Preface
Entrepreneurship is our greatest hope for radically improving our
world and tackling problems in the areas of health, transportation,
and community. Often we encounter founders with big ideas but
no idea how to raise capital and get their venture funded. From
our experiences and interviews with 75 successful founders, we
created a playbook to help more founders embark on their
entrepreneurial journey. Robyn Metcalfe and the Food+City
project is the perfect partner for us in shepherding innovation in
the basic arena of how and what we eat.
EVAN BAEHRCo-Founder of Able | Co-Author of Get Backed
We are very excited about this year's Food+City Challenge
Prize. All the startups that entered, our finalists, and our
impressive team of judges, mentors, and sponsors represent
the best of food entrepreneurship. Evan Baehr and his book,
Get Backed, is an example of the extraordinary individuals
and their ideas that make this competition both worthwhile
and valuable to our community of food entrepreneurs. After
reading Evan's book, entrepreneurs cannot help but be
successful raising funds for their venture.
ROBYN METCALFEFounder of Food + City
About Food + City
Food+City grew out of The Food Lab at The University of Texas at Austin and is directed by Dr. Robyn Metcalf. Based in Austin,
Texas, Food+City is a multimedia platform for both exploration of the global food system; it provokes fresh perspectives on the
realities of how we feed cities, inspiring and fostering action. Food + City stories, told in many forms, raise awareness of the
opportunities for improvement in our food systems and uncover the insights that will shape how we make our world sustainable.
Our mission is also manifested through the Food+City magazine (print and digital), events such as our Brown Bag Lunch Talks,
and the annual Food+City Challenge Prize, a startup competition focused on logistical challenges and opportunities. For more
information on Food+City including magazine subscriptions, please visit www.foodandcity.org. Follow and like us on Facebook
(facebook.com/foodcityorg), Twitter (@foodcityorg), and Instagram (foodcityorg).
About Able
Able exists to fund entrepreneurs growing scalable companies with the lowest cost capital available anywhere on the internet.
We partner with your friends and family to create a loan structure that delivers flexibility and low rates to help you have the
greatest chance of securing more capital and lower costs. We are eager to connect with you to see how we can help fund you
up to $500,000 starting at 6% interest.
GET PRE-QUALIFIED FOR UP TO $500,000
SEVERAL OF OUR FUNDED FOOD COMPANIES:
CHI’LANTRO FLAT TRACK COFFEE GOOD SEED BURGER BONA DEA
An excerpt from Get Backed by Evan Baehr & Evan Loomis
More information at www.getbacked.com
The Building Blocks of a Pitch Deck
CHAPTER 2
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