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Fashion Trend Forecast Spring/Summer 2014.www.sippo.ch
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l Fashion Trend Forecast S/S 2014.2
Sources/Publisher. .....................................................3
Simplicité avancée. ...................................................4Colours ....................................................................................5
Styling Trends .....................................................................6-12
Knitwear Trends ................................................................13-18
Accessories Trends...........................................................19-22
Vues fusion. .................................................................23Colours ..................................................................................24
Styling Trends ...................................................................25-32Knitwear Trends ................................................................33-37
Accessories Trends...........................................................38-41
Table of contents.Liaison virtuelle. ........................................................42Colours ..................................................................................43
Styling Trends ...................................................................44-50
Knitwear Trends ................................................................51-56
Accessories Trends...........................................................57-60
Voix poétique. ............................................................61Colours ..................................................................................62
Styling Trends ...................................................................63-69
Knitwear Trends ................................................................70-75
Accessories Trends...........................................................76-79
The Swiss Import Promotion Programme.........................80-81
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3Fashion Trend Forecast S/S 2014. l
Collezioni Trends 101
Collezioni Trends 102
Collezioni Accessori 70
Collezioni Accessori 71
Close-Up 12, Knit & Tricot
Women, Spring Summer 2013
Close-Up13, Knit & Tricot
Women, spring Summer 2013
Textile View Magazine, Issue 98
Textile View Magazine, Issue 99
Textile View Magazine, Issue 100
Textile View Magazine, Issue 101
Textile View2 Magazine, Issue 13
Textile View2 Magazine, Issue 14
Textile-Revue Nr. 42, 14.12.2012
Textile-Revue Nr.10/11, 08.02.2013
Sources.
Publisher.Osec
Eve Baechtold, Project Manager
Brigitte Heuser, Concept
Beate Rüttiger, Graphic Design
Osec, SIPPO
Swiss Import Promotion Programme
Stampfenbachstrasse 85
CH-8006 Zurich
Phone +41 44 365 51 51Fax +41 44 365 52 02
Copyright © Osec
April 2013. All rights reserved.
MOLECULE
Woman Practice Sumer 2014
fashion trends MOLECULE
Code X Winter 2013/14
MOLECULE Catwork, Looks &
Accessoires, Summer 2014
DMI, Trend Book, Woman.ManSpring.Sumer 2014
textile report 13-1, spring 2014
textile report 13-2, summer 2014
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l Fashion Trend Forecast S/S 2014.4
Simplicité avancée.
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Fashion Trend Forecast S/S 2014. l 5
11-0601 TCX 19-4006 TCX 14-1107 TCX 13-4308 TCX 12-0913 TCX 12-5407 TCX
12-0312 TCX 12-4805 TCX 15-1905 TCX 19-3803 TCX 19-3938 TCX 14-5002 TCX
Colours.
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l Fashion Trend Forecast S/S 2014.6
Styling Trends Women‘s wear.
Simplicité avancée.
Purist, simple, neutral
Body-conscious, with rigorous new shapes and no frills,
uncompromisingly feminine. The looks are sharp, perfectly
shaped, formal, focussed and super sexy. They show a
refined materials’ mix and subtle layerings. Reduced shapes
are decisive, as well as minimal-colour outlines. The look
plays with strictness and marked masculine proportions,
such as a strongly accented shoulder line defined byshoulder pads, and a feminine lightness featuring flounces,
lingerie-optics and long, ultra-feminine slits. This feminine
overstatement leads to a consistently modern, couture-like
total look.
Styles
Tops with drapings, gatherings and pleats acquire new volumes.
Important elements: lingerie-optics, flowing silk and wrap-around
skirts, dresses with pleated and draped parts, as well as
A-shapes, soft blazers and silk pants.
Colours
Minimalistic colours such as black and white, sand or natural
tones such as chalk, glass, linen, putty and taupe, complementedby pale sky-blue, jade, apricot and skin.
Fabrics
Fabrics are delicate, shimmering, natural and paper-like.
The focus is on soft cotton, luxurious silk, linen and
cashmere qualities, as well as jerseys, suede, light wool
types. Paper-finishes, micro-reliefs and organdies complete
the picture.
Designs
Natural structures, flammés, glossy and paper-finishes.Micro-structures and linear, organic prints.
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7Fashion Trend Forecast S/S 2014. l
Luxurious, sophisticated, technical
Street modernity has a rebel soul, updating formal wear
according to contemporary times. Functional detailing meets
an urban active mood. Extremely fine qualities and nobly-
crafted designs are reinterpreted as sophisticated single-
colours, materials’ mixes and clear shapes with new pattern
lines and tailoring details. Monochrome soft colours and
neutral nuances transmit lightness and smart modernity.
Styles
The style plays with suit-optics, also as a layer-look. Combinations
consist of super-light double breasted suits, translucent soft vests,
blousons and parkas with pocket, cord and zip-details with narrow
or draped trousers, clean Bermudas, soft shirts, super-fine T-shirts
and fine-knits, as well as transparent net optics.
Colours
Monochrome soft colours, neutral nuances, black, white andgrey in a light and dark mix, with the addition of beige and placed
colour accents.
Fabrics
The look mixes transparency, paper-finishes, shimmer, false
single-colours and single-coloured structures with nylon, fine
wool, linen and noble denim. Cotton fabrics are compact,
smooth and structured. Wool, urban high-tech fabrics, double-
woven fabrics, stretch, satins, bondings with materials’ contrast,
light padding combined with smooth leather, poplin and compact
jersey.
Designs
Net-optics, laser-cut, graphic inserts, window checks, placed
grid, raster and stripe effects, micro-designs and prints such
as damier and graphic patterns.
Styling Trends Men‘s wear.
Simplicité avancée.
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l Fashion Trend Forecast S/S 2014.12 Simplicité avancée.
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13Fashion Trend Forecast S/S 2014. l
Knitwear Trends.
Simplicité avancée.
Yarns
This theme features high-quality, refined mixtures in fine yarn
count, light flammé effects and mélange colours. The mesh is
fine and light, with shaded stripes and elastic plissés. Crepe-like
and stretchy, fine yarns with a silky sheen and perfectly rounded
cables interpret a couture-like mesh. To the touch, yarns are dry
and fresh, and surfaces are smooth or only sparingly structured.
Yarns are fine, in cotton, linen, thin cotton crepes, flammés,
nubs, two-toned twists, chine, eco and recycling types, extra-thinmerinos, cotton-silk ribbons, cashmere and silk mixtures.
Women’s wear
Light and neutral nuances, monochrome colour scheme and purist
looks play the leading role. Understatement in perfection.
Shapes
Fine knits in transparent optics with ir isés, ajourés and plissés,
as well as round-neck and wrap-around shapes, cardigans with
materials’ patches. A-shapes, short pencil skirts, fine knits with a
figure-hugging silhouette, fine basics with round-necks, stand-upcollars or polo collars.
Patterns
Irisés, ajourés, plissés, regular relief patterns, shaded stripes,
super fine knits, jacquards.
Men’s wear
Smartness and lightness interpret formal wear in a modern
and relaxed way. Lightness of colour gives a new attractiveness
to neutrality. Clear lines with a relaxed and contemporary air.
Material neutrality combines with light pastels. Tonal shading
provides a restful naturalness.
Shapes
Fine knits with round necks and matching cardigans, super fineknit-shirts, knitted sports jackets, knitted coats, slouchy short-
sleeve hoodies, modern quernsey knits.
Patterns
Tony micro-designs, shaded stripes, transparency, shimmer,
single-coloured structures, lustrous ribbed knits.
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l Fashion Trend Forecast S/S 2014.14 Simplicité avancée.
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l Fashion Trend Forecast S/S 2014.16 Simplicité avancée.
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Fashion Trend Forecast S/S 2014. l 17Simplicité avancée.
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l Fashion Trend Forecast S/S 2014.18 Simplicité avancée.
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19Fashion Trend Forecast S/S 2014. l
Accessories Trends.
Simplicité avancée.
The type of simplicity and modernity requires personality.
This look will only succeed as a modern interpretation also
with regard to accessories and shoes.
Bags
• clean sharp shapes and volumes for bags,
with controlled bursts of femininity
• chic and linear
• blunt geometric bags
• bags with huge oval buckles
• PVC, plexiglas, white, metal detailing
• Clutch bags in soft designs
Shoes
• pointed low cut shoes
• illusionistic PVC sandals with modernist heels
• new are moccasins, with planes slipped
and overturned in architectural fashion
• pretty Mary-Jane’s with pencil sharp toes
• ankle boots with rounded heels
• footwear in sharp and clean cut lines
Headwear
• clean sharp shapes and volumes,
with controlled influence of femininity
in the form of head pieces
• holographic transparent hats
Jewellery
• priest collars make a come-back together
with metal elements• priest collars out of plastic
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l Fashion Trend Forecast S/S 2014.20 Simplicité avancée.
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Fashion Trend Forecast S/S 2014. l 21Simplicité avancée.
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l Fashion Trend Forecast S/S 2014.22 Simplicité avancée.
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Fashion Trend Forecast S/S 2014. l 23
Vues fusion.
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l Fashion Trend Forecast S/S 2014.24
18-4535 TCX 19-4535 TCX 18-2336 TCX 19-3938 TCX 11-4800 TCX 19-0303 TCX
14-5002 TCX 12-0727 TCX 16-1363 TCX 17-0133 TCX 18-0928 TCX 18-1660 TCX
Colours.
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25Fashion Trend Forecast S/S 2014. l
Styling Trends Women‘s wear.
Vues fusion.
Mixed, exotic, vital
This theme strives to be modern and laid-back, in an eye-to-
eye encounter between East and West. In keeping with this
spirit, the looks are consequently modern and relaxed. The
graphic handling of colours, patterns, handicraft and rawness
is surprising and new. The pattern-cutting techniques melt
together the Western tradition and the Far-Eastern draping
skills, bringing about a new hybrid couture. The look lives oncolour-blocking, different designs and textures.
Styles
Strapless dresses, tops, tunics and trapezoidal shapes with
edgings, fringes, stripes, asymmetric features, pencil and full
circle skirts, short vests, boleros, skinny and sarouel pants, plain
and severe kimono shapes and origami folds.
Colours
Intense colour shades in turquoise, mosaic blue, orange, lemon,
pink. Stark contrasts with white, leather, cocoa and summer darks.
Fabrics
Summer tweeds, raffia effects, jerseys, knits, stretch, satin,
denim, canvas, raw linen, functional high-tech fabrics and
embroideries, but also ultra-light and transparent materials.
Designs
Striking, bold stripes, checks, geometric patterns, zigzags,
colourful embroideries, edgings, African designs and prints, polka
dots, pop-art inspirations, artistic flower designs, ethnic graphicsand edgings, graphic small-print patterns and fluorescent effects.
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l Fashion Trend Forecast S/S 2014.26
Mystic, shimmering, Far Eastern
Inspired by the beauty of Asian cultures and mystic darkness,
the theme plays with light and shadow, and combinations of
luxurious and casual images. Silky, Asian elegance defines
suiting in dark shades. Wrap-around and layered elements
give this look a new degree of freedom. Traditional indigo
technology meets the Tokyo street spirit. Soft layerings and
volume determine this fashion style.
Styles
Styles include coat, jacket, shirt and vest shapes, stand-up collar
shirts, loose shirts, tunics and wrap-around shapes, cool sarouel
pants and Bermudas, as well as narrow, dark suits, close-cut
black suits, shorter than normal pants, double-breasted suits,
wrap-around pants, asymmetric fastenings, indigo layers.
Colours
The colour mood is rather dark and monochrome, in rich darkblue, purple, lacquer red, brown and metal, to be combined with
lush shadow nuances and white, as a clear contrast.
Fabrics
Light, translucent fabrics. Lustre and patterns are presented
in dark shadow colours and tony light and dark combinations.
Fabrics are smooth, shiny, porous and appear to be liquid.
Materials: cotton, silk, silky optics, wool, mohair, satin and
synthetics such as changeant and jacquard, with added glossy
coatings.
DesignsKimono blueprints, zigzag patterns, tie-dyes, graphic micro-
designs, jacquards are presented as calligraphic prints,
handicraft patterns and pyjama stripes, as well as tie designs.
Styling Trends Men‘s wear.
Vues fusion.
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Fashion Trend Forecast S/S 2014. l 27Vues fusion.
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l Fashion Trend Forecast S/S 2014.28 Vues fusion.
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Fashion Trend Forecast S/S 2014. l 29Vues fusion.
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l Fashion Trend Forecast S/S 2014.30 Vues fusion.
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Fashion Trend Forecast S/S 2014. l 31Vues fusion.
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l Fashion Trend Forecast S/S 2014.32
Knitwear Trends
Vues fusion.
Yarns
Flowing yarns with iridescent effects. The surfaces reflect light or
play with metallic li ght spots and matte-glossy contrasts. Super-
fine or coarse yarns play with transparency in combinations
with dropped stitches and lace patterns, creating an opaque
atmosphere. Super-fine transparency, lustrous chainette yarns,
cord yarns, bright single-coloured yarns, narrow ribbons, glossy
and stretch effects, metallics, moulinés, multi-coloured space
dyes, knots, multi-fil.
Women’s wear
Inspirations from folklore, foreign cultures and reminiscences of
Southern countries permeate this style.
Shapes
Knits take on bright colours in tops, tunics, trapezoid and asym-
metric shapes. This season provides enough freedom to allow the
combination of odd sweater-designs with fresh colours, strong and
marked stripes and knit-pattern mixtures. Generous sweaters or
narrow, figure-hugging silhouettes. Dresses in crochet optics and
short skirt lengths are important for the young market.
Patterns
Intarsia patterns, crochet looks, wrap-around structures, 3-D high-
relief structures, glittering surfaces, fluttering transparency, multi-
coloured space-dyes, a lot of colour in ring stripes, crochet, mesh
and raffia optics, in a mixture of patterns and with bright embroi-
dered details. Bold stripes, checks, geometric patterns and zigzags.
Men’s wear
Far-Eastern inspirations are shown in summery layerings
in a new combination of casual and luxurious looks.
Shapes
Knits present themselves in dark stripes, jacquards, tie-dyes
in loose-fitted knit shirts, tunics, round-neck shapes and wrap-
arounds, pie-crust necklines, fair-isle knitted tanks, twinsets,
zipped shirt-cardigans.
Patterns
Jacquards, handicraft patterns, dark stripes, tie-dyes, zigzag
patterns, playschool jacquards, intarsia patterns.
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Fashion Trend Forecast S/S 2014. l 33Vues fusion.
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l Fashion Trend Forecast S/S 2014.34 Vues fusion.
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Fashion Trend Forecast S/S 2014. l 35Vues fusion.
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l Fashion Trend Forecast S/S 2014.36 Vues fusion.
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Fashion Trend Forecast S/S 2014. l 37Vues fusion.
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l Fashion Trend Forecast S/S 2014.38
Accessories trends.
Vues fusion.
The season is dominated by multiculturalism, in an easy,
unprejudiced mix and match. Global glamour crafted
with savoir-faire and irony for accessories to be used in
juxtaposition to reflect one’s mood.
Bags
• animal hide prints and studs for bags
• bags with kaleidoscopic graphics colours, declaring the triumph
of the triangle
• unique blends of geometries and ethnic undertones redefine the
season’s fashion rules
• avoiding the easy option of cross shoulder straps, the season’s
it-bags, with a highly structured spirit, are unequivocally
designed to be held in the hand or hung from a wrist
• flowers are decorating abstract buckets and evening bags
• intarsia mountings
Shoes
• colourful shoes like space-age accessories from other planets
• Asian influenced sandals
• Sculptured platforms for modern geishas
Headwear
• turbans out of batik fabrics
• whimsical straw hats
• printed hat scarves
Belts
• sport inspired striped belts
• simple Japanese influenced belts
Jewellery
• unique ethnic beat necklaces and ear rings
• bold is the buzzword of the next season – and the bolder the
better
• Gold and blackened silver are the metals and pearl the
gemstone of choice
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Fashion Trend Forecast S/S 2014. l 39Vues fusion.
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l Fashion Trend Forecast S/S 2014.40 Vues fusion.
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Fashion Trend Forecast S/S 2014. l 41Vues fusion.
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l Fashion Trend Forecast S/S 2014.42
Liaison virtuelle.
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Fashion Trend Forecast S/S 2014. l 43
17-0133 TCX 19-1220 TCX 19-3803 TCX 18-0928 TCX 17-5122 TCX 17-4730 TCX
12-0643 TCX 16-1363 TCX 18-1555 TCX 18-2336 TCX 14-0740 TCX 19-3938 TCX
Colours.
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l Fashion Trend Forecast S/S 2014.44
Styling Trends Women‘s wear.
Liaison virtuelle.
Virtual, authentic, unexpected
The theme shows itself as a modern urban layering mix,
combining laid-back functional safari elements with abstract
floral and eccentric designs into a modern casual urban look.
Unlimited and unexpected – such are the images deriving
from virtual and authentic nature. The theme mixes and over-
draws colours, patterns and structures. This creates a style
composed of tony and artificial-looking layers, patterns and
materials’ mixes. Functionality and exoticism are combined
into a modern, feminine and adventurous style.
Styles
Narrow, long tops, shirts with roll-up sleeves, tops in gathered and
wrapped trapezoidal shapes, loose-fitting shorts and pants, skirts
and jackets with pockets, waistbands, loops and belt details in
leather.
Colours
Natural and artificial colour mood in leaf green, lagoon blue, flower
and fruit colours, natural tones leading to earth hues.
Fabrics
Fabrics vary, showing a mother-of-pearl shimmer, wet-look,
transparency in natural, flowing cotton, metallics, linen,
changeants, wash-out optics and glossy coatings.
Designs
Embroideries and prints reminiscent of insects, as well as
camouflage, batik and dégradés, jacquards, stripes and shadow
prints, space-dyes.
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45Fashion Trend Forecast S/S 2014. l
Modern, virtual, essential
Laid-back street casuals bring about an exotic world spirit.
Sportive and purist images are staged as modern and sophi-
sticated, with a combination of utility ideas and comfortable,
practical garments.
Styles
The look includes belted jackets, vests with safari pockets,
buckles, eyelets, studs, functional parkas, anoraks, zipper-lumber
with contrasting details, biker blousons, dark stripe blazers, pants
and Bermudas with pocket and waistband details.
Colours
From natural to artificial-looking leaf green, flower and fruit colours
up to indigo and earth tones, natural or artificial green-blue hues
are combined with orange-red into earth tones.
Fabrics
Wet iridescent aspects are mixed with raw fabrics and designs.
Fabrics show wear-and-tear and patina, tending to natural,
flowing surfaces in cotton, linen, rami with a mystic lustre, wet-
look effects, complemented with cotton and wash-out optics,
crisp cotton, canvas, twills, washed linen, metallic gloss, leather,
suede and mesh optics.
Designs
Designs reminiscent of insects, flowers, tattoos and camouflage
optics. Wet-look effects, dip-dyes, Ikat and nature prints.
Styling Trends Men‘s wear.
Liaison virtuelle.
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l Fashion Trend Forecast S/S 2014.46 Liaison virtuelle.
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Fashion Trend Forecast S/S 2014. l 47Liaison virtuelle.
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l Fashion Trend Forecast S/S 2014.48 Liaison virtuelle.
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Fashion Trend Forecast S/S 2014. l 49Liaison virtuelle.
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l Fashion Trend Forecast S/S 2014.50 Liaison virtuelle.
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51Fashion Trend Forecast S/S 2014. l
Knitwear Trends.
Liaison virtuelle.
Yarns
Nature inspired by tree-barks, minuscule grains and peels. This
is reflected in a dry touch and moving, flowing surfaces, creating
a style of urban camouflage. Yarns are fine, transparent and
lustrous. Wet-look, changeants, colourful metallics, yarns with
a mother-of-pearl shimmer, natural cottons, crêpe-like cotton/
polyamide mixtures with rippled effects, linen, li nen woven
together with a copper wire, fine chiné linen yarns, compact,
foamy bouclés, summery tweeds. Both medium and coarse yarn
counts, with a light and airy feeling.
Women’s wear
Functionality and exoticism mix into a modern, feminine adventure
style. The look creates unexpected and unlimited images based
on virtual and authentic nature. Colours, motifs and structures are
mixed and overdrawn.
Shapes
Knits are presented in ribbed and mesh optics, in a translucent
look adorned with sequins or dip-dyes, as well as fabric and
leather details. Narrow, long tops, tops with roll-up sleeves.
Close-cut sweater shapes look new thanks to strongly shortened
silhouettes with straight and curved hems.
Patterns
Stripes, jacquards, fantasy structures, wash-out optics, space-
dyes, moulinés, nubs, multiple effects, sprayed tweed look,
woven optics, tucked ribs and tucked patterns, 3-D reliefs, relief
structures, ribs, mesh optics, camouflage and batik optics.
Men’s wear
Purist and authentic in natural materials and colours – this nature
theme reflects a long-lived style staged in a modern version.
Shapes
Knits as T-shirts and Polo-shirts, loose-fitting round-neck
sweaters in stripes and hand-knitted optics.
Patterns
Important are space-dyes optics, irregular dyeing, stripes and
hand-knitted optics, dip-dyes, camouflage, Ikat, tattoo and nature
optics.
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l Fashion Trend Forecast S/S 2014.52 Liaison virtuelle.
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Fashion Trend Forecast S/S 2014. l 53Liaison virtuelle.
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l Fashion Trend Forecast S/S 2014.54 Liaison virtuelle.
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l Fashion Trend Forecast S/S 2014.56 Liaison virtuelle.
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Accessories trends.
Liaison virtuelle.
Bright golden wheat emanates a natural elegance deeply
embedded in the soil, raising such materials as wicker, straw,
cord and canvas to new height. Leather lay on the skin, ultra-
thin and perforated for the summer heat.
Bags
• animal pattern inserts
• military echoes in shoulder bags
• bags weaves and textures surfaces
• bags out of ultra-thin leathers
• animal pattern details
• raffia bags
• bags playing with materials and proportions from
small preppy bags and grab bags in Napa enhanced
with panels in fur or animal skin, for a feisty touch
Shoes
• multi-strap flat sandals
• double monk-strap leather shoes
• wedgies with weaves and textures surfaces
• chunky heels sandals with animal skins
Headwear
• raffia caps and hats
• laser-cut hoods
Belts
• coloured snakeskin
• mottled metallics
• printed patterns and
decorative studwork
• washed canvas belts
Jewellery
• priest leather collars
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l Fashion Trend Forecast S/S 2014.58 Liaison virtuelle.
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Fashion Trend Forecast S/S 2014. l 59Liaison virtuelle.
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l Fashion Trend Forecast S/S 2014.60 Liaison virtuelle.
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Fashion Trend Forecast S/S 2014. l 61
Voix poétique.
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l Fashion Trend Forecast S/S 2014.62
12-0913 TCX 12-5407 TCX 12-0312 TCX 15-2215 TCX 15-1905 TCX 19-3803 TCX
11-0616 TCX 11-0601 TCX 13-3920 TCX 14-3812 TCX 13-6007 TCX 19-3938 TCX
Colours.
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63Fashion Trend Forecast S/S 2014. l
Styling Trends Women‘s wear.
Voix poétique.
Modern, romantic, feminine
Feminine styles and many pastel shades determine the image
of this summer theme. A modern romantic look, suitable for
daily use, is staged through retro-inspirations from the fifties
and sixties. This theme shows reduction and a romantic
attitude in fresh optics with girlie details and geometrics.
A very feminine dress theme.
Styles
Dresses seem to move on their own, with a waft of fabric and
colour. Swinging skirts show a relaxed silhouette. Feminine
dresses in valuable fabrics and embroideries, flowing tops and
bodices combined with narrow pants, skir ts, shorts, plain coats.
Naturally, suits are also important.
Colours
Intense pastel shades such as vanilla, sky, rose, apricot, lilac,
mint, aquarelle-like water colours, sea-green, algae, violet behind
glass in tony combinations, with white, crème, skin and caramel
as complements.
Fabrics
Important keywords are piqué, satin, irisé, stretch, jacquard,
crepe de chine, batiste, organza, light silk, silk chiffon, light
taffeta, fine linen, voile, tulle, lace, reps, napa leather, laser-cut
and applications of ribbons, rivets, flounces and ruffles.
Fabrics are delicate, shimmering, natural and paper-like.
Soft cotton, luxurious silk, linen and cashmere qualities are
the focal points, as well as jerseys, suede and light wool types.
Paper-finishes, micro-reliefs and organdie complete the image.
Designs
Important features are block stripes, semi-transparent stripes,
flower-jacquards, broderie anglaise, pearl embroideries,
embroideries in general, watercolour flower, micro and airbrush
designs.
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l Fashion Trend Forecast S/S 2014.64
Fresh, sportive, crisp
Cool casuals under the California sun in an arty play with
colour and patterns. However, the fun factor is tempered by
the bittersweet taste it needs in order not to slip into pop
kitsch.
Work-wear essentials are matched in patterns and colours.
Photo-prints and arty ornaments contribute the bright side of
life. Self-irony provides the modern outlook.
Styles
Short coats, windbreakers, blousons and anorak types, as well as
crisp Bermudas, pleated trousers, print trousers, coloured pants,
funny detailing, fancy jackets with print details, chambray and
jersey casuals, work-wear jackets, neo-Hawaiian Bermudas, sun-
faded sweats, T-shirts and Polo-shirts, floral and fancy checked
shirts, colourful short-sleeve shirts as well as horizontal stripes
are this look’s focal points..
Colours
A mixture of washed-out optics and clear contrasts in l emon
yellow, orange, red, blue, green with white, navy and indigo.
Fabrics
Flat canvas, fresh poplins, Oxford, solid twills, coarse and fine
linen, crisp cottons, stretch, denim as shirt-weights up to raw
optics, light soft-shells, lustrous nylons. Net and crochet optics.
Designs
Ornamentals, photo-prints, pin and block stripes, colourful
checks, sportive colour inserts, linear and geometric prints.
Styling Trends Men‘s wear.
Voix poétique.
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Fashion Trend Forecast S/S 2014. l 65Voix poétique.
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l Fashion Trend Forecast S/S 2014.66 Voix poétique.
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Fashion Trend Forecast S/S 2014. l 67Voix poétique.
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l Fashion Trend Forecast S/S 2014.68 Voix poétique.
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Fashion Trend Forecast S/S 2014. l 69Voix poétique.
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70Fashion Trend Forecast S/S 2014. l
Knitwear Trends.
Voix poétique.
Yarns
A sense of freshness and vividness can be interpreted through
rhythmic stripes, pixel effects, shaded rainbow colours and
swinging meshes. Yarns are fine, glossy, transparent, iridescent
and naturally also synthetic, adorned with sequins and glass
effects, as intense pastels with a technical look and feeling.
Qualities such as mercerized cotton, silk and cotton mixtures,
printed ribbon yarns, silky chainette yarns, cotton and mixtures
as linear single-colours, graphic moulinés, sandy and dry crepes,
glossy and stretch effects.
Women’s wear
This theme stresses an individual interpretation of romanticism,
with a modern and independent image.
Shapes
Flowing bodices and tops, feminine dresses, twin-sets, Polo-shirts
and V-necks in cotton qualities, single-coloured structures, shirts
with button-facings, girlie details, décolletés in many variations.
Patterns
Fine knits in flower designs, jacquards, airbrush prints, ajourés,
colour-blockings with contrasting edgings. Important elements:
block stripes, geometric designs, structured rainbow shades,
rhythmic stripes, geometric jacquards, transparent tucked ribs.
Men’s wear
Contrary to purism and reduction, this theme shows colours and
colourful layerings. Design and pop-art influences from the sixties
are mixed with seaside ideas in urban shapes.
Shapes
Knits belonging to this theme show ring stripes, contrasting
details, net and crochet optics as colour-blockings, with round or
V-necks, as cardigan or Polo shapes.
Patterns
Flower jacquards, block stripes, ring stripes, geometric jacquards,
geometric designs, arty colours and patterns, rainbow shades
and air-brush prints.
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l Fashion Trend Forecast S/S 2014.71 Voix poétique.
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Fashion Trend Forecast S/S 2014. l 72Voix poétique.
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l Fashion Trend Forecast S/S 2014.73 Voix poétique.
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Fashion Trend Forecast S/S 2014. l 74Voix poétique.
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l Fashion Trend Forecast S/S 2014.75 Voix poétique.
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Fashion Trend Forecast S/S 2014. l 76
Accessories trends.
Voix poétique.
An explosion of vivid fluorescent mesh, zips, chains and
mini studs hit the catwalk. Some spectacular looks in
homage of the Sixties. Accessories establish an organic
dialogue with outfits.
Bags
• lively detailing on hand and shoulder bags
• matching clutches
• bags provide fertile ground for an element of playfulness,
covered with tiny pegs
• openwork takes on a new surgical dimension, like laser-cutting
applied to all kind of surfaces
• bags with variations of weaving surfaces
• natural minerals and wicker are mixed with ultra-sophisticated
materials to recoup a natural energy• bags with graphic and appliquéd decoration are the key and
look super fresh when matched to the garment they are worn
with
•
Belts
• weaving beltser lacework and raffia’ caps and visors
Shoes
• laser-cutting details on shoes
• shoes with weaving optics
• shoes with heels out of sea-worn wood
• shoes with shells and net optics
• pointed sandals and stilettos with chain details
Head wear
• hats out of wicker
• perforated leather fisherman’s updates or semi- sheer laceworkand raffia’ caps and visors
Jewellery
• brooches out of sea-worn wood
• necklaces out of natural minerals mixed with ultra-sophisticated
materials
• earrings and necklaces out of corals
• colourful necklaces
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l Fashion Trend Forecast S/S 2014.77 Voix poétique.
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Fashion Trend Forecast S/S 2014. l 78Voix poétique.
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l Fashion Trend Forecast S/S 2014.79 Voix poétique.
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80Fashion Trend Forecast S/S 2014. l
Osec is responsible for mandates in import, investment and export
promotion as well as for promoting Switzerland as a business
location. An important task is to inform and support companies in
connection with their international business projects.
As the official Swiss foreign trade promoter Osec connects com-
panies, know-how providers, private sector organisations and
public entities worldwide through «Business Network Switzer-
land».
The Swiss Import Promotion Programme (SIPPO) is one of
Osec’s mandates financed by the State Secretary for Economic
Affairs (SECO). It supports medium-sized enterprises (SMEs)from emerging markets and markets in transition as well as Swiss
and European importers.
The programme
SIPPO supports SMEs from selected countries (see below) in
gaining access to the Swiss and European markets. The program-
me also helps Swiss and European importers to find new market
sources and interesting products. SIPPO provides the importers
with information on export offers, trade fairs and publications
on a regular basis. SIPPO focuses on the supply chain offering
tailor-made business services in the «last mile» according to the
needs of exporters and importers in different sectors.
Our competencies.The focus
SIPPO’s activities focus on five main objectives:
• to increase the competitiveness of SMEs in selected partner
countries
• to develop services, manufacturing and exporting skills• to inform the Swiss and EU import economy on new market-
sources
• to include trade and business support institutions and sector
associations in the trade promotion process
• to increase qualified trade contacts between SMEs from
• emerging markets and the Swiss and EU impor t economy
Our services.Trade and market information
In-depth information is available on individual branches. The aim
of providing this information is to familiarise producers in emerg-
ing markets and markets in transition with European norms,
standards, quality requirements, import and custom regulations
and charges. Additionally, SIPPO provides market overviews
in specific sectors or countries. Finally, the SIPPO newsletter
provides information about the latest highlights and upcoming
events.
Matchmaking services
SIPPO identifies products (sourcing) with a potential in theSwiss and European markets. The import promotion programme
supports the establishment of contacts between producers and
importers by providing addresses and direct contacts and by
organising selling & buying missions and the participation in
international trade fairs or road shows. In particular, at the trade
fairs within Europe the producers from the partner countries
have the possi-bility to exhibit their products, to establish new
contacts and to gain knowledge of their direct competition.
The Swiss Import Promotion Programme – implemented by Osec.
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Training
SIPPO provides training for SMEs in the partner countries in
different areas e.g. export marketing, trade promotion, design and
quality management. This training familiarises the exporters with
the prerequisites for a competent supplier. They become more
sensitive to the demands of Swiss and European importers, their
product adjustment and how to react in a creative way to new
market trends.
Training is carried out in collaboration with local BSO in order to
ensure the sustainability and knowledge transfer of the pro-
gramme.
Your market access.The sectors
SIPPO’s advisory services concentrate on promoting the import ofproducts from the following sectors:
The market entry
Globalisation also means an increase in worldwide competition.
The demands for a successful entry into the global market con-
tinue to grow. For manufacturers of semi-finished and finished
goods from emerging markets and markets in transition, it is
often a big challenge to gain access to the European market
with their products.
Within the framework of e-commerce, a computerised database
enables:
• Exporters to publish their offers online. Through this B2B plat-
form your export offers will appear in a worldwide platform.
• This allows you to bridge the gap between you and your buyer.
• Swiss importers and buyers to access a large number of ex-
porters’ business profiles covering a wide range of products.
An easy way to find new suppliers for your business.
Partners and network
In our activities we collaborate with:
• Export promotion agencies and branch associations in the
partner countries
• International Trade Centre (ITC) of UNCTAD in Geneva
• Federation of Swiss Importers and Wholesale-Traders (VSIG)
• Other European Import Promotion organisations
• Development cooperation programmes and NGOs in the
selected countries
Osec, SIPPO
Swiss Import Promotion Programme
Stampfenbachstrasse 85
CH-8006 ZurichPhone +41 44 365 51 51
Fax +41 44 365 52 02
[email protected] Non-Food Technical products Tourism
fruits and vegetables, fish and
seafood, natural ingredients
organic products, wine
home textiles, garments,
jewellery, toys, handicraft,
home & garden, furniture
software applications. timber for technical
application, plastic and rubber proces-
sing, metal processing, machine building,
electro technical components
sustainable and fair tourism
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Osec
Swiss Import Promotion Programme
Stampfenbachstrasse 85
CH-8006 Zurich
Phone +41 44 365 51 51
Fax +41 44 365 52 02
Follow us.
www.sippo.ch
www.sippo.ch/twitter
www.sippo.ch/facebook
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