© 2012 TBG Digital

@JeremyWaiteHead of Social Strategy

© 2012 TBG Digital

#figaroconference

© 2012 TBG Digital

What’s the ROI of your dog?

Return on InvestmentReturn on ImpressionsReturn on InteractionsReturn on InnovationReturn on Ignorance

© 2012 TBG Digital

85% of people in social media have worked in it for lessthan 2 years.

#SocialMediaUnicorn

© 2012 TBG Digital

46% of fans who ‘LIKE’ a brandpage never want to receive MARKETING messagesfrom them.

© 2012 TBG Digital

“96%” of fans who visit a Facebook page NEVER return

© 2012 TBG Digital

Whoever tells the best stories, goes home with the most marbles.

© 2012 TBG Digital

50% of people use social media to waste time…

… so let’s give them some REALLY COOL shit

to do when they get there.

© 2012 TBG Digital

Are youRENTINGyour fans?

© 2012 TBG Digital