Trend Forecast

By: Jenn By: Jenn ShenShen

Back to BasicsBack to BasicsWomen’sWomen’sFall 2009Fall 2009

Back to BasicsBack to Basics

• Back to basics focuses on the Back to basics focuses on the essentials that we see and use essentials that we see and use everyday. We strive to remind everyday. We strive to remind everyone that those simple and everyone that those simple and small components will always be small components will always be necessary in the fashion world. necessary in the fashion world.

Back to Basics Fall 2009

Target Market:Target Market:

• Working women age of: 23– 33Working women age of: 23– 33• Income of: $50,000+Income of: $50,000+• Marital status: single or marriedMarital status: single or married

Back to BasicsBack to Basics Fall 2009

Table of ContentTable of Content


Busy Women----------------------Busy Women----------------------

Black and White------------------Black and White------------------

Classic Elegance-----------------Classic Elegance-----------------

Pure Dreamy Fur----------------Pure Dreamy Fur----------------

Back to Basics Back to Basics Busy WomenBusy Women

Fall 2009Fall 2009

Back to BasicsBack to Basics Fall 2009

Busy WomenBusy Women

• Busy women is a trend that Busy women is a trend that brings back the images of those brings back the images of those everyday office working women. everyday office working women. They are always on the run, but They are always on the run, but

at the same time represent at the same time represent themselves as independent by themselves as independent by dressing well and noticeable.dressing well and noticeable.


Color StoryColor Story

• This theme consists of mainly black, gray, This theme consists of mainly black, gray, and white as main colors of the garment. and white as main colors of the garment.

However, a hint of rich hues can be mixed in However, a hint of rich hues can be mixed in order to view itself more vibrant in the order to view itself more vibrant in the

garment.garment.


Fabric StoryFabric Story

• The fabrics used in this theme The fabrics used in this theme includes denim, polyester, silk, includes denim, polyester, silk, wool, satin, and cotton. They are wool, satin, and cotton. They are all comfortable to the skin and all comfortable to the skin and also help keep the body warm.also help keep the body warm.


Silhouette StorySilhouette Story

• Busy women is mainly composed Busy women is mainly composed of 2 pieced garment. It is the of 2 pieced garment. It is the best way to present a formal best way to present a formal

wear by having a blazer on top wear by having a blazer on top with either skirts or pants at the with either skirts or pants at the bottom. Long trench coat would bottom. Long trench coat would also be a good choice to go with also be a good choice to go with

the business wear.the business wear.


Besti Belli Fall 2009 RTWBesti Belli Fall 2009 RTW


Yetts Fall 2009 RTWYetts Fall 2009 RTW


Duchess Fall 2009 RTWDuchess Fall 2009 RTW


SI Fall 2009 RTWSI Fall 2009 RTW


Roem Fall 2009 RTWRoem Fall 2009 RTW


Busy WomenBusy Women

Take care of the everyday hardworking self.Take care of the everyday hardworking self.

Back to Basics

Fall 2009


•Black & White:

When we look at a color, the basic of its shade and tone can be adjusted with adding black or white.Black and white will enhance the look of the color when they are next to each other.Therefore, this trend is to remind us of the basics of any color, and the natural hue gives a simple, clean, yet elegant look. Embrace the natural color, embrace BLACK & WHITE.Back to Basics Fall

2009

Color StoryColor Story• Mainly black , white, and gray Mainly black , white, and gray

with a hint of rich color.with a hint of rich color.




Fabric of this trend consists of satin, Fabric of this trend consists of satin, polyester, silk, cotton, and wool.polyester, silk, cotton, and wool.

Silhouette Story

• Black and white is mainly Black and white is mainly focused on the color of the focused on the color of the

garment rather than its garment rather than its components, therefore, it will components, therefore, it will have a wide range of garment have a wide range of garment

category throughout this theme.category throughout this theme.



Back to Basics

SI Fall 2009 RTW


J. Ryu Fall 2009 RTWJ. Ryu Fall 2009 RTW


Black and White, the basis of all color.


Classic EleganceClassic Elegance

Fall 2009Fall 2009


Classic ElegancyClassic Elegancy

• This theme is inspired by historic This theme is inspired by historic couture components like puffed couture components like puffed sleeve, ruffles, and empire waist sleeve, ruffles, and empire waist line, in addition, with very drape line, in addition, with very drape able fabrics it will feel like a able fabrics it will feel like a smooth breeze across your skin. smooth breeze across your skin. Picture yourself walking into a Picture yourself walking into a ballroom, when you walk down the ballroom, when you walk down the steps in your most elegant dress, steps in your most elegant dress, all eyes are on you!all eyes are on you!



• This theme consists big variety of both rich This theme consists big variety of both rich colors and opaque colors. Rich color colors and opaque colors. Rich color

represents royalty while opaque colors represents royalty while opaque colors represents a sense of softness.represents a sense of softness.



• Fabric for this theme mainly Fabric for this theme mainly consists of drapery and luxurious consists of drapery and luxurious

hand, like silk, satin, and hand, like silk, satin, and polyester.polyester.



• Classic elegance introduces Classic elegance introduces drapery fabrics, which will drapery fabrics, which will

include various types of include various types of silhouettes like 1 pieced dress silhouettes like 1 pieced dress and tops with blazer or coats.and tops with blazer or coats.


Besti Belli Fall 2009 RTW


Freaks Fall 2009 RTWFreaks Fall 2009 RTW


Grasp the calmness, grasp Grasp the calmness, grasp the beauty, grasp the the beauty, grasp the

elegance.elegance.


Back to Back to BasicsBasics

Dreamy FurDreamy Fur

Fall 2009Fall 2009


Dreamy FurDreamy Fur

• This theme is inspired by animal fur. It This theme is inspired by animal fur. It is known to be the softest protein is known to be the softest protein

fiber. When it is put next to the skin, fiber. When it is put next to the skin, one can drawn to its complete one can drawn to its complete

softness. It is rare to get, for it is from softness. It is rare to get, for it is from animal fur, however, there has been animal fur, however, there has been

man made like fur that is almost man made like fur that is almost identical to the touch. Therefore, lets identical to the touch. Therefore, lets treasure this feel of fiber and indulge treasure this feel of fiber and indulge

ourselves to its softness and ourselves to its softness and warmness. warmness.



• This theme consists mainly dark colored furs, This theme consists mainly dark colored furs, because it is less likely to notice if it gets dirty, in because it is less likely to notice if it gets dirty, in addition, dark colored fabric/materials is better a addition, dark colored fabric/materials is better a

absorbent from the warmness of sunlight during the absorbent from the warmness of sunlight during the cold weather. Garments consist a wide range of color cold weather. Garments consist a wide range of color

with mainly dark hues and few light hues.with mainly dark hues and few light hues.



• The fabrics of this theme The fabrics of this theme consists of artificial fur, wool, consists of artificial fur, wool, polyester, cotton, and knitted polyester, cotton, and knitted

fabrics.fabrics.



• Dreamy fur is mainly composed Dreamy fur is mainly composed of coats, jackets, vests, pants, of coats, jackets, vests, pants, skirts, and long trench coats. skirts, and long trench coats. This theme is mainly focus for This theme is mainly focus for the up coming cold weather, the up coming cold weather, therefore, you will see many therefore, you will see many

thick made garments.thick made garments.


Joinus Fall 2009 RTWJoinus Fall 2009 RTW


Romy Fall 2009 RTWRomy Fall 2009 RTW


Embrace the snuggle Embrace the snuggle softness.softness.




Busy Women----------- Busy Women-----------

Black and White-------Black and White-------

Classic Elegance------Classic Elegance------

Dreamy Fur------------Dreamy Fur------------

ReferenceReference• "AsianFanatics". Organization. 12/05/08

<http://www.asianfanatics.net/ >.• "Google". Organization. 12/05/08

<http://www.google.com>.• "Joinus". Organization. 12/05/08 <http://www.e-

joinus.co.kr/ >.• "Romance". Organization. 12/05/08

<http://www.roem.com/index.asp>.• "WIZWID". Organization. 12/05/08

<http://www.skinrx.co.kr/CSRX/handler/wizwid/kr/Special-Start?CategoryID=001102337&WizSpecialVendorID=002301# >.

• "YesAsia". Organization. 12/05/08 "YesAsia". Organization. 12/05/08 <http://www.yesstyle.com>.<http://www.yesstyle.com>.

• "Yetts". Organization. 12/05/08 <http://www.e-yetts.co.kr/ >.>.


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