- 1. Facebookin 10 Minutes a Day Social Media for Small Business
Robin Heppell presents
2. Local Business is Relationships 3.
- Fraternities: Freemasons, Eastern Star, Knights of Columbus,
Elks
- Service Clubs: Rotary, Kiwanis, Lions
- Civic: Town council, Parent Advisory
- Sports: Coaching, Managing, Participating
- Business: Chamber, Leadership Groups, BNI
Conventional Places to Network 4. Social Media Plan
- Try to incorporate these strategies for your Plan
- Activity look (MINE) for Friends
- Be seen daily (regularly), but dont be loud
- 2 ndDegree Business Promotion
5. Activity MINE for Friends
- Upload contacts from Outlook or other webmail accounts
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- (Dont invite people though who arent members)
- Search Local Groups & Fan Pages and see who are mutual
friends
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- Join if appropriate, but not necessary
- Search (Hang Out with) the Popular People
6. Be Seen Daily
- Be Positive & Optimistic with Status Updates and
comments
- Use the Like option gets you on the radar without saying
anything
7. 2 ndDegree Business Promotion
- Come to our Holiday Memorial Service
- Just finished setting up all of the Poinsettias for our Holiday
Memorial Service(add pic)
8. Create Expert Status
- Be seen as the [Your Business] expert in your community
- Connect with other local businesses and Cross Promote
- Source [Your Business] Related articles
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- Customized iGoogle Homepage
9. Gather Useful Information 10. Bonus: Leverage Old
Networks
- Since you are going to be spending time at these events and
meetings anyway
- Update your status when appropriate
- Take your camera or video camera & take pics and vids of
Awards Ceremonies, Recitals, Civic events and then TAG!!!
11. 10 Minutes a Day - 4 Quarters
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- Show that you are a family person, good member of the
community, add photos of local events
- 25%: Liking, Commenting on Others
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- Congratulate, Birthday Wishes
- 25%: Disseminating Useful Information
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- Use Information Dashboard by Google
- 25%: Business Updates & Event Promotions
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- Use an indirect tone when talking about work
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- Use Facebook Ads to promote Events
12. Slides, Handouts, Worksheets
- www.LocalBusinessGurus.com/smcv10
13.