FOR IMMEDIATE RELEASE PRESS INFORMATION
www.hasselblad.comPress contact: Kathryn Thompson at Neville McCarthy Associates | T: + 44 (0)20 7940 2900 | E:[email protected] Georgina Hannam at Neville McCarthy Associates | T: +44 (0)20 7940 2900 | E: [email protected]
Hasselblad partners with Fotografiska in Stockholm to open its first Hasselblad branded store
On 30th June Hasselblad will be opening its first own retail store. The store will be located at Fotografiska in Stockholm, a centre for contemporary photography. The Hasselblad store will be home to a full range of Hasselblad cameras, lenses and products, while encouraging visitors to explore the Hasselblad brand.
Hasselblad and Fotografiska represent and showcase the world’s best photography. The collaboration will enable Hasselblad and Fotografiska to provide access to a full range of Hasselblad cameras, while also sharing their joint knowledge on the expertise and art of photography. The two companies will also partner to host inspirational photography workshops to help develop both amateur and professional photographers’ skills.
Johan Åhlén, Chief Marketing Officer of Hasselblad, said: “Our cameras were born from a love of photography and we are excited to partner with Fotografiska to spread our passion and inspire a more conscious world through the power of photography. Our new store and workshops represent our commitment to Hasselblad users and our desire to enhance the future of photography.”
Per Broman, founder of Fotografiska, said: “We are honoured to collaborate with an iconic Swedish camera brand like Hasselblad on the opening of its first store. We share the same values and devotion for photography and together with Hasselblad’s renowned technical excellence and creative vision, we aim to welcome photography enthusiasts around the world. It is a perfect match for our 535 000 guests who visit us every year for inspiration via the very inclusive art form of photography.”
The shop will be located at the entrance of Fotografiska, an international meeting place where everything revolves around photography. The museum has an exhibition space of 2,500 square meters, and features four major exhibitions per year and approximately 15-20 minor exhibitions. Past exhibitions have showcased the work of Annie Leibovitz, David LaChapelle, Anton Corbijn as well as Hasselblad ambassador’s Erik Johansson, Hans Strand and Cooper & Gorfer.
To discover more about the collaboration, visit fotografiska.se/Hasselblad.
Gothenburg, Sweden – 27th June 2017
www.hasselblad.comPress contact: Kathryn Thompson at Neville McCarthy Associates | T: + 44 (0)20 7940 2900 | E:[email protected] Georgina Hannam at Neville McCarthy Associates | T: +44 (0)20 7940 2900 | E: [email protected]
FOR IMMEDIATE RELEASE PRESS INFORMATION
About Hasselblad
Founded in 1941, Hasselblad is the leading manufacturer of medium format cameras and lenses. Hasselblad cameras
are renowned for their iconic ergonomic design, uncompromising image quality and Swedish craftsmanship. For over
half a century Hasselblad cameras have captured some of the world’s most iconic images – including the first landing
on the moon - and helped shape the way we look at the world through genuine photographic artistry. Trusted by NASA
and used by the greatest photographers in the world, Hasselblad continues to create products with uncompromising
image quality that inspire.
The Hasselblad H Camera System with its professional lens family and unique advancements is widely acknowledged
as the most comprehensive digital camera system of its kind available today. Hasselblad was the first to launch the
fully integrated medium format camera system incorporating the latest in CMOS sensor technology. In 2016 Hasselblad
launched the H6D, a technological feat with an all new electronic platform, delivering superior craftsmanship and
image quality. Later the same year, Hasselblad introduced the world’s first compact mirrorless digital medium format
camera – the X1D
Headquartered in Gothenburg, Sweden, Hasselblad is a global brand with offices in New York, London, Tokyo, Paris,
Copenhagen and Hamburg with distributors throughout the world.
For more information, visit Hasselblad online: www.hasselblad.com Follow Hasselblad on Instagram: www.instagram.com/hasselblad_official Follow Hasselblad on Facebook: www.facebook.com/hasselbladFollow Hasselblad on Twitter: www.twitter.com/hasselbladFollow Hasselblad on LinkedIn: www.linkedin.com/company/hasselbladFollow Hasselblad on YouTube: www.youtube.com/hasselbladofficialFollow Hasselblad on Weibo: www.weibo.com/hasselbladofficial
www.hasselblad.comPress contact: Kathryn Thompson at Neville McCarthy Associates | T: + 44 (0)20 7940 2900 | E:[email protected] Georgina Hannam at Neville McCarthy Associates | T: +44 (0)20 7940 2900 | E: [email protected]
FOR IMMEDIATE RELEASE PRESS INFORMATION
About Fotografiska
Fotografiska opened to the public in May 2010, with an exhibition by legendary photographer Annie Leibovitz and
is one of the world’s largest venues for photography. No ordinary museum, Fotografiska is an international vibrant
meeting place with inspiring world-class photography exhibitions at its heart and core.
Fotografiska’s mission to make accessible both established and cutting-edge photography, for knowledge and to
experience the infinite expressions and meanings of photography. We have shown more than 150 exhibitions to date,
including the work of iconic masters such as David LaChapelle, Helmut Newton, Sarah Moon and Andres Serrano, but
also exhibit new upcoming photographers.
Our 6,500 square metres century-old building, originally designed as a customs house, also houses our internationally
awarded restaurant, inspiring event spaces, an acclaimed academy and a shop featuring an extensive selection of
photographic books.
We welcome over 535,000 guests per year; we have 10,000+ members, 800+ events, 2,000,000 website visitors,
give 180 photography courses annually and have now also started F Nation, a school with courses for professionals
where you “Become the best version of yourself” via art, business& tec.
We are one of the world’s leading art institutions on social media with over 300,000 fans on Facebook and 145,000
followers on Instagram.
Fotografiska is a force of positive influence on society, inspiring a more conscious world. Therefore is our price winning
food&beverage focused on no waste and saving the planet through serving vegetables with added meat, instead of the
opposite. The result: Our restaurant has been named the second-best museum restaurant in the world and our chef
Paul Svensson is on the very honourable Plant Forward Global 50-list.
Follow Fotografiska on Instagram: https://www.instagram.com/fotografiskaFollow Fotografiska on Facebook: https://www.facebook.com/fotografiska
www.hasselblad.comPress contact: Kathryn Thompson at Neville McCarthy Associates | T: + 44 (0)20 7940 2900 | E:[email protected] Georgina Hannam at Neville McCarthy Associates | T: +44 (0)20 7940 2900 | E: [email protected]
PRESS INFORMATION
This press release and image material can be found online at the Hasselblad Press Lounge atwww.hasselblad.com/press
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