Figaro Presentation December 2013
31
Change the conversation / Socially. / Actually. / Digitally.
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Transcript of Figaro Presentation December 2013
Change the conversation/ Socially. / Actually./ Digitally.
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A DIFFERENT MINDSET CAN UNLOCK THE POTENTIAL OF SOCIAL
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THE PROBLEM
/// SOCIAL IS ALMOST ALWAYS A BOLT-ON
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THE CAUSE
/// ORIGINALLY SEEN AS A RELATIONSHIP MANAGEMENT CHANNEL
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OUR MINDSET
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/// SOCIAL IS ALLABOUT POTENTIAL
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/// DEVELOP RELATIONSHIPS THAT TALK BACK
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OUR MINDSET
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2
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/// ACHIEVE ADVERTISING SCALE
BUT “SMARTER”
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OUR MINDSET
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/// ALL THAT IS REQUIRED IS A CHANGE IN MINDSET
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OUR MINDSET
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/// OUR MODEL
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OUR APPROACH
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RM APPROACH
ADVERTISING APPROACH
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/// OUR MODEL
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OUR APPROACH
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RM APPROACH
ADVERTISING APPROACH
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/// OUR MODEL
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OUR APPROACH
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+RM APPROACH
ADVERTISING APPROACH
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HOW – EVIDENCE THROUGH CASE STUDIES
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/// 5 PRINCIPLESTO BRAND BUILDING
IN SOCIAL
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APPROACH EVERY POST WITH THE CARE & ATTENTION OF A CAMPAIGN AD
#1
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HOW – EVIDENCE THROUGH CASE STUDIES
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CASE STUDY #1 NIKE
HOW – EVIDENCE THROUGH CASE STUDIES
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ELEVATE YOUR BEST CONTENT BEYOND
YOUR FISH POND
#26
HOW – EVIDENCE THROUGH CASE STUDIES
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CASE STUDY #2 SNICKERS
HOW – EVIDENCE THROUGH CASE STUDIES
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PREPARE TO ACT QUICKLY
#3
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HOW – EVIDENCE THROUGH CASE STUDIES
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CASE STUDY #3 SPECSAVERS
HOW – EVIDENCE THROUGH CASE STUDIES
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ALWAYS ADD VALUE#4
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HOW – EVIDENCE THROUGH CASE STUDIES
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CASE STUDY #4 GE 3D PRINTING
HOW – EVIDENCE THROUGH CASE STUDIES
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MEASURE IT PROPERLY, LISTEN & LEARN
#5
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HOW – EVIDENCE THROUGH CASE STUDIES
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CASE STUDY #5 TESCO MOBILE
HOW – EVIDENCE THROUGH CASE STUDIES
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HOW ARE WE BUILDING THE GLENFIDDICH BRAND
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IN SOCIAL
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PRACTISING WHAT WE PREACH
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PREPARE TO ACT QUICKLY
ALWAYS ADD VALUEMEASURE IT
PROPERLY, LISTEN AND LEARN
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234
APPROACH EACH POST WITH THE CARE AND ATTENTION OF A
CAMPAIGN AD
ELEVATE YOUR CONTENT BEYOND YOUR FISH POND
PRACTISING WHAT WE PREACH
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6
PREPARE TO ACT QUICKLY
ALWAYS ADD VALUEMEASURE IT
PROPERLY, LISTEN AND LEARN
5
1
234
APPROACH EACH POST WITH THE CARE AND ATTENTION OF A
CAMPAIGN AD
ELEVATE YOUR CONTENT BEYOND YOUR FISH POND
PRACTISING WHAT WE PREACH
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6
PREPARE TO ACT QUICKLY
ALWAYS ADD VALUEMEASURE IT
PROPERLY, LISTEN AND LEARN
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234
APPROACH EACH POST WITH THE CARE AND ATTENTION OF A
CAMPAIGN AD
ELEVATE YOUR CONTENT BEYOND YOUR FISH POND
PRACTISING WHAT WE PREACH
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6
PREPARE TO ACT QUICKLY
ALWAYS ADD VALUEMEASURE IT
PROPERLY, LISTEN AND LEARN
5
1
234
APPROACH EACH POST WITH THE CARE AND ATTENTION OF A
CAMPAIGN AD
ELEVATE YOUR CONTENT BEYOND YOUR FISH POND
PRACTISING WHAT WE PREACH
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6APPROACH EACH
POST WITH THE CARE AND ATTENTION OF A
CAMPAIGN AD
ELEVATE YOUR CONTENT BEYOND YOUR FISH POND
PREPARE TO ACT QUICKLY
ALWAYS ADD VALUEMEASURE IT
PROPERLY, LISTEN AND LEARN
5
1
234
PRACTISING WHAT WE PREACH
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6 PRACTISING WHAT WE PREACH
5
1
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APPROACH EACH POST WITH THE CARE AND ATTENTION OF A
CAMPAIGN AD
ELEVATE YOUR CONTENT BEYOND YOUR FISH POND
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LET’S CONTINUE THE CONVERSATION
DISCOVER
Email : [email protected]
/ What people are saying about you online.
// How you are talking to and engaging with fans.
/// How engaged your fans are.
Uncover potential brand building opportunities.
Change the conversation/ Socially. / Actually./ Digitally.
