTS FOR REPEAT ADVERTISING, UNIVERSITIES AND COLLEGES.
Artwork requirements:Artwork should be supplied in full colour, 300dpi eps, tif or pdf file.
£925
£630
£550
£550
£375
£375
£200
12 PRINT ADVERTISING
The University of Edinburgh is the third most popular in the UK by volume of applicants.
(UCAS Applications Digest - January 2012)
All prices are exclusive of VAT except Stall Hires (including Trade Fair stalls) which are VAT free.
FRESHERS’ WEEK MEDIA PACK
EUSA ADVERTISING & SALES
T: 0131 651 4572W: www.eusa.ed.ac.uk
If you are interested in more than one advertising channel during Freshers’ Week please let us know and we will be happy to tailor a package according to your budget and interests.
EUSA offers additional marketing opportunities to external companies and organisations throughout the year featured in our Term Time Media and Sponsorship opportunities. If you require further information please contact us and we will be happy to answer any enquiries you may have.
Opportunities range from print and online media to onsite student engagement and we can tailor promotional packagesto meet your business needs.
For bookings and enquiries please contact:
Irina NavolochnayaAdvertising & Sales Executive, EUSA
T: 0131 651 4572E: [email protected]: www.eusa.ed.ac.uk
Edinburgh University Students' Association (EUSA) is a charitable body registered in Scotland under registration Number SC015800.
13 FRESHERS’ WEEK MEDIA PACK
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