it’s changing the way we all communicate....SOCIALmedia
it’s changing the way we advertise...SOCIALmedia
It’s the migration of human social behavior online. WHAT IS IT?
It’s the new happy hour
As big as the Super Bowl AudienceIt’sEVERYDAY!50MM+ Active Facebook Users Everyday. Source: Facebook
It’sHERE TO STAY
but something’s
MISSING
online remains
VIRTUAL
the physical link between social media and
isn’t thereIN-PERSON
NOWuntil
enter the missing link...
Foursquare is a location based service social networking game. translation
it’s a game that you play with your friends that uses your phone’s GPS which rewards you for exploring cities
answering
WHEREare you RIGHT NOW...
250,000 active users
GROWING60% month over month
with a
GLOBAL reach
explore. share. compete.GET OUT
how’s it
WORK?
Travel. Check-In. Tell friends.
Earn points
+5 pts: Discovering a new place+2 pts: Going out 2 nights in a row+4 pts: 4 stops in a night+6 pts: Bringing 6 friends
WHYwhat’s the point for USERS?
It’s about competition
Crunked: Discovering a new place
Superstar: 50 di!erent check-ins
Player Please!: Check-in with 3 of opposite sex
It’s about friends
Where are your friends right now?What did your friends do this weekend?Who were your friends hanging out with?Friend recommendations... “what is this place?”What’s the hot-spot around me right now?
It’s about promotions
It’s about analytics
Disclaimer: Long weekend
It’s about the inside scoop
It’s about loyalty rewards
1st check-in gets a free cokeShow us your 5th check-in, get free appetizerMayor gets a free beer
WHYwhat’s the point for restaurants?
It’s about driving in-store visits
It’s about creating loyalty
I don’t want to lose these!
WOMit’s about.....
It’s about analytics
How many people are checking into your establishment?Where were these people before?Where do they go after your establishment? What does the cycle of tra"c look like? How is the cycle of tra"c a!ected by check-in promotions?
It’s easy
FREEDid we mention it’s
for now...
DOWNLOADthe widget for your website
PROMOTEput foursquare postings everywhere
in-restaurant. online. outside
DOWNLOAD ITbut before ANYTHING
learn by immersion
Follow me on Twitter: @christu!Add me as a friend on facebook: /ctu!
DON’T add me on foursquare because I’ll crush you!