1. Facebookin 10 Minutes a Day Social Media for Small Business Robin Heppell presents

2. Local Business is Relationships 3.

Fraternities: Freemasons, Eastern Star, Knights of Columbus, Elks

Service Clubs: Rotary, Kiwanis, Lions

Church

Civic: Town council, Parent Advisory

Sports: Coaching, Managing, Participating

Business: Chamber, Leadership Groups, BNI

Conventional Places to Network 4. Social Media Plan

Try to incorporate these strategies for your Plan

Activity look (MINE) for Friends

Be seen daily (regularly), but dont be loud

2 ndDegree Business Promotion

Create Expert Status

5. Activity MINE for Friends

Upload contacts from Outlook or other webmail accounts

• • (Dont invite people though who arent members)

Search Local Groups & Fan Pages and see who are mutual friends

• • Join if appropriate, but not necessary

Search (Hang Out with) the Popular People

6. Be Seen Daily

Be Positive & Optimistic with Status Updates and comments

Use the Like option gets you on the radar without saying anything

Acknowledge Birthdays

Connect people

7. 2 ndDegree Business Promotion

NOT:

Come to our Holiday Memorial Service

INSTEAD:

Just finished setting up all of the Poinsettias for our Holiday Memorial Service(add pic)

8. Create Expert Status

Be seen as the [Your Business] expert in your community

Connect with other local businesses and Cross Promote

Source [Your Business] Related articles

• Customized iGoogle Homepage

9. Gather Useful Information 10. Bonus: Leverage Old Networks

Since you are going to be spending time at these events and meetings anyway

Update your status when appropriate

Take your camera or video camera & take pics and vids of Awards Ceremonies, Recitals, Civic events and then TAG!!!

11. 10 Minutes a Day - 4 Quarters

25%:Personal Updates

• • Show that you are a family person, good member of the community, add photos of local events

25%: Liking, Commenting on Others

• • Congratulate, Birthday Wishes

25%: Disseminating Useful Information

• • Use Information Dashboard by Google

25%: Business Updates & Event Promotions

• • Use an indirect tone when talking about work

• • Use Facebook Ads to promote Events

12. Slides, Handouts, Worksheets

www.LocalBusinessGurus.com/smcv10

13.

Questions?