Foursquare 100121155044 Phpapp01
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Transcript of Foursquare 100121155044 Phpapp01
As big as the Super Bowl AudienceIt’sEVERYDAY!50MM+ Active Facebook Users Everyday. Source: Facebook
it’s a game that you play with your friends that uses your phone’s GPS which rewards you for exploring cities
Earn points
+5 pts: Discovering a new place+2 pts: Going out 2 nights in a row+4 pts: 4 stops in a night+6 pts: Bringing 6 friends
It’s about competition
Crunked: Discovering a new place
Superstar: 50 di!erent check-ins
Player Please!: Check-in with 3 of opposite sex
It’s about friends
Where are your friends right now?What did your friends do this weekend?Who were your friends hanging out with?Friend recommendations... “what is this place?”What’s the hot-spot around me right now?
It’s about loyalty rewards
1st check-in gets a free cokeShow us your 5th check-in, get free appetizerMayor gets a free beer
It’s about analytics
How many people are checking into your establishment?Where were these people before?Where do they go after your establishment? What does the cycle of tra"c look like? How is the cycle of tra"c a!ected by check-in promotions?