Four Pillars to Modern Marketing
29
Modern Marketer is an explorer: a person who explores the marketing cloud; an adventurer.
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As marketers, we dream of developing a one-to-one relationship with our suspects, prospects, and customers to deliver the right content through the right channel at the right time in the buyer’s journey, all while leveraging technology that keeps the buyer front and center. This deck addresses the four pillars to reaching this dream—talent, data, automation, and enablement—to help you develop a winning modern marketing practice for your organization.
Transcript of Four Pillars to Modern Marketing
Modern Marketer is an explorer: a person who explores the marketing cloud; an adventurer.
4 Pillars of Modern Marketing
LinkedIn connects talent with opportunity at massive scale
Fundamentally transforming the way the world works
Scalable Infrastructure Changes in User Behavior
Our Mission. Connect the world’s professionals to make
them more productive and successful
LinkedIn connects talent with opportunity at massive scale
277M+ Members Worldwide Growing at more than two members per second
90% of Fortune 100 companies use LinkedIn to hire, to market or to sell
Our Vision. Create economic opportunity for every
professional in the world
Marketing Revolution
Communication Revolution
Talent
12
4 Pillars of Modern Marketing
Lifecycle Operations Insights
Talent
The Driving Force for Success
Result, Leverage & Leadership
Thinking outside the box
Lifecycle
buy own
awareness education
consideration
preference
adoption
champion
advocacy
5 1 2
3
4 7
6
Customer Infinite loop
Operations
If you are not embarrassed by the first version of your product, you’ve
launched too late.
“ “ - Reid Hoffman,
Linkedin Founder
ACME Seat Holder move Sep 16 John S, a former seat holder at XYZ Co, took a new position at ACME
Event Sep 12 Stephanie D attended a seminar (LTS_PS_130902_TBI_Sydney)
Blog visit Sep 7 Bob M visited talent.linkedin.com/blog
Account Score Sep 15 ACME has increased Linkedin activity that indicates buying behavior
Insights
Big data
Information Why did it happened?
Data What happened?
Information Why did it happened?
Data What happened?
Knowledge What will happen?
Intelligence What is the best
that could happen?
Big smart data
“If you can’t measure it, you can’t improve it.” - P. Drucker
Ferdinand Magellan was a Portuguese explorer who became known for having organized
the first circumnavigation of the Earth (1521).
Modern Marketer is an explorer: a person who explores the marketing cloud; an adventurer.
©2014 LinkedIn Corporation. All Rights Reserved.
