Final Presenation: Kaitlynn Graham
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SUSTAINABLE. DURABLE. COMFY. Patagonia’s Unique Digital Strategy
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Transcript of Final Presenation: Kaitlynn Graham
The Target MarketMen and women who live athletic, outdoor lifestyles.
Low budget = Less consumption Ages 18-35
Be conscious about your consumption:
By buying Patagonia’s product you are supporting a company that cares about you and the environment
THE BIG IDEA
THE GREEN FLEECE
• Environment• Patagonia• Sustainable• Living sustainable• Rock climbing• Surfing,• Outdoors• Environmental blog.