The Target MarketMen and women who live athletic, outdoor lifestyles.
Low budget = Less consumption Ages 18-35
Be conscious about your consumption:
By buying Patagonia’s product you are supporting a company that cares about you and the environment
THE BIG IDEA
THE GREEN FLEECE
• Environment• Patagonia• Sustainable• Living sustainable• Rock climbing• Surfing,• Outdoors• Environmental blog.