Modern Marketer is an explorer: a person who explores the marketing cloud; an adventurer.

4 Pillars of Modern Marketing

LinkedIn connects talent with opportunity at massive scale

Fundamentally transforming the way the world works

Scalable Infrastructure Changes in User Behavior

Our Mission. Connect the world’s professionals to make

them more productive and successful

LinkedIn connects talent with opportunity at massive scale

277M+ Members Worldwide Growing at more than two members per second

90% of Fortune 100 companies use LinkedIn to hire, to market or to sell

Our Vision. Create economic opportunity for every

professional in the world

Marketing Revolution

Communication Revolution

Talent

12

4 Pillars of Modern Marketing

Lifecycle Operations Insights

Talent

The Driving Force for Success

Result, Leverage & Leadership

Thinking outside the box

Lifecycle

buy own

awareness education

consideration

preference

adoption

champion

advocacy

5 1 2

3

4 7

6

Customer Infinite loop

Operations

If you are not embarrassed by the first version of your product, you’ve

launched too late.

“ “ - Reid Hoffman,

Linkedin Founder

ACME Seat Holder move Sep 16 John S, a former seat holder at XYZ Co, took a new position at ACME

Event Sep 12 Stephanie D attended a seminar (LTS_PS_130902_TBI_Sydney)

Blog visit Sep 7 Bob M visited talent.linkedin.com/blog

Account Score Sep 15 ACME has increased Linkedin activity that indicates buying behavior

Insights

Big data

Information Why did it happened?

Data What happened?

Information Why did it happened?

Data What happened?

Knowledge What will happen?

Intelligence What is the best

that could happen?

Big smart data

“If you can’t measure it, you can’t improve it.” - P. Drucker

Ferdinand Magellan was a Portuguese explorer who became known for having organized

the first circumnavigation of the Earth (1521).

Modern Marketer is an explorer: a person who explores the marketing cloud; an adventurer.

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