FACC Professional Education Academy 2009 ● Orlando, FloridaCollaborative Information &
Communication Technologies
BEVCom ● aheadofideas.comPublic affairs and Civic Engagement for the 21st Century
October 15, 2009
October 15, 2009
Learning Objectives
• Discussion of the basics & concepts surrounding the Web, social media and Gov 2.0
• Considerations (legal and political) for developing goals for transparency, citizen engagement and inter-departmental cooperation, i.e., (int/ext communication and collaboration)
• What you should be doing now for your agencies and citizens
• Understanding of the challenges, obstacles and opportunities that exist to advance online democracy and governance
• What challenges can I solve now
BEVComaheadofideas.com
Public affairs and Civic Engagement for the 21st Century
FACC Professional Education Academy 2009 • Orlando, Florida
October 15, 2009
Terminology
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Public affairs and Civic Engagement for the 21st Century
FACC Professional Education Academy 2009 • Orlando, Florida
October 15, 2009
Hypothesis (Citizen Perspective)
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Public affairs and Civic Engagement for the 21st Century
FACC Professional Education Academy 2009 • Orlando, Florida
Due to unsatisfactory behavior of elected and
appointed officials and perceived lack of access to,
and attention and response from government to their
constituents, citizen approval rating for government
and its leaders is low indicated by their apathy,
distrust, insecurity and lack of participation.
October 15, 2009
Hypothesis (Government Perspective)
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Public affairs and Civic Engagement for the 21st Century
FACC Professional Education Academy 2009 • Orlando, Florida
Due to the level of criticism and the lack of participation
or intellectual response shown by citizens in public
policy matters, government displays skepticism and
reluctance to increase interaction with constituents
especially through unknown, untested new
communication technology. Apathy, distrust and
insecurity to connect to and collaborate with
constituents is the result.
October 15, 2009
Existing Factors
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Public affairs and Civic Engagement for the 21st Century
FACC Professional Education Academy 2009 • Orlando, Florida
• Public policy making and legislative processes legally and politically require the input and feedback of citizens
• Historical and traditional methods for public engagement in government processes have diminished in their effectiveness.
• In the absence of the collective or a representative voice, special interest groups have advanced their influence and their agendas.
Question: Does more information lead to more informed decision making?
October 15, 2009
Why the Web and social media are critical for advancing and sustaining democratic
processes. (1 of 2)
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Public affairs and Civic Engagement for the 21st Century
FACC Professional Education Academy 2009 • Orlando, Florida
1. A Sea Change – Transformation around peoples’ preferences and
expectations for communication and for accessing and sharing
information
2. The expanding chasm between citizens and government will not be
narrowed through conventional or traditional forms of engagement
3. The growing complexity of public policy making in a nation of growing
diversity
4. Citizen distractions to and competition for their attention and time
impede on their interest or opportunity to participate in their
government.
October 15, 2009
Why the Web and social media are critical for advancing and sustaining democratic
processes. (2 of 2)
BEVComaheadofideas.com
Public affairs and Civic Engagement for the 21st Century
FACC Professional Education Academy 2009 • Orlando, Florida
5. Special interest dominance and influence that permeates public policy making today will accelerate and amplify with the Internet and Web 2.0.
6. Traditional Government-Citizen engagement –how citizens and government interact– is not being carried out online
7. Moving from communication as transaction to collaboration as interaction
8. Capturing all the conversations: formal and informal
9. Redefining public comment and accountability with the Internet and the Millennial generation?
10. The need for Replication versus Reinvention
October 15, 2009
1. A Sea Change – Transformation of preferences and expectations (Cradle to
Grave)
BEVComaheadofideas.com
Public affairs and Civic Engagement for the 21st Century
FACC Professional Education Academy 2009 • Orlando, Florida
October 15, 20092. The Chasm between citizens and
government
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Public affairs and Civic Engagement for the 21st Century
FACC Professional Education Academy 2009 • Orlando, Florida
1950 2009
2008 – 56.8%
2004 – 37.1%
October 15, 20093. Growing Complexity of Public Policy
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Public affairs and Civic Engagement for the 21st Century
FACC Professional Education Academy 2009 • Orlando, Florida
October 15, 2009
4. Citizen Distractions for Engaging Government
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Public affairs and Civic Engagement for the 21st Century
FACC Professional Education Academy 2009 • Orlando, Florida
October 15, 2009
5. Special Interest Influence
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Public affairs and Civic Engagement for the 21st Century
FACC Professional Education Academy 2009 • Orlando, Florida
Representative Democracy?
October 15, 2009
6. Traditional Government Citizen Engagement Centric
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Public affairs and Civic Engagement for the 21st Century
FACC Professional Education Academy 2009 • Orlando, Florida
Content
Access
Collaboration
October 15, 2009
6. Traditional Government Citizen Engagement Centric
BEVComaheadofideas.com
Public affairs and Civic Engagement for the 21st Century
FACC Professional Education Academy 2009 • Orlando, Florida
Content
Access
Collaboration
October 15, 2009
7. Communication: Interaction versus Transaction
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Public affairs and Civic Engagement for the 21st Century
FACC Professional Education Academy 2009 • Orlando, Florida
October 15, 2009
8. Capturing Formal Communication
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Public affairs and Civic Engagement for the 21st Century
FACC Professional Education Academy 2009 • Orlando, Florida
The Traditional Town Hall Meeting
• Issue
• Event
• Program
• Policy
• Project
Formal Public Comment with attribution. Informal, one-on-one dialog also possible
October 15, 2009
8. Capturing Informal Communication
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Public affairs and Civic Engagement for the 21st Century
FACC Professional Education Academy 2009 • Orlando, Florida
October 15, 2009
8. Capturing Informal and Formal Communication
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Public affairs and Civic Engagement for the 21st Century
FACC Professional Education Academy 2009 • Orlando, Florida
School
Hedge
Barber
Church
Party
Soccer
News Media
Govt Forum
Work
Gym
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Public affairs and Civic Engagement for the 21st CenturyFACC Professional Education Academy 2009 • Orlando, Florida
8. Capturing Informal and Formal Communication
October 15, 2009
8. Web 2.0 can capture both forms of dialog
BEVComaheadofideas.com
Public affairs and Civic Engagement for the 21st Century
FACC Professional Education Academy 2009 • Orlando, Florida
School
Hedge
Barber
ChurchParty
Soccer News
Gym
Public Forum
October 15, 20099. Redefining Public Comment
BEVComaheadofideas.com
Public affairs and Civic Engagement for the 21st Century
FACC Professional Education Academy 2009 • Orlando, Florida
Real versus Virtual / Attributed versus Anonymous
October 15, 2009
10. Replication instead of Reinvention
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Public affairs and Civic Engagement for the 21st Century
FACC Professional Education Academy 2009 • Orlando, Florida
• Processes
• Standards
• Procedures
October 15, 2009
Putting the Solutions to Work (1 of 2)
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Public affairs and Civic Engagement for the 21st Century
FACC Professional Education Academy 2009 • Orlando, Florida
1. What’s the Strategy? Goal?
2. Legal Challenges – Transparency, Open Records
3. Political Challenges for agencies and individuals
4. Your role is to manage not control
5. How important is Moderation, Attribution, Validation ?
6. What’s the cost?
7. Open Source, Proprietary or Build Your Own
October 15, 2009
Putting the Solutions to Work (2 of 2)
BEVComaheadofideas.com
Public affairs and Civic Engagement for the 21st Century
FACC Professional Education Academy 2009 • Orlando, Florida
8. What business model to use?- Your own- Existing social network (MySpace, YouTube, Face Book) - Third party facilitator
9. Employee policies interacting in your online environment or in other social networks
10. Where can collaborative technologies be effective in governing (Internally and Externally)
11. How do you measure?
October 15, 2009
1.What’s the Strategy? Goal?
BEVComaheadofideas.com
Public affairs and Civic Engagement for the 21st Century
FACC Professional Education Academy 2009 • Orlando, Florida
Web 2.0 Checklist
• Define your project and audience
• Make your pitch
• Get support from executive staff
• Get support from IT
• Dedicate staff time
• Decide how to handle comments
• Ethical considerations
• Know when to call it quits or a success
October 15, 2009
2. Legal Challenges – Transparency, Open Records
BEVComaheadofideas.com
Public affairs and Civic Engagement for the 21st Century
FACC Professional Education Academy 2009 • Orlando, Florida
Transparent or Translucent?
Challenge to create policies that will provide the boundaries and general rules of engagement
Disclosure + Dialog
“If I don’t know who you are, I don’t care what you have to say.”
October 15, 2009
3. Political Challenges for agencies and individuals
BEVComaheadofideas.com
Public affairs and Civic Engagement for the 21st Century
FACC Professional Education Academy 2009 • Orlando, Florida
Target Audience
• Increase external awareness of your agency or administration and its activities and services (The advantage of incumbency)
• Diversify dialog about agency activities and goals
• Better internal understanding of new technologies
• Internal creativity and willingness to experiment
• Peer or industry recognition
Benefits:
October 15, 2009
4. Your role is to manage not control
Lifeguard or Cat Herder?
BEVComaheadofideas.com
Public affairs and Civic Engagement for the 21st Century
FACC Professional Education Academy 2009 • Orlando, Florida
Identify internal and external processes you can apply collaborative technologies (Web 2.0) today that improve governance.
What services could be improved and how?
How can you save money and how much?
Generate internal buy-in and great ideas that increase morale?
Make can you build citizenship and improve public participation?
October 15, 2009
5. How important is Moderation, Attribution, Validation ?
BEVComaheadofideas.com
Public affairs and Civic Engagement for the 21st Century
FACC Professional Education Academy 2009 • Orlando, Florida
6. What’s the cost? (Think Investment)
7. Open Source, Proprietary or Build Your Own
October 15, 2009
8. What business model to use?
BEVComaheadofideas.com
Public affairs and Civic Engagement for the 21st Century
FACC Professional Education Academy 2009 • Orlando, Florida
1. Your own: www.ourcityname.gov Option to build site as a community or
include it in your existing site
2. Existing social network
3. Third party facilitator
October 15, 2009
9. Employee Policies
BEVComaheadofideas.com
Public affairs and Civic Engagement for the 21st Century
FACC Professional Education Academy 2009 • Orlando, Florida
“The social networking sites are not the problem. It’s the employees who are the problem.”
Consider existing policies for use of telephones, email also used for personal and business
October 15, 2009
10. How do you measure?
BEVComaheadofideas.com
Public affairs and Civic Engagement for the 21st Century
FACC Professional Education Academy 2009 • Orlando, Florida
You are a community. Act like one on the Web.
The Value
• Improving Reputation and Relationships (see hypothesis)
Q: If you were to celebrate 100% success a year from now, what would be different about your organization?
Engagement Relationships R O I
October 15, 2009
The “3 Ships” of Democracy
BEVComaheadofideas.com
Public affairs and Civic Engagement for the 21st Century
FACC Professional Education Academy 2009 • Orlando, Florida
Citizenship – The role of citizens and civic participation
Leadership – The role of directors, elected officials
Stewardship – The role of government employees
DiscussiDiscussionon
October 15, 2009
The Municipal Clerk as an agent of change for
Online Government
BEVComaheadofideas.com
Public affairs and Civic Engagement for the 21st Century
FACC Professional Education Academy 2009 • Orlando, Florida
• What are the communication & information needs and wants of your citizens AND of your public officials?
• Why would citizens and public officials come to or join the community? Access to data, people and communication: To learn and to be heard
• Remember Tactics Before Tools
• Ask your citizens – Engage them (early)
• Be the Trustee for the public and for your government
October 15, 2009
Learning Objectives – Did we cover them?
BEVComaheadofideas.com
Public affairs and Civic Engagement for the 21st Century
FACC Professional Education Academy 2009 • Orlando, Florida
• Discussion of the basics & concepts surrounding the Web, social media and Gov 2.0
• Considerations (legal and political) for developing goals for transparency, citizen engagement and inter-departmental cooperation, i.e., (int/ext communication and collaboration)
• What you (c)(sh)ould be doing now for your agencies and citizens
• Understanding of the challenges, obstacles and opportunities that exist to advance online democracy and governance
• What challenges can I solve now
October 15, 2009
You made it!
Thank you for your time, attention and input!
BEVComaheadofideas.com
Public affairs and Civic Engagement for the 21st Century
FACC Professional Education Academy 2009 • Orlando, Florida
Dan Bevarly
Bevarly Communications (BEVCom)
www.aheadofideas.com
Twitter: @dbevarly
LinkedIn: dbevarly
239 . 823 . 1811
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